Articles

Pengaruh Daya Tarik Lokasi, Word of Mouth, Harga Kompetitif terhadap Kinerja Pemasaran Priscillia Graciela,  Universitas Widya Dharma Pontianak,  Indonesia Stivenes Tjin Siam,  Universitas Widya Dharma Pontianak,  Indonesia https://doi.org/10.37034/infeb.v7i4.1265 Abstract view: 186 times | Download: 109 times

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The Impact of De-influencing on Social Media on Gen Z’s Purchase Intention: The Mediating Role of Source Credibility Andre Wiratha,  Universitas Islam Negeri Imam Bonjol Padang,  Indonesia Nur Kemalasari,  Universitas Islam Negeri Imam Bonjol Padang,  Indonesia https://doi.org/10.37034/infeb.v7i4.1292 Abstract view: 368 times | Download: 235 times

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Pengaruh Burnout terhadap Turnover Intention dengan Quality of Work Life sebagai Mediasi Stefanie Daniela,  Universitas Widya Dharma Pontianak,  Indonesia Alberd,  Universitas Widya Dharma Pontianak,  Indonesia https://doi.org/10.37034/infeb.v7i4.1280 Abstract view: 248 times | Download: 131 times

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Analisis Halal Knowldege dan Advertising Attractiveness terhadap Purchase Decision Pada Produk Kahf yang Dimediasi Halal Awareness Riandy Mardhika Adif,  Universitas Islam Negeri Imam Bonjol Padang,  Indonesia https://doi.org/10.37034/infeb.v7i4.1291 Abstract view: 119 times | Download: 76 times

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Sistem E-Commerce Indekost Terintegrasi dengan Web Geographic Information System Gunawan Tari,  Politeknik Dewantara,  Indonesia Iin Karmila Putri,  Politeknik Dewantara,  Indonesia Andi Jumardi,  Universitas Cokroaminoto Palopo,  Indonesia https://doi.org/10.37034/infeb.v7i4.1279 Abstract view: 113 times | Download: 66 times

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Optimizing Location for Downstream Industry on Remote Island Products Zulkifli N,  Universitas Andalas,  Indonesia Said Maulana Azry,  Universitas Andalas,  Indonesia https://doi.org/10.37034/infeb.v7i4.1284 Abstract view: 109 times | Download: 68 times

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The Effect of Capital Structure, Sales Growth, Cash Turnover, and Firm Size on Profitability Mediated by Operational Effiency: Evidance from Healthcare Industry Listed on IDX Hamad Syofyan,  Universitas Negeri Padang,  Indonesia Halkadri Fitra,  Universitas Negeri Padang,  Indonesia https://doi.org/10.37034/infeb.v7i4.1290 Abstract view: 195 times | Download: 206 times

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The Impact of Digital Marketing Adoption on Sustainable Growth Mediated by Firm Performance: An Empirical Study of SMEs Indra Ava Dianta,  Universitas Sains dan Teknologi Komputer,  Indonesia https://orcid.org/0000-0002-9605-2360 Herty Ramayanti Sinaga,  Universitas Sains dan Teknologi Komputer,  Indonesia https://orcid.org/0009-0000-5758-9512 Jentoro Wicaksono,  Universitas Sains dan Teknologi Komputer,  Indonesia https://orcid.org/0009-0009-6466-8898 Edwin Zusrony,  Universitas Sains dan Teknologi Komputer,  Indonesia https://orcid.org/0000-0002-7298-3283 https://doi.org/10.37034/infeb.v7i4.1287 Abstract view: 202 times | Download: 96 times

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Pengembangan Aplikasi Mobile Manajemen Tugas dan Produktivitas dengan Integrasi Fitur Kalender dan Reminder Riza Abid Zakarias,  Universitas Teknologi Yogyakarta,  Indonesia Ikrimach,  Universitas Teknologi Yogyakarta,  Indonesia https://doi.org/10.37034/infeb.v7i4.1289 Abstract view: 223 times | Download: 186 times

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Servitization dan Firm Performance Pada Usaha Bengkel: Risk-Taking sebagai Pemediasi Vero Tanjung,  Universitas Negeri Padang,  Indonesia Erni Masdupi,  Universitas Negeri Padang,  Indonesia https://doi.org/10.37034/infeb.v7i4.1307 Abstract view: 86 times | Download: 74 times

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Work-Life Balance and Employee Engagement: A Study on Millennial Employees in Startups Ricca Hendarti,  Politeknik Unggulan Cipta Mandiri,  Indonesia Febrina Soraya Tanjung,  Politeknik Unggulan Cipta Mandiri,  Indonesia Mei Veronika Sri Endang Siagian,  Universitas Katolik Santo Thomas,  Indonesia https://doi.org/10.37034/infeb.v7i4.1299 Abstract view: 118 times | Download: 99 times

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Metaverse Marketing: New Opportunities for Creative Entrepreneurs in Building Consumer Experience Bunga Aditi,  Universitas Harapan Medan,  Indonesia Victor Prasetya,  Institut Teknologi dan Bisnis Adias Pemalang,  Indonesia Hafriz Rifki Hafas,  Universitas Harapan Medan,  Indonesia https://doi.org/10.37034/infeb.v7i4.1295 Abstract view: 136 times | Download: 78 times

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The Impact of Talent Management on Employee Performance: A Perspective from Islamic Banking Industry Farid Ardyansyah,  Universitas Trunojoyo Madura,  Indonesia Nur Faliza,  Universitas Malikussaleh,  Indonesia Abdi Fadhlan,  Universitas Islam Negeri Imam Bonjol Padang,  Indonesia https://doi.org/10.37034/infeb.v7i4.1297 Abstract view: 157 times | Download: 121 times

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Leveraging Digital Transformation for Sustainable Competitive Advantage in Emerging Markets: A Managerial Perspective Dedi Suharyadi,  Universitas Bina Sarana Informatika,  Indonesia Sukmono Bayu Adhi,  Universitas Bina Sarana Informatika,  Indonesia Isroni,  Universitas Bina Sarana Informatika,  Indonesia Roy Irawan,  Universitas Bina Sarana Informatika,  Indonesia https://doi.org/10.37034/infeb.v7i4.1294 Abstract view: 113 times | Download: 81 times

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The Impact of Digital Marketing via TikTok Shop on Generation Z’s Purchase Decisions Cucu Hodijah,  Universitas Sains Indonesia,  Indonesia Shinta Rahmani,  Universitas Mercu Buana,  Indonesia Fatimah Abdillah,  Institut Bisnis dan Informatika Kesatuan,  Indonesia https://doi.org/10.37034/infeb.v7i4.1298 Abstract view: 506 times | Download: 345 times

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Green Branding Strategy and Consumer Loyalty: A Study on Environmentally Friendly Products Salamatun Asakdiyah,  Universitas Ahmad Dahlan,  Indonesia Bunga Aditi,  Universitas Harapan Medan,  Indonesia I Gede Novian Suteja,  Universitas Bina Sarana Informatika,  Indonesia https://doi.org/10.37034/infeb.v7i4.1296 Abstract view: 278 times | Download: 151 times

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Efektivitas Kebijakan Fiskal Pemerintah dalam Mendorong Pertumbuhan Ekonomi Ditinjau dari Teori Keynesian Charles Fransiscus Ambarita,  Universitas Negeri Medan,  Indonesia Ade Rahma Sintiya Siregar,  Universitas Negeri Medan,  Indonesia https://doi.org/10.37034/infeb.v7i4.1283 Abstract view: 248 times | Download: 195 times

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Opportunities and Challenges of Implementing Communication Management in Organizations Managed by Gen-Z Tri Rumayanto,  Sekolah Tinggi Ilmu Komunikasi Profesi Jakarta,  Indonesia Siti Nurjannah Sanusi,  Sekolah Tinggi Ekonomi Widya Persada,  Indonesia Sri Sutali Bani,  Sekolah Tinggi Ekonomi Widya Persada,  Indonesia https://doi.org/10.37034/infeb.v7i4.1293 Abstract view: 134 times | Download: 104 times

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Open Banking and Working Capital Efficiency: Evidence from API Adoption Hendy Budianto,  Universitas Widya Dharma Pontianak,  Indonesia https://doi.org/10.37034/infeb.v7i4.1300 Abstract view: 69 times | Download: 31 times

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Transparency or Illusion? An Analysis of Financial Report Quality and Investor Confidence Poppy Meilina Dian Hastuti,  Universitas Mayjen Sungkono,  Indonesia Sari Rahayu,  Universitas Mayjen Sungkono,  Indonesia Mohamad Johan Efendi,  Universitas Mayjen Sungkono,  Indonesia https://doi.org/10.37034/infeb.v7i4.1302 Abstract view: 69 times | Download: 63 times

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The Role of Emotional Intelligence in Enhancing Transformational Leadership Effectiveness Deri Prayudi,  Universitas Kuningan,  Indonesia Iqbal Arraniri,  Universitas Kuningan,  Indonesia Tatang Rois,  Universitas Kuningan,  Indonesia https://doi.org/10.37034/infeb.v7i4.1304 Abstract view: 152 times | Download: 144 times

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The Role of TikTok Content Virality in Shaping Gen Z’s Purchase Intentions Alvin Lesmana,  Universitas Widya Dharma Pontianak,  Indonesia https://doi.org/10.37034/infeb.v7i4.1301 Abstract view: 139 times | Download: 64 times

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Omnichannel Strategy: Its Impact on Customer Satisfaction and Retention Andre Ilyas,  Universitas Putra Indonesa YPTK Padang,  Indonesia Muthia Rahma Dianti,  Universitas Putra Indonesa YPTK Padang,  Indonesia Mirsal,  Universitas Putra Indonesa YPTK Padang,  Indonesia https://doi.org/10.37034/infeb.v7i4.1303 Abstract view: 138 times | Download: 148 times

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Pengaruh Penerapan Sistem E-Filing, Aksesibilitas Sistem Pajak Digital, dan Sanksi Perpajakan terhadap Kepatuhan Wajib Pajak Orang Pribadi di KPP Pratama Pamekasan Febriana Rosa Amilia,  Universitas Islam Negeri Madura,  Indonesia Lukmanul Hakim,  Universitas Islam Negeri Madura,  Indonesia https://doi.org/10.37034/infeb.v7i4.1326 Abstract view: 74 times | Download: 39 times

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Pengaruh Persepsi Kemudahan Penggunaan, Kepercayaan, dan Pengalaman Konsumen terhadap Niat Beli Ulang Pada Aplikasi Shopee Shanda Wijaya,  Universitas Brawijaya,  Indonesia Fatchur Rohman,  Universitas Brawijaya,  Indonesia https://doi.org/10.37034/infeb.v7i4.1308 Abstract view: 43 times | Download: 15 times

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Pengaruh Financial Flexibility, Profitabilitas, dan Financial Leverage terhadap Nilai Perusahaan dengan Firm Size Sebagai Variabel Pemoderasi Prisilia Sari,  Universitas Widya Dharma Pontianak,  Indonesia Andre Prasetya Willim,  Universitas Widya Dharma Pontianak,  Indonesia https://doi.org/10.37034/infeb.v7i4.1305 Abstract view: 33 times | Download: 20 times

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Privacy Stress And Brand Trust Implication on Continuous Online Buying Intention Irfan Hassandi,  Universitas Dinamika Bangsa,  Indonesia Mira Gustiana Pangestu,  Universitas Dinamika Bangsa,  Indonesia Yosi Fadillah,  Universitas Dinamika Bangsa,  Indonesia https://doi.org/10.37034/infeb.v7i4.1309 Abstract view: 40 times | Download: 15 times

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Peluang Program Studi Akuntansi Bisnis Digital di Kalimantan Timur: Sebuah Survei Ratna Dewi Kusumawati,  Politeknik Negeri Balikpapan,  Indonesia Hendra Sanjaya Kusno,  Politeknik Negeri Balikpapan,  Indonesia Endang Sri Apriani,  Politeknik Negeri Balikpapan,  Indonesia Made Lia Ananda Dewi,  Politeknik Negeri Balikpapan,  Indonesia Ranita Ramadhani,  Politeknik Negeri Balikpapan,  Indonesia https://doi.org/10.37034/infeb.v7i4.1306 Abstract view: 27 times | Download: 6 times

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Analisis Pelatihan dan Kepuasan Kerja terhadap Kinerja Karyawan yang Dimoderasi oleh Masa Kerja Pingka Berlia Nika,  Universitas Kristen Maranatha,  Indonesia Lina Anatan,  Universitas Kristen Maranatha,  Indonesia https://doi.org/10.37034/infeb.v7i4.1310 Abstract view: 37 times | Download: 12 times

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Dinamika Gender dan Dorongan Migrasi serta Dampaknya terhadap Ketahanan Pangan di Indonesia Feriansyah,  Universitas Pertamina,  Indonesia A. Rinto Pudyantoro,  Universitas Pertamina,  Indonesia Nanda Rembulan Nurdianto,  Universitas Pertamina,  Indonesia Eka Puspitawati,  Universitas Pertamina,  Indonesia Iman Dwi Candra,  Universitas Pertamina,  Indonesia Azrina Rahmah,  Universitas Pertamina,  Indonesia Ariens Traiyu Pudita,  Universitas Pertamina,  Indonesia https://doi.org/10.37034/infeb.v7i4.1312 Abstract view: 19 times | Download: 9 times

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Peran Efektifitas Key Opinion Leader dalam Membangun Citra Merek dan Niat Beli Fesyen Lokal Regina Deka Sofia,  Universitas Esa Unggul,  Indonesia Galih Gemilang,  Universitas Esa Unggul,  Indonesia https://doi.org/10.37034/infeb.v7i4.1315 Abstract view: 20 times | Download: 7 times

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A Cross-Platform Payroll Information System for SMEs: An Agile-Scrum Approach at CV. Gema Syifa Engineering Muhamad Fatchul Huda,  Universitas Pelita Bangsa,  Indonesia Dendy K Pramudito,  Universitas Pelita Bangsa,  Indonesia https://orcid.org/0000-0003-3079-8319 Purnama Sakhrial Pradini,  Universitas Pelita Bangsa,  Indonesia https://orcid.org/0009-0000-5546-0264 https://doi.org/10.37034/infeb.v7i4.1332 Abstract view: 31 times | Download: 9 times

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Rancang Bangun Aplikasi Berbasis Mobile Untuk Digitalisasi Layanan Jasa Jahit Yoyo Kustoyo,  Universitas Teknologi Yogyakarta,  Indonesia Yuli Asriningtias,  Universitas Teknologi Yogyakarta,  Indonesia https://doi.org/10.37034/infeb.v7i4.1311 Abstract view: 24 times | Download: 4 times

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