Jurnal Informatika Ekonomi Bisnis

Anomaly Detection in Blockchain Transactions: A Machine Learning Approach within the Open Metaverse

2024-05-03T11:47:08+07:00

This study investigates the application of machine learning models for anomaly detection and fraud analysis in blockchain transactions within the Open Metaverse, amid the growing complexity of digital transactions in virtual spaces. Utilizing a dataset of 78,600 transactions that reflect a broad spectrum of user behaviors and transaction types, we evaluated the efficacy of several predictive models, including RandomForest, LinearRegression, SVR, DecisionTree, KNeighbors, GradientBoosting, AdaBoost, Bagging, XGB, and LightGBM, based on their Mean Cross-Validation Mean Squared Error (Mean CV MSE). Our analysis revealed that ensemble methods, particularly RandomForest and Bagging, demonstrated superior performance with Mean CV MSEs of -0.00445 and -0.00415, respectively, thereby highlighting their robustness in the complex transaction dataset. In contrast, LinearRegression and SVR were among the least effective, with Mean CV MSEs of -224.67 and -468.57, indicating a potential misalignment with the dataset's characteristics. This research underlines the importance of selecting appropriate machine learning strategies in the context of blockchain transactions within the Open Metaverse, showcasing the need for advanced, adaptable approaches. The findings contribute significantly to the financial technology field, particularly in enhancing security and integrity within virtual economic systems, and advocate for a nuanced approach to anomaly detection and fraud analysis in blockchain environments.

Analisis Kualitas dan Motivasi Kerja terhadap Kinerja Pegawai Dinas Pendidikan dan Kebudayaan Kota Padang

2024-04-11T14:15:26+07:00

Employee performance analysis is a form of activity that is used as a measuring tool to evaluate work processes. The importance of performance analysis will have an impact on the resulting work ethic to provide improvements to an organization. This research aims to analyze the influence of work quality and motivation on employee performance at the Padang City Education and Culture Office. The research dataset used was 123 employees with data collection methods, namely using the results of surveys and questionnaires. Research tools for analyzing work quality and motivation use Structural Equation Modeling (SEM) and Partial Least Square (PLS). Based on the tests that have been carried out, it was found that the Work Quality variable has a positive and significant effect on work morale. Work Motivation Variable, also has a quite significant positive impact on work morale. The Work Quality variable, has also been proven to have a positive but not significant effect on performance. Work Motivation, also plays an active role in performance. Overall, the results of the analysis have shown that work quality and motivation can have a positive influence and trend on employee performance. Based on these findings, this research can contribute to employee governance and management processes at the Padang City Education and Culture Office.

Optimalisasi Output: Menggali Pengaruh Disiplin Kerja terhadap Prestasi Kerja PD Nurlia di Tengah Revolusi Industri

2024-05-03T11:49:36+07:00

Penelitian ini bertujuan untuk menginvestigasi hubungan antara disiplin kerja dan prestasi kerja di PD Nurlia dalam konteks revolusi industri. Melalui analisis statistik yang meliputi koefisien korelasi, koefisien determinasi, dan uji t, temuan penelitian mengungkapkan bahwa terdapat hubungan yang signifikan antara disiplin kerja dan prestasi kerja karyawan. Hasil menunjukkan bahwa peningkatan dalam disiplin kerja memiliki dampak positif yang signifikan terhadap prestasi kerja, meskipun ada juga faktor-faktor lain yang mempengaruhi kinerja yang perlu dipertimbangkan. Implikasi dari temuan ini adalah bahwa manajemen perlu memperkuat upaya untuk meningkatkan disiplin kerja karyawan sebagai strategi untuk mengoptimalkan output perusahaan di tengah-tengah dinamika revolusi industri. Dengan memahami dan mengelola hubungan antara disiplin kerja dan prestasi kerja, perusahaan dapat mengembangkan strategi yang lebih holistik dan efektif untuk meningkatkan kinerja dan mempertahankan daya saing dalam pasar yang kompetitif.

Deep Learning for Anomaly Detection and Fraud Analysis in Blockchain Transactions of the Open Metaverse

2024-05-03T11:52:27+07:00

This study investigates the application of deep learning models for anomaly detection and fraud analysis within blockchain transactions of the Open Metaverse. Given the burgeoning complexity and scale of virtual environments, ensuring the integrity and security of blockchain transactions is paramount. We employed three deep learning architectures: Multi-Layer Perceptron (MLP), Convolutional Neural Network (CNN), and Long Short-Term Memory (LSTM), to analyze and predict transactional anomalies. Using a dataset comprising 78,600 records of metaverse transactions, each model was rigorously evaluated through a 5-fold cross-validation approach, focusing on the Mean Squared Error (MSE) as the primary performance metric. The MLP model demonstrated superior predictive accuracy with the lowest average CV MSE, suggesting its effectiveness in capturing the intricate patterns of blockchain transactions. The study's findings highlight the nuanced capabilities of each model in addressing the specific challenges of fraud analysis and anomaly detection in the metaverse's blockchain environment. By providing a comparative analysis of these deep learning approaches, this research contributes to the strategic development of security measures in the Open Metaverse, promoting a secure and trustworthy digital economy.

Analisis Pemanfaatan Qris dalam Kemudahan Pembayaran Konsumen Car Free Day Kraksaan

2024-06-02T09:43:05+07:00

This study aims to explore the use of Quice Response Code Indonesia Standard (QRIS) in payment transaction at Car Free Day (CFD) Kraksaan and its impact on Micro, Small and Medium Enterprises (MSMEs). Qualitive research methods were used with a descriptive approach through interviews with Kraksaan CFD traders and visitors who use Qris. The interview results show that QRIS is used by traders to simplify the payment process, imcrease transaction efficiency, and reduce the problem of returns, the use of QRIS is also considered to provide additional security in transactions. Even thought there are several problems related to consumer balaces, the use of QRIS is considered to be optimal. Merchants who have not yet used QRIS are expected to immediately adopt it to expand the reach of payments and increase transaction efficiency. In conclusion, the use of QRIS has a positive impact in increasing the efficiency and security of transactions in CFD Kraksaan, and is expected to provide greater benefits and society as a whole.

Social Media Marketing and Fast-Food Restaurant Brand Loyalty: The Mediating Role of Brand Gestalt

2024-05-05T06:36:19+07:00

With the advancement of technology in the present era, it has become an innovation for many companies to leverage these advancements. Social media stands as evidence of technological progress in this era. Social media marketing (SMM) is a means to capture consumer attention towards brand content on social media platforms. SMM also serves to cultivate relationships with loyal customers. This study aims to investigate the impact of social media marketing on brand loyalty in fast-food restaurants in Manado, with brand gestalt playing a mediating role. The research adopts a quantitative methodology, with primary data collected through online questionnaires from 135 fast-food restaurant customers in Manado, North Sulawesi. Convenience sampling is employed for sample selection. The data is then analyzed using Structural Equation Modeling (SEM) utilizing SmartPLS. The findings of this analysis demonstrate that social media marketing significantly influences brand loyalty and brand gestalt. Additionally, a significant and positive relationship is detected between brand gestalt and brand loyalty. This research contributes to a deeper understanding of the role of social media marketing and brand gestalt in shaping consumer loyalty in the fast-food restaurant industry, offering insights that can inform strategic marketing efforts in this sector.

Click, Connect, Recruit: A Systematic Review of the Role of Social Media in Employee Recruitment

2024-05-05T07:32:43+07:00

The development of technology is a revolution that is good for human life, especially having a good impact on the business sector as well. The existence of technology which is currently highly developed and modified in such a way, makes the tasks carried out more flexible, effective and efficient. The use of social media in recruitment methods provides navigation to stakeholders with the resulting flexibility being considered effective and efficient. This systematic review was made in line with previous research which previously discussed the effectiveness of social media in the recruitment process. The pandemic that hit provided adjustments for the Human Resources department in the process of recruiting new employees. It is stated that the use of technology and social media is effective in obtaining new sources of labor who have character, skills and match the company's qualifications. The results revealed that social media plays a crucial role in HRM beyond recruitment, impacting employer branding, employee engagement, and talent retention. E-recruitment has revolutionized hiring by accessing diverse talent pools and catering to Generation Z preferences. Despite challenges, social media enables personalized candidate interactions and targeted outreach. Integrating AI and analytics offers more efficient and data-driven talent acquisition and management strategies.

The Interplay of Brand Gestalt, Word-of-mouth and Revisit Intention in the F&B Sector

2024-05-06T08:14:13+07:00

This research examines the influence of brand gestalt variables, especially the four dimensions, story, sensescape, servicescape, stakeholders, on word-of-mouth marketing and the revisit intention. This research has eight hypotheses with a sample size of 175 obtained from the distribution of questionnaires carried out in October and November 2023. The data obtained was analyzed using Structural Equation Modeling (SEM) assisted by the SmartPLS statistical program. The results obtained show that the brand gestalt dimensions that influence word of mouth marketing and interest in revisiting are only two dimensions, namely Stakeholder for word-of-mouth marketing and Story for interest in returning to visit. Additionally, the study found that the remaining six hypotheses did not yield significant influences. The results of this research can be a reference for the food and beverage sector so that it can improve the quality of its business by utilizing the results obtained.

The Relationship Between Education Inequality, Poverty, and Economic Growth

2024-05-08T14:09:36+07:00

This study aims to establish the relationship between education inequality, poverty, and economic growth in the 10 Provinces of Sumatra Island 2004-2022. The data used is secondary data sourced from the Badan Pusat Statistik (BPS). The analytical approach employed encompasses the Panel Vector Error Correction Model (PVECM) along with Granger Causality. The findings indicate the presence of both short-term and long-term associations between education inequality and economic growth concerning poverty levels in the 10 Provinces of Sumatra Island. Furthermore, a bidirectional connection is observed between education inequality and economic growth within the 10 Provinces of Sumatera Island. Conversely, a unidirectional linkage is identified between economic growth and poverty in the 10 Province of Sumatera Island. It is anticipated that governmental policies will aim to enhance educational aspects and promote public consciousness regarding education to bolster developmental investments across various regional autonomies at both the Regency/City and Province tiers in Indonesia.

The Influence of Job Mindfulness on Emotional Exhaustion Through Psychological Distress and Workplace Bullying as Mediation Variables

2024-05-14T10:49:34+07:00

This research aims to clearly prove the effect of job mindfulness on emotional exhaustion through psychological distress and workplace bullying as mediating variables in employees of Bank Nagari Main Branch, Padang. In the research, 141 people were selected using the census method. Data collection is carried out by distributing questionnaires directly to employees who fulfill the specified selection procedures. The data analysis method used is path analysis which is processed using Partial Least Square (PLS). Job mindfulness and psychological distress have no effect on the emotional exhaustion felt by employees of Bank Nagari Padang Main Branch, while workplace bullying has a positive effect on the emotional exhaustion felt by employees of Bank Nagari Main Branch Padang. In the hypothesis testing stage, it was also found that Job Mindfulness had a negative effect on the psychological distress felt by Bank Nagari Main Branch employees. Apart from that, Job Mindfulness has a negative effect on workplace bullying felt by employees in the Bank Nagari Padang Main Branch environment. In the indirect influence testing stage, it was found that psychological distress did not mediate the relationship between job mindfulness and emotional exhaustion felt by employees of Bank Nagari Main Branch, Padang, whereas in the second indirect influence test, it was found that Workplace bullying was able to mediate the relationship between job mindfulness and emotional exhaustion in Bank Nagari Branch employees at Padang main branch.

Peranan Media Sosial Instagram terhadap Peningkatan Penjualan Astra Credit Companies Cabang Yogyakarta

2024-05-30T14:13:09+07:00

Pada masa sekarang ini, banyak yang membutuhkan dana dengan cepat misalnya untuk modal usaha, biaya pendidikan, kesehatan dan lain-lain. Kemudian ada juga yang membutuhkan pembiayaan dalam pembelian mobil baru maupun mobil bekas merek apapun. Maka dari itu muncul lah berbagai jenis jasa peminjaman seperti Astra Credit Companies (ACC). Astra Credit Companies (ACC) adalah perusahaan pembiayaan mobil, alat berat, dan multiguna..Penelitian ini bertujuan untuk mengetahui: seberapa besar pengaruh strategi promosi media sosial Instagram terhadap peningkatan penjualan di Astra Credit Companies (ACC) cabang Yogyakarta dan meningkatkan efektifitas dalam menggunakan strateginya. Laporan magang ini menggunakan metode studi kasus kualitatif, mengambil data melalui wawancara dengan supervisor divisi pemasaran dan tiga karyawan ACC cabang Yogyakarta. Hasil penelitian ini diharapkan dapat membantu pihak penerima magang yaitu Astra Credit Compenies (ACC) cabang Yogyakarta dalam mengembangkan dan meningkatkan volume penjualan melalui strategi promosi pemasaran media sosial Instagram.

The Impact of City Branding, City Image, and Food Authenticity on Revisit Intention Mediated by Tourist Satisfaction

2024-06-03T10:45:35+07:00

This research aims to determine the impact of city branding, city image, and food authenticity on intention to revisit, which is mediated by tourist satisfaction for domestics tourists who visit Payakumbuh City. This research is explanatory with quantitative methods. Meanwhile, the sampling technique used in this research was purposive sampling of tourists who visited Payakumbuh City at least twice, with a sample size of 165 respondents. This research uses PLS 4.0. The thing emphasized in this research is that the branding of Payakumbuh City as "Rendang City" or "Rendang City" has stuck in the minds of tourists who visit Payakumbuh City. Apart from that, tourists who visit can enjoy natural and culinary tourism in Payakumbuh City. Implication research The branding of Payakumbuh City as "Rendang City" or "The City of Randang" has stuck in the minds of tourists who visit Payakumbuh City. Apart from that, tourists who visit can enjoy natural and culinary tourism in Payakumbuh City. In Payakumbuh City, there are also various types of traditional culinary delights, such as rendang and other traditional foods, that can attract tourists to visit Payakumbuh City.

Carbon Emissions Disclosure: Study of Companies Classified as Carbon-Intensive Industries on the Indonesian Stock Exchange

2024-06-07T08:20:50+07:00

This research was created with the aim of seeing whether financial performance, media exposure, managerial ownership, institutional ownership, the audit committee, and the board of commissioners influence carbon emissions disclosure. The object of this research is a company classified as a carbon-intensive industry that is listed on the Indonesian Stock Exchange for the 2019–2022 period. The population in this study includes all companies classified as carbon-intensive industries listed on the Indonesian Stock Exchange for the 2019–2022 period, totaling 142 companies. By using purposive sampling, a total sample of 44 companies was obtained. The information used in this research is secondary information. Secondary data refers to information collected from existing sources. Research data This information was obtained from the official website of the Indonesian Stock Exchange, namely www.idx.co.id and the company's official website. The data needed in this research is the disclosure of carbon emissions for each company in 4 consecutive years from 2019-2022 in each company's sustainability report and annual report. After all the required data and information have been collected, the data processing stage can be carried out. Data processing was carried out using Eviews 12 software.

Integration Hydroponic Aquaculture Systems for Optimizing Catfish Growth Management with Arduino

2024-06-18T13:44:22+07:00

Modern agriculture faces significant challenges such as limited land and declining soil fertility. The integration of hydroponic systems with aquaculture, particularly catfish farming, offers an innovative solution to enhance agricultural efficiency and productivity. This study explores the integration of hydroponic systems with aquaculture for the simultaneous cultivation of plants and catfish in a controlled environment. The research utilizes Arduino technology for monitoring temperature, pH, and water turbidity, which are essential for the health of fish and plants. The research method used is Research and Development (R&D), involving the following steps: (1) Identifying potential problems, (2) Data collection, (3) Product design, (4) Design validation, (5) Design revision, and (6) Product testing. The results indicate that integrating hydroponic systems with Arduino technology improves the efficiency of monitoring and managing the cultivation environment, positively impacting plant and catfish growth. The implementation of this system shows an increase in plant nutrient content and better fish health. And then, this research significantly contributes to the development of sustainable agriculture and global food security through the adoption of innovative technology.

Influencing Factors Analysis IoT Adoption in Indonesian State Housing Management Information System

2024-06-19T12:39:26+07:00

The Internet of Things (IoT) has revolutionized asset management in Smart Homes. In Indonesia, one of the biggest struggles in implementing emerging technology in the e-government system is connecting the users' behavioral intention with the suitability of the type of work and the technological convenience offered. A technology acceptance and use model is proposed to address this issue by analyzing the correlation between IoT adoption in asset management. The model draws insights from two complementary methods: user behavioral intention predicts utilization, and task-technology fit predicts performance with moderating factors analysis. The study finds that social influence, hedonic motivation, and price value factors are compelling users' intentions to adopt the Internet of Things in asset management. The IoT technology is deemed worth the price for asset management, particularly for state residences, due to its automation, accuracy, and real-time features. It also enhances decision-making, as the asset information is more reliable and secure. This study enriches moderating factors analysis to study the effect of technology adoption. Additionally, research on asset management systems still needs to be improved, especially in the government sector. In conclusion, this study provides insights into adopting IoT in the government sector and its potential to transform asset management.

Towards Tax Administration 3.0: Bracing the Challenges in Mobile Application Development

2024-06-19T13:11:40+07:00

Tax Administration 3.0 calls for tax administrations to be a high-tech adaptive organization with human touch. To that extent, tax administrations worldwide have developed mobile app as a taxpayer touchpoint. As the results of tax administrations’ digital maturity assessment shows major room for improvement, the mobile app development also faced with challenges. This study aims to investigate challenges in tax services mobile app development using M-Pajak as a case study. The descriptive qualitative approach used as our research method is composed of literature review, semi structured interview, open coding, and thematic analysis. Our study finds that M-Pajak development faces challenges related with project management and application requirements. To mitigate the challenges, it is important to ensure that projects are sufficiently staffed. Furthermore, change management must be implemented by focusing on user needs, who largely determine the application success. Meanwhile, fragmentation can be considered as the most critical challenge as it affects other challenges. Diversity of platforms and devices in which the mobile application will be operated potentially affects other factors, such as interoperability, user experience, privacy, and security. This study is important for tax administrations to anticipate challenges in developing their mobile app. Finally, this study also enriches the literature through the investigation of the mobile app development challenges in the context of tax services mobile app.

Analisis Keterlibatan Kerja dan Dukungan Organisasi terhadap Komitmen Organisasi Pada PT Andalan Mitra Prestasi Padang

2024-06-19T14:04:52+07:00

The purpose of this research is to find out and analyze the influence of work involvement and organizational support on the organizational commitment of PT. Andalan Mitra Selamat. This research was conducted on employees at PT. Mainstay of Achievement Partners. The number of samples taken in this research was 60 employees using a purposive sampling technique, meaning that the samples taken could provide the necessary information and were in accordance with the expected criteria. This research is associative research using a quantitative approach. The data analysis methods used in this research are validity, reliability, variable descriptive analysis, multiple linear regression analysis. The research results show that work involvement has a positive and significant effect on organizational commitment. Organizational support has a positive and significant effect on organizational commitment. Work involvement and organizational support have a positive and significant effect on organizational commitment. The data analysis method that the author uses in this research is validity test, reliability test, variable descriptive analysis test, multiple linear regression analysis, t test and F test on organizational commitment, this is proven by the significance probability value of work involvement, organizational support of 0.000 which is smaller than 0.05. From the F test it can be concluded that the regression model can be used to predict work engagement and organizational support which have a positive and significant effect on organizational commitment with a significant probability value of 0.000 which is smaller than 0.05.

Pengaruh Beban Kerja dan Disiplinan Kerja terhadap Kinerja Karyawan dengan Kepuasan Kerja sebagai Variabel Mediasi

2024-06-23T16:37:02+07:00

The aim of this research is to determine the effect of workload and work discipline on employee performance with job satisfaction as a mediating variable. The research method used is a quantitative method. The data analysis technique used in this research is structural equation modeling or what is usually called Structural Equation Modeling (SEM). The results of the research are that Workload (BK) has a positive and significant effect on Employee Performance (KK) of the PLN West Sumatra Main Distribution Unit. This shows that the greater the workload, the higher the employee's performance. Workload (BK) has a positive and significant effect on Job Satisfaction (KK) of PLN West Sumatra Main Distribution Unit employees. This shows that the greater the workload, the higher the job satisfaction. Work Discipline (DK) has a positive and significant effect on Employee Performance (KK) of the PLN West Sumatra Main Distribution Unit. This shows that the greater the practice of work discipline, the higher the employee's performance. Work Discipline (DK) has a positive and significant effect on Job Satisfaction (KE) of PLN West Sumatra Main Distribution Unit employees. This shows that the greater the practice of work discipline, the higher the job satisfaction. Job Satisfaction (KK) has a positive and significant effect on Employee Performance (KK) of the PLN West Sumatra Main Distribution Unit. This shows that the greater the job satisfaction, the higher the employee's performance. Job Satisfaction (KK) mediates the relationship between Workload (BK) and Employee Performance (KK) and has a negative and significant influence. This shows that the greater the workload, which is mediated by job satisfaction, the lower employee performance will be. Job Satisfaction (KK) mediates the relationship between Work Discipline (DK) and Employee Performance (KK) because it has a positive and significant influence. This shows that the greater the work discipline mediated by job satisfaction, the greater the employee's performance.

Reaksi Pasar Modal Indonesia terhadap Pengumuman Pemindahan Ibu Kota Nusantara pada Saham yang Terdaftar di Bursa Efek Indonesia

2024-06-30T14:43:21+07:00

This research aims to analyze differences in abnormal returns throughout the observation period as well as differences in trading volume activity before and after the announcement of the relocation of the Indonesian capital city in 2019. Observations were carried out using a total sample of 46 companies in the infrastructure sector listed on the Indonesian stock exchange in 2019. This research was tested using two methods, namely to test the first hypothesis using a one-sample t-test for samples that were normally distributed and, for samples that were not normally distributed, using a non-parametric test, namely the one-sample Wilcoxon signed rank test. Meanwhile, the second hypothesis uses a paired samples T-test specifically for normally distributed data, while for those that are not normally distributed, the paired samples Wilcoxon signed ranked test will be used. The research results concluded that there were no abnormal returns or differences in trading volume activity throughout the observation period.

Pengaruh Minat Konsumen dan Harga Produk terhadap Pengambilan Keputusan Konsumen dalam Pembelian Produk

2024-06-30T19:04:40+07:00

In the current era of globalization there are many changes to world industry which is increasingly developing. This is because of the flow of globalization which is increasingly wide open for every business actor. Consumers are an important factor in increasing the SME index. Their desires are not always straight, sometimes they turn very quickly not according to the time when they want to buy the product. Consumers are often faced with needs, such as basic necessities, children's school fees, and falling currencies which influence people in purchasing aluminum products. Sp Aluminum is a company that operates in the aluminum industry with several stages such as casting, aluminum smelting and making household equipment and crafts. There are various types of products at Sp Aluminum, namely accessories, frying pans, cauldrons and pans. Based on this description, this research aims to determine the influence of consumer interest and product price on consumer decision making in purchasing Sp Aluminum Yogyakarta products. This research is quantitative, the sample in the research is all consumers who will buy products or who have ever bought products at Sp Aluminum Yogyakarta, which consisted of 50 respondents. The data collection technique uses a questionnaire. The results of this research found that consumer interest has a positive and significant effect on purchasing decisions for Sp Yogyakarta aluminum products. Product price has a positive and significant effect on purchasing decisions for Sp Aluminum Yogyakarta products.

Closing the Gap between Financial Literacy and Financial Inclusion

2024-07-01T11:42:59+07:00

Nowadays many people still trapped into some financial fraud because of lack of financial literacy. On the other hand, the Indonesian government are trying to increase public financial literacy rate in order to reach the financial inclusion rate through Strategi Nasional Literasi Keuangan Indonesia (SNLKI). Thus, this systematic literature review was done to discuss factors influence financial literacy so that it can be increased and cope with the financial inclusion rate. Several journal articles and related sources were selected and analyzed. The results found that financial literacy does affect financial inclusion and for the former rate be increased to close the gap with the latter, there are five factors need to consider, namely: formal education, socialization, family, government regulation, and use of financial technology. There are some recommendations of strategy for each factor that are discussed in hoping to help increase public financial literacy and support the government program through SNLKI.

Perilaku Impulsive Buying: Implementasi Pendekatan Technology Acceptance Model Pada Keputusan Pembelian E-commerce

2024-07-09T07:48:11+07:00

The behavior of purchasing products via e-commerce is quite often carried out by Gen Z who are attracted by discount promos and are tempted by cheap prices. This research aims to determine the influence of impulsive buying and technology acceptance model (TAM) through the trust variable on product purchasing decisions in e-commerce by Gen Z. This research is a quantitative research with associative methods using primary data with a sample of 100 respondents from all final year students in the city of Semarang. The sampling technique uses a non-probability sampling technique with a purposive sampling method. The data collection technique uses a questionnaire with a Likert scale. The data analysis technique uses SEM-PLS and is processed using SmartPLS 4.0 software. The results of data analysis show that five hypotheses were tested, four hypotheses were accepted and one hypothesis was rejected. The impulsive buying and technology acceptance model variables have a significant effect on the trust variable, while the trust variable also has a significant effect on purchasing decisions. Then the technology acceptance model variable has no influence at all on the trust variable, so the fourth hypothesis is rejected.

Analisis Kemampulabaan Perusahaan Sektor Barang Konsumsi

2024-07-09T23:09:53+07:00

This research analyzes the profitability of companies in the consumer goods sector. This research aims to examine the relationship between debt and equity ratios, company size, interest rates, and company profitability. This research uses a sample of consumer goods sector companies listed on the Indonesia Stock Exchange. Secondary data relevant to the research variables was obtained from financial reports and processed using multiple regression techniques. The findings of this research indicate the contribution of indicators measuring capital structure, company size, and interest rates in determining a company's profitability. Besides, the research results also show that interest rates moderate the relationship between the debt and equity ratio and the profitability of companies in the consumer goods sector.

Strategi Promosi Produk dalam Menghadapi Persaingan di Era Modernisasi

2024-07-09T23:18:28+07:00

The era of globalization is an era marked by rapid development in all fields, both in trade and other fields. The changes that occur are marked by the developing mindset of society, advances in technology, and lifestyles that cannot be separated from the influence of globalization. Changes in the business environment are also increasingly uncertain because many companies are being founded this is one of the triggers for increasingly sharp competition in the business world. The purpose of this article is to analyze what promotional strategies are carried out by the Yaumi S 47 store so that it continues to exist and can compete in the are of modern retail companies that are not far from the location of the store, such as Indomaret, Alfamart, and Supermarkets. This research takes the form of a descriptive qualitative approach. The type of research carried out is field research. The results of this research show that the Yaumi S 47 Store has several promotional strategies that can attract consumer interest so that it can maintain the existence of the store by keeping up with current developments. The promotional strategy is to increase income and maintain the sustainability of the store so that it always experiences development every year.

Peran Kinerja Produk terhadap Kepuasan Pelanggan PT. Aceplas Indonesia

2024-07-09T23:25:42+07:00

This research aims to determine the role of product performance which is measured based on product quality perceptions on customer satisfaction at PT. Aceplas Indonesia, and the role of product performance which is measured based on service quality on PT customer satisfaction. Aceplas Indonesia. This research approach uses a qualitative approach. The subjects of this research were 1 head of marketing, 1 head of planning, 1 head of production and 2 consumers. In this research, the methods used in collecting data were interviews and documentation. The data analysis technique uses the analysis model from Miles & Huberman. This analysis includes data collection, data reduction, data presentation, and conclusions. The data validity technique uses source triangulation techniques. The research results show that perception of product quality of PT. Aceplas Indonesia has an impact on customer satisfaction, and PT service quality. Aceplas Indonesia has an impact on customer satisfaction.

Emotional Intelligence in Marketing: Connecting Brands with Consumers

2024-07-09T23:30:40+07:00

This study investigates the relationship between emotional intelligence, brand communication strategies, consumer brand perception, and customer loyalty within the context of PT. Lautan Luas Tbk. Through quantitative analysis utilizing Smart PLS, data was collected from a sample of 80 individuals using random sampling techniques. The results reveal significant direct effects of emotional intelligence and brand communication strategies on consumer brand perception and customer loyalty, as well as significant indirect effects of both emotional intelligence and brand communication strategies on customer loyalty through consumer brand perception. Specifically, higher levels of emotional intelligence among marketing staff and effective brand communication strategies positively influence consumer brand perception, subsequently leading to increased customer loyalty. These findings emphasize the importance of emotional intelligence and strategic brand communication in cultivating strong brand-consumer relationships and driving sustainable business growth.