Articles

Pengaruh Daya Tarik Lokasi, Word of Mouth, Harga Kompetitif terhadap Kinerja Pemasaran Priscillia Graciela,  Universitas Widya Dharma Pontianak,  Indonesia Stivenes Tjin Siam,  Universitas Widya Dharma Pontianak,  Indonesia https://doi.org/10.37034/infeb.v7i4.1265 Abstract view: 131 times | Download: 75 times

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The Impact of De-influencing on Social Media on Gen Z’s Purchase Intention: The Mediating Role of Source Credibility Andre Wiratha,  Universitas Islam Negeri Imam Bonjol Padang,  Indonesia Nur Kemalasari,  Universitas Islam Negeri Imam Bonjol Padang,  Indonesia https://doi.org/10.37034/infeb.v7i4.1292 Abstract view: 242 times | Download: 158 times

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Pengaruh Burnout terhadap Turnover Intention dengan Quality of Work Life sebagai Mediasi Stefanie Daniela,  Universitas Widya Dharma Pontianak,  Indonesia Alberd,  Universitas Widya Dharma Pontianak,  Indonesia https://doi.org/10.37034/infeb.v7i4.1280 Abstract view: 189 times | Download: 83 times

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Analisis Halal Knowldege dan Advertising Attractiveness terhadap Purchase Decision Pada Produk Kahf yang Dimediasi Halal Awareness Riandy Mardhika Adif,  Universitas Islam Negeri Imam Bonjol Padang,  Indonesia https://doi.org/10.37034/infeb.v7i4.1291 Abstract view: 90 times | Download: 52 times

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Sistem E-Commerce Indekost Terintegrasi dengan Web Geographic Information System Gunawan Tari,  Politeknik Dewantara,  Indonesia Iin Karmila Putri,  Politeknik Dewantara,  Indonesia Andi Jumardi,  Universitas Cokroaminoto Palopo,  Indonesia https://doi.org/10.37034/infeb.v7i4.1279 Abstract view: 75 times | Download: 50 times

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Optimizing Location for Downstream Industry on Remote Island Products Zulkifli N,  Universitas Andalas,  Indonesia Said Maulana Azry,  Universitas Andalas,  Indonesia https://doi.org/10.37034/infeb.v7i4.1284 Abstract view: 73 times | Download: 36 times

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The Effect of Capital Structure, Sales Growth, Cash Turnover, and Firm Size on Profitability Mediated by Operational Effiency: Evidance from Healthcare Industry Listed on IDX Hamad Syofyan,  Universitas Negeri Padang,  Indonesia Halkadri Fitra,  Universitas Negeri Padang,  Indonesia https://doi.org/10.37034/infeb.v7i4.1290 Abstract view: 114 times | Download: 147 times

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The Impact of Digital Marketing Adoption on Sustainable Growth Mediated by Firm Performance: An Empirical Study of SMEs Indra Ava Dianta,  Universitas Sains dan Teknologi Komputer,  Indonesia https://orcid.org/0000-0002-9605-2360 Herty Ramayanti Sinaga,  Universitas Sains dan Teknologi Komputer,  Indonesia https://orcid.org/0009-0000-5758-9512 Jentoro Wicaksono,  Universitas Sains dan Teknologi Komputer,  Indonesia https://orcid.org/0009-0009-6466-8898 Edwin Zusrony,  Universitas Sains dan Teknologi Komputer,  Indonesia https://orcid.org/0000-0002-7298-3283 https://doi.org/10.37034/infeb.v7i4.1287 Abstract view: 86 times | Download: 41 times

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Pengembangan Aplikasi Mobile Manajemen Tugas dan Produktivitas dengan Integrasi Fitur Kalender dan Reminder Riza Abid Zakarias,  Universitas Teknologi Yogyakarta,  Indonesia Ikrimach,  Universitas Teknologi Yogyakarta,  Indonesia https://doi.org/10.37034/infeb.v7i4.1289 Abstract view: 144 times | Download: 83 times

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Servitization dan Firm Performance Pada Usaha Bengkel: Risk-Taking sebagai Pemediasi Vero Tanjung,  Universitas Negeri Padang,  Indonesia Erni Masdupi,  Universitas Negeri Padang,  Indonesia https://doi.org/10.37034/infeb.v7i4.1307 Abstract view: 71 times | Download: 50 times

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Work-Life Balance and Employee Engagement: A Study on Millennial Employees in Startups Ricca Hendarti,  Politeknik Unggulan Cipta Mandiri,  Indonesia Febrina Soraya Tanjung,  Politeknik Unggulan Cipta Mandiri,  Indonesia Mei Veronika Sri Endang Siagian,  Universitas Katolik Santo Thomas,  Indonesia https://doi.org/10.37034/infeb.v7i4.1299 Abstract view: 81 times | Download: 52 times

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Metaverse Marketing: New Opportunities for Creative Entrepreneurs in Building Consumer Experience Bunga Aditi,  Universitas Harapan Medan,  Indonesia Victor Prasetya,  Institut Teknologi dan Bisnis Adias Pemalang,  Indonesia Hafriz Rifki Hafas,  Universitas Harapan Medan,  Indonesia https://doi.org/10.37034/infeb.v7i4.1295 Abstract view: 87 times | Download: 39 times

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The Impact of Talent Management on Employee Performance: A Perspective from Islamic Banking Industry Farid Ardyansyah,  Universitas Trunojoyo Madura,  Indonesia Nur Faliza,  Universitas Malikussaleh,  Indonesia Abdi Fadhlan,  Universitas Islam Negeri Imam Bonjol Padang,  Indonesia https://doi.org/10.37034/infeb.v7i4.1297 Abstract view: 91 times | Download: 66 times

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Leveraging Digital Transformation for Sustainable Competitive Advantage in Emerging Markets: A Managerial Perspective Dedi Suharyadi,  Universitas Bina Sarana Informatika,  Indonesia Sukmono Bayu Adhi,  Universitas Bina Sarana Informatika,  Indonesia Isroni,  Universitas Bina Sarana Informatika,  Indonesia Roy Irawan,  Universitas Bina Sarana Informatika,  Indonesia https://doi.org/10.37034/infeb.v7i4.1294 Abstract view: 58 times | Download: 37 times

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The Impact of Digital Marketing via TikTok Shop on Generation Z’s Purchase Decisions Cucu Hodijah,  Universitas Sains Indonesia,  Indonesia Shinta Rahmani,  Universitas Mercu Buana,  Indonesia Fatimah Abdillah,  Institut Bisnis dan Informatika Kesatuan,  Indonesia https://doi.org/10.37034/infeb.v7i4.1298 Abstract view: 145 times | Download: 105 times

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Green Branding Strategy and Consumer Loyalty: A Study on Environmentally Friendly Products Salamatun Asakdiyah,  Universitas Ahmad Dahlan,  Indonesia Bunga Aditi,  Universitas Harapan Medan,  Indonesia I Gede Novian Suteja,  Universitas Bina Sarana Informatika,  Indonesia https://doi.org/10.37034/infeb.v7i4.1296 Abstract view: 84 times | Download: 50 times

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Efektivitas Kebijakan Fiskal Pemerintah dalam Mendorong Pertumbuhan Ekonomi Ditinjau dari Teori Keynesian Charles Fransiscus Ambarita,  Universitas Negeri Medan,  Indonesia Ade Rahma Sintiya Siregar,  Universitas Negeri Medan,  Indonesia https://doi.org/10.37034/infeb.v7i4.1283 Abstract view: 107 times | Download: 94 times

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Opportunities and Challenges of Implementing Communication Management in Organizations Managed by Gen-Z Tri Rumayanto,  Sekolah Tinggi Ilmu Komunikasi Profesi Jakarta,  Indonesia Siti Nurjannah Sanusi,  Sekolah Tinggi Ekonomi Widya Persada,  Indonesia Sri Sutali Bani,  Sekolah Tinggi Ekonomi Widya Persada,  Indonesia https://doi.org/10.37034/infeb.v7i4.1293 Abstract view: 64 times | Download: 33 times

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Open Banking and Working Capital Efficiency: Evidence from API Adoption Hendy Budianto,  Universitas Widya Dharma Pontianak,  Indonesia https://doi.org/10.37034/infeb.v7i4.1300 Abstract view: 45 times | Download: 17 times

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Transparency or Illusion? An Analysis of Financial Report Quality and Investor Confidence Poppy Meilina Dian Hastuti,  Universitas Mayjen Sungkono,  Indonesia Sari Rahayu,  Universitas Mayjen Sungkono,  Indonesia Mohamad Johan Efendi,  Universitas Mayjen Sungkono,  Indonesia https://doi.org/10.37034/infeb.v7i4.1302 Abstract view: 40 times | Download: 12 times

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The Role of Emotional Intelligence in Enhancing Transformational Leadership Effectiveness Deri Prayudi,  Universitas Kuningan,  Indonesia Iqbal Arraniri,  Universitas Kuningan,  Indonesia Tatang Rois,  Universitas Kuningan,  Indonesia https://doi.org/10.37034/infeb.v7i4.1304 Abstract view: 51 times | Download: 102 times

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The Role of TikTok Content Virality in Shaping Gen Z’s Purchase Intentions Alvin Lesmana,  Universitas Widya Dharma Pontianak,  Indonesia https://doi.org/10.37034/infeb.v7i4.1301 Abstract view: 52 times | Download: 16 times

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Omnichannel Strategy: Its Impact on Customer Satisfaction and Retention Andre Ilyas,  Universitas Putra Indonesa YPTK Padang,  Indonesia Muthia Rahma Dianti,  Universitas Putra Indonesa YPTK Padang,  Indonesia Mirsal,  Universitas Putra Indonesa YPTK Padang,  Indonesia https://doi.org/10.37034/infeb.v7i4.1303 Abstract view: 36 times | Download: 29 times

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