Jurnal Informatika Ekonomi Bisnis

Influence of Empowerment, Social Support, and Interpersonal Conflict on Employee Performance

Irfaniah Asmar — 2026-04-17

This study aims to examine the influence of empowerment, social support, and interpersonal conflict on employee performance at UIN Imam Bonjol Padang. The study used a quantitative approach with a survey design. Data were obtained by distributing questionnaires to 70 employees as respondents, then analyzed using multiple linear regression to test the influence of independent variables partially and simultaneously on the dependent variable. The test results show that empowerment has a positive and significant influence on performance, which indicates that increased empowerment contributes to improved employee performance. Social support also shows a positive and significant influence, where the existence of support from superiors and colleagues can strengthen motivation and create a conducive work environment. Conversely, interpersonal conflict is proven to have a negative and significant influence on performance, which means that increased conflict that is not managed well can reduce work effectiveness and productivity. On the other hand, interpersonal conflict has a negative and significant influence on performance, so that conflict that is not managed well has the potential to reduce employee productivity and work effectiveness. Overall, the three variables empowerment, social support, and interpersonal conflict simultaneously have a significant influence on employee performance at UIN Imam Bonjol Padang. Therefore, improving employee performance requires integrated efforts, such as strengthening empowerment, increasing social support in the workplace, and effectively managing interpersonal conflict to create a harmonious and productive work environment.

Effect of Personal Branding on Perceived Employability: The Mediating Role of Self-Efficacy and the Moderating Role of Career Adaptability among Final-Year Students

Aura Ashelia — 2026-04-27

In an era of intensifying labor market competition and widespread degree inflation, understanding the psychological and strategic factors that shape graduates' perceived employability has become a critical scholarly concern. This study investigates the role of personal branding in predicting perceived employability among final-year undergraduate students, with self-efficacy as a mediating mechanism and career adaptability as a moderating boundary condition. A quantitative, cross-sectional design was employed, with data collected from 400 final-year students at a Universitas Negeri Padang in West Sumatra, Indonesia, using a structured Likert-scale questionnaire. Hypotheses were tested using Structural Equation Modeling–Partial Least Squares. The results demonstrate that personal branding exerts a significant positive influence on both perceived employability and self-efficacy. Self-efficacy, in turn, significantly predicts perceived employability and fully mediates the personal branding–employability relationship. Furthermore, career adaptability positively moderates this pathway, amplifying the effect of personal branding on perceived employability among students with higher adaptive capacity. These findings extend Social Cognitive Career Theory by elucidating the sequential and conditional mechanisms linking self-presentation strategies to employability perceptions. Practically, the results highlight the importance of integrating personal branding development and self-efficacy enhancement into university career preparation programs.

The Role of Team Diversity, Managerial Transparency, and Continuous Learning in Enhancing the Creativity of Social Service Employees of Kerinci Regency

Fitriani — 2026-04-27

This study aims to analyze the influence of team diversity, managerial transparency, and continuous learning on employee creativity at the Kerinci Regency Social Service. The study used a quantitative approach with a survey method with a sample of 62 employees. Data were collected through a questionnaire that had been tested for validity and reliability, then analyzed using multiple linear regression with IBM SPSS version 26.0. The results showed that team diversity, managerial transparency, and continuous learning partially had a positive and significant effect on employee creativity. A simultaneous test also proved that these three independent variables collectively had a significant influence on employee creativity. The coefficient of determination of 0.797 indicates that 79.7% of the variation in employee creativity can be explained by these three variables, while the remaining 20.3% is influenced by factors outside the research model. Thus, increasing team diversity, managerial transparency, and continuous learning are important factors in fostering employee creativity at the Kerinci Regency Social Service.

Impact of Employer Branding and Social Media Informativeness on Job Pursuit Intention Among Generation Z Job Seekers: The Mediating Role of Organizational Attractiveness

Muhammad Fadli — 2026-04-27

This study aims to analyze the effect of employer branding and social media informativeness on job pursuit intention among Generation Z and to examine the mediating role of organizational attractiveness. This research uses a quantitative approach with the Structural Equation Modeling method based on Partial Least Squares. The sample consisted of 160 Generation Z individuals as potential job seekers, with PT. Biro Klasifikasi Indonesia Batam Branch as the research context. The results show that employer branding has a positive and significant effect on job pursuit intention, while social media informativeness has a positive but not significant effect. Both variables significantly influence organizational attractiveness. Furthermore, organizational attractiveness significantly affects job pursuit intention and mediates the relationship between employer branding and job pursuit intention, but does not mediate the relationship between social media informativeness and job pursuit intention.

Influence of Career Development, Organizational Culture, and Adaptive Leadership on Work Motivation of Employees

Nely Marlina — 2026-04-27

This study aims to analyze the influence of career development, organizational culture, and adaptive leadership on the work motivation of employees at the Sungai Penuh City Health Office. This study used a quantitative approach with a survey method, where data were collected through questionnaires distributed to 50 employees as respondents. Data analysis techniques used included validity testing, reliability testing, descriptive analysis, classical assumption testing, and multiple linear regression analysis using the SPSS program. The results showed that partially, career development, organizational culture, and adaptive leadership had a positive and significant effect on employee work motivation. Organizational culture was the variable with the most dominant influence on work motivation. Simultaneously, these three independent variables significantly influenced employee work motivation. The coefficient of determination of 0.583 indicates that career development, organizational culture, and adaptive leadership explained 58.3% of the variation in employee work motivation, while the remainder was influenced by factors outside the research model. Based on these results, it is concluded that improving employee work motivation at the Sungai Penuh City Health Office requires an integrated approach through strengthening career development policies, establishing a positive organizational culture, and implementing adaptive leadership that is responsive to changes and employee needs.

Impact of Big Data Analytics on Firm Risk in Financial Sector Companies

Rizka Alazani — 2026-04-27

This study aims to examine the effect of Big Data Analytics on firm risk in financial sector companies listed on the Indonesia Stock Exchange during the 2020–2024 period, with control variables including firm age, leverage, and Return on Assets. The study adopts an explanatory quantitative approach using an unbalanced panel dataset derived from annual reports and stock price data, comprising a total of 197 observations. Big Data Analytics is measured through content analysis, while firm risk is proxied by the standard deviation of daily stock returns. Data analysis is conducted using panel data regression with the Fixed Effect Model, which is further corrected using Generalized Least Squares to address heteroskedasticity issues, with the assistance of EViews 13 software. The results indicate that Big Data Analytics has a positive and significant effect on firm risk. This finding suggests that higher adoption of Big Data Analytics encourages firms to engage in more complex and aggressive strategic decision-making, which in turn increases performance volatility and overall risk exposure.

The Role of Organizational Culture in Mediating Decentralization of Decision Making and Management Information Systems on the Organizational Citizenship Behavior of Employees

Basrizal — 2026-04-27

This study aims to analyze the effect of decentralization of decision-making and management information systems on Organizational Citizenship Behavior with organizational culture as an intervening variable on employees of the Pesisir Bukit Sub-district Office in Sungai Penuh City. This study uses a quantitative approach with a survey method, where all employees were respondents with a sample size of 32 people. Data collection was carried out through questionnaires, while data analysis used validity and reliability tests, classical assumption tests, multiple linear regression analysis, and the Sobel test to examine the role of mediating variables. The results of the study indicate that decentralization of decision-making and management information systems have a positive and significant effect on organizational culture. In addition, decentralization of decision-making, management information systems, and organizational culture also have a positive and significant effect on Organizational Citizenship Behavior. The results of the Sobel test show that organizational culture is able to significantly mediate the effect of decentralization of decision-making on Organizational Citizenship Behavior, but is unable to significantly mediate the effect of management information systems on Organizational Citizenship Behavior. This finding indicates that the influence of management information systems on OCB is more dominantly direct, while decentralization of decision-making requires the role of organizational culture as a reinforcer. This research is expected to provide practical contributions to human resource management in the public sector and serve as a reference for further research.

Influence of Online Customer Reviews and Online Customer Ratings on Purchase Intention with Perceived Risk as an Intervening Variable on Potential Tokopedia E-Commerce Users in Padang City

Arif Rahman Azwar — 2026-04-27

This study aims to analyze the influence of online customer reviews and online customer ratings on purchase intention, with perceived risk serving as an intervening variable among potential tokopedia e-commerce users in padang city. In Particular, this study focuses on analyzing the influence of online customer reviews and online customer ratings on purchase intention, with perceived risk serving as an intervening variable, among prospective Tokopedia e-commerce users in Padang City. This study involved 272 prospective Tokopedia e-commerce users in Padang City, selected through purposive sampling based on specific criteria, using SmartPLS Version 3.0 for data analysis to test the relationships within the SEM model. The results indicate that online customer reviews and online customer ratings have a direct influence on purchase intention, with perceived risk serving as an intervening variable. The findings confirm that all hypotheses are supported. Online customer reviews and online customer ratings were found to have a positive and significant influence on purchase intention, both directly and through perceived risk as an intervening variable. Additionally, perceived risk alone has a significant impact on determining consumer purchase intention. These findings indicate that online customer reviews and ratings play a crucial role in enhancing consumer purchase intention and are capable of minimizing perceived risk, thereby serving as an effective strategy for e-commerce platforms to build user trust and loyalty.

Influence of Employee Engagement, Work-Life Balance, and Career Development on the Psychological Resilience of Regional Financial Agency Employees

Monalisa Hastarina — 2026-04-27

This study aims to analyze the influence of employee engagement, work-life balance, and career development on the psychological resilience of employees of the Regional Finance Agency (Bakeuda) of Sungai Penuh City, both partially and simultaneously. Employee psychological resilience is an individual's ability to survive, adapt, and remain productive in the face of work pressure and demands. This study uses a quantitative approach with a survey method, where data are collected through distributing questionnaires to Bakeuda employees of Sungai Penuh City. The obtained data are analyzed using multiple linear regression analysis to test the influence between research variables. The results show that employee engagement, work-life balance, and career development have a partial positive and significant effect on employee psychological resilience. Simultaneously, these three variables also have a significant effect on psychological resilience, as evidenced by the F test significance value of 0.000 (<0.05), so the research model is declared feasible. Based on the beta coefficient value, employee engagement has the most dominant influence on psychological resilience, followed by work-life balance, and career development. These findings indicate that the higher the level of employee engagement, the more balanced work-life and personal life, and the better the management and development of careers, the higher the psychological resilience of employees. Therefore, improving the psychological resilience of Bakeuda employees in Sungai Penuh City can be achieved through an integrated organizational strategy that emphasizes work engagement, work-life balance, and targeted and equitable career development.

Impulse Buying on Social Commerce Platforms Applying the Sor Framework to Tiktok Live Shopping in Indonesia

Edinur Ilham — 2026-04-27

This research investigates consumer impulse buying behavior on TikTok's live shopping feature in Indonesia using the Stimulus-Organism-Response framework. Based on 237 questionnaires from new users, the study employed the SEM-PLS method for analysis. The results indicate that stimuli such as attractiveness and trustworthiness positively influence perceived enjoyment. Meanwhile, purchase convenience, product information, and price positively affect perceived usefulness. Both of these factors perceived enjoyment and usefulness were found to significantly increase the urge to buy impulsively (the response). In conclusion, consumers on live shopping platforms are more prone to making impulse purchases due to the direct encouragement and interaction provided by hosts during the broadcast.

Influence of Organizational Adaptability and Technology Use on the Competence of Sungai Penuh City Health Service Employees Through Training Satisfaction as an Intervening Variable

Linda Sumarni — 2026-04-27

This study aims to analyze the influence of organizational adaptability and technology use on employee competency at the Sungai Penuh City Health Office, both directly and indirectly, through training satisfaction as an intervening variable. This study employed a quantitative approach with a survey method. The population was all Sungai Penuh City Health Office employees, with a sample size of 50 respondents determined using a total sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression analysis, classical assumption tests, hypothesis testing (t-test and F-test), the coefficient of determination, and the Sobel test to examine the mediating role. The results showed that organizational adaptability and technology use had a positive and significant effect on training satisfaction. Furthermore, training satisfaction, organizational adaptability, and technology use also had a positive and significant effect on employee competency. The Sobel test results demonstrated that training satisfaction acted as a partial mediator in the influence of organizational adaptability and technology use on employee competency. This study concluded that improving employee competency at the Sungai Penuh City Health Office can be achieved through strengthening organizational adaptability, optimizing technology use, and providing high-quality training that provides employee satisfaction.

The Effect of Work Motivation and Work Discipline on Employee Performance in Home-Based Bakery Businesses in Padang City with Job Satisfaction as a Mediating Variable

Farra Qayla Rinjani — 2026-05-04

This study aims to examine the effect of work motivation and work discipline on employee performance in home-based bakery businesses in Padang City, with job satisfaction as a mediating variable. The research employs a quantitative approach using a causal method. The population consists of all employees from five home-based bakeries in Padang City, namely SF Bakery, Adeng, Bintang Kejora, Husna, and Rafi, with a total sample of 35 respondents selected through total sampling technique. Data were collected using a Likert-scale questionnaire and analyzed through multiple regression analysis and hypothesis testing. The findings reveal that work motivation and work discipline have a positive and significant effect on job satisfaction. Job satisfaction also has a positive and significant effect on employee performance. Furthermore, work discipline significantly influences employee performance, while work motivation does not have a direct significant effect on performance. However, work motivation indirectly affects employee performance through job satisfaction as a mediating variable. Similarly, work discipline also has an indirect effect on employee performance through job satisfaction. The study concludes that job satisfaction plays a crucial role as a mediating variable in improving employee performance. Therefore, enhancing work motivation and discipline should be accompanied by efforts to improve job satisfaction in order to achieve optimal employee performance.

Analysis of the Influence of Budget Management, Management Information Systems, and Agile Leadership on Employee Engagement of the Trade and Industry Department of Sungai Penuh City

Asro Guswar Hakim — 2026-04-27

This study aims to analyze the influence of budget management, management information systems, and agile leadership on employee job satisfaction in the digital era at the Sungai Penuh City Trade and Industry Office. This study used a quantitative approach with a survey method, where data were analyzed using multiple linear regression to test partial and simultaneous effects between variables. The results showed that budget management had a positive and significant effect on employee job satisfaction, indicating that effective, transparent, and accountable budget management can support task implementation and increase comfort and security at work. Management information systems also proved to have a positive and significant effect, as the availability of accurate, timely, and easily accessible information helps improve work efficiency and reduce administrative burdens. Furthermore, agile leadership had a positive and significant effect on job satisfaction, indicating that an adaptive, communicative, and participatory leadership style can create a conducive work environment. Simultaneously, these three variables had a positive and significant effect on employee job satisfaction. The regression model used was able to explain most of the variation in job satisfaction, making these three factors important determinants in improving employee job satisfaction in the digital era.

Design and Implementation of a Lecture Scheduling System

Haditya Prasetyo — 2026-04-27

The lecture schedule is very important in the world of higher education. The lecture schedule enables lecturers and students to conduct a structured and well-planned teaching and learning process. Lecturers, students, faculty, and campuses can all benefit from a systematic lecture schedule that facilitates the lecture process. The lecture schedule's systematic approach can aid campus administration in obtaining lecture reports quickly and easily. In this study, the design and implementation of a lecture schedule system were carried out at the Faculty of Computer Science at UIN Imam Bonjol Padang. The Waterfall model is used as the research method, which begins with needs analysis and progresses to system maintenance, while UML is used to design the system. There are three actors in this system, namely administrators, lecturers, and ordinary users. The system designed for this study has been implemented and is accessible at https://jadwalin.uinib.ac.id/.

Influence of Democratic Leadership and Performance Management on Organizational Commitment Through Employee Awards at the Sungai Penuh City Environmental Service

Fetra Handika — 2026-04-27

This study aims to analyze the influence of Democratic Leadership and Performance Management on Organizational Commitment through Rewards as a mediating variable in the employees of the Sungai Penuh City Environmental Service. This study uses a quantitative approach with a survey method. The population in this study were all employees of the Sungai Penuh City Environmental Service with a sample of 34 respondents, determined using a saturated sampling technique. Data collection was carried out through questionnaires, while data analysis used multiple linear regression analysis, path analysis, and the Sobel Test, with the help of the IBM SPSS version 26 program. The results of the study indicate that Democratic Leadership and Performance Management have a positive and significant effect on Rewards. In addition, Democratic Leadership and Performance Management also have a positive and significant effect on Organizational Commitment. However, Rewards do not have a significant effect on Organizational Commitment. The results of the path analysis and the Sobel Test indicate that Rewards are unable to mediate the influence of Democratic Leadership and Performance Management on Organizational Commitment. The conclusion of this study is that the Organizational Commitment of the Sungai Penuh City Environmental Service employees is more directly influenced by Democratic Leadership and Performance Management, while Rewards play a supporting factor, but have not been able to become a determining factor or mediating variable. This research is expected to provide practical contributions to agencies in increasing employee organizational commitment by strengthening democratic leadership and improving performance management systems.

The Role of Psychology in Digital Game Development: A Systematic Literature Study

Veronica Lita Hapsari — 2026-05-10

The rapid growth of digital games has increased the need for a strong psychological foundation in the game development process. Psychology plays a crucial role in understanding how players think, feel, stay motivated, and behave, all of which directly influence player engagement and overall gaming experience. This study aims to systematically examine the role of psychology in digital game development through a literature-based approach. A systematic literature review method was employed by selecting reputable scholarly journal articles published within a specific time frame from major academic databases. The selected articles were then analyzed and categorized based on branches of psychology and their applications in game development. The findings indicate that cognitive psychology, motivational psychology, emotional psychology, and social psychology are the most frequently applied fields, particularly in gameplay design, user experience, and player engagement. However, research gaps remain, especially regarding the integration of psychological theories during the early stages of game design. This study highlights the importance of psychology as both a theoretical and practical foundation in digital game development.

Influence of Digital Adaptation on Work Engagement through the Psychological Well-Being of Employees of Private Hospitals in Bandung City

Anisya Indra Shara — 2026-05-10

Digital transformation in the healthcare sector requires employees to continuously adapt to rapid technological changes. In private hospitals, the implementation of digital systems such as Hospital Information Systems, electronic medical records, and patient service applications aims to improve efficiency and service quality. However, the success of digital transformation depends not only on technological readiness but also on employees’ psychological and professional adaptability. This study aims to examine the effect of digital adaptation on work engagement and to analyze the mediating role of psychological well-being among employees of five private hospitals in Bandung City. A quantitative explanatory survey design was employed. Data were collected through a five-point Likert-scale questionnaire distributed to 155 medical and non-medical employees selected using purposive sampling. Data were analyzed using Partial Least Squares Structural Equation Modeling with SmartPLS 4.0. The findings are expected to provide empirical evidence on how digital adaptation enhances psychological well-being and work engagement. Theoretically, this study strengthens the application of the Job Demands–Resources Model in the context of hospital digitalization. Practically, the results may inform hospital management in developing human resource strategies focused on digital readiness and employee well-being.

The RGEC Method in Analyzing Bank Health: A Case Study of Bank Nagari

Dodi Suryadi — 2026-05-14

This study aims to analyze the health level of a bank using the RGEC method (Risk Profile, Good Corporate Governance, Earnings, and Capital) at Bank Nagari during the 2020–2024 period. The RGEC method is a risk-based bank rating approach that evaluates bank performance through four main aspects: risk profile, corporate governance, profitability, and capital adequacy. This research employs a descriptive quantitative approach using secondary data obtained from the annual financial reports of Bank Nagari and official publications from the Financial Services Authority. The analysis is conducted by calculating financial ratios representing each RGEC component, including Non-Performing Loan and Loan to Deposit Ratio for Risk Profile, self-assessment for Good Corporate Governance, Return on Assets, Return on Equity, Net Interest Margin, and Operating Expenses to Operating Income for Earnings, as well as Capital Adequacy Ratio for Capital. The results indicate that overall, Bank Nagari’s health level is categorized as healthy to very healthy throughout the observation period. The Risk Profile shows significant improvement in NPL, which falls into the very healthy category, although LDR remains in the fairly healthy category. The GCG aspect demonstrates consistent performance in the healthy category. In terms of Earnings, most indicators are classified as very healthy, despite ROE requiring further improvement. Meanwhile, the Capital aspect shows a very strong condition, with CAR consistently in the very healthy category. In conclusion, Bank Nagari exhibits stable and strong performance; however, improvements are still needed in liquidity management, corporate governance, and capital utilization efficiency to achieve an optimal overall health level.

The Role of Digital Marketing and Service Quality in Shaping Patient Decisions to Choose Clinics in Bandung City

Liyenka Belusi Tantra — 2026-05-14

The growth of the healthcare industry, especially in Bandung, has created a competitive environment, requiring clinics to adopt digital marketing strategies and maintain service quality to attract patients' decisions in seeking treatment. Technological developments in the healthcare world have driven changes in patient behaviour in seeking healthcare information and services. This study aims to analyse the influence of digital marketing and service quality on the decision to choose a clinic in Bandung. Using a quantitative causal explanatory approach, data were collected through an online questionnaire from 150 respondents selected using a purposive sampling technique. Respondent criteria included domicile in Bandung, active social media users, and having visited a clinic in the last 6 months. The data were analysed using PLS-SEM with the Smart PLS tool. The results showed that both digital marketing and service quality had a positive and significant influence on the decision to choose a clinic. Digital marketing strategies were found to have a slightly greater influence compared to service quality, contributing 38% to people's decisions in choosing a clinic in Bandung. The practical implications of this study suggest that clinic managers should be more active in managing digital platforms while maintaining and promoting higher-quality services to gain more loyal patients.

Implementation for Plant Disease Classification via Telegram

Restu Gilang Prasetyo — 2026-05-30

This study aims to develop an automated system for classifying vegetable plant diseases using the MobileNet algorithm integrated with a Telegram Bot. The system is designed to assist users, especially farmers, in identifying plant diseases quickly and efficiently through leaf images. The research method applies a Convolutional Neural Network with the MobileNet architecture due to its lightweight and efficient computational performance. The dataset used in this study consists of tomato leaf images obtained from a public dataset on Kaggle, which includes several disease categories and healthy leaves. The system is implemented using Python and integrated with the Telegram Bot API to enable real-time interaction. The process begins when users upload leaf images, followed by image preprocessing and classification using the trained model. The results show that the system is capable of providing accurate classification with good performance and can handle various input conditions. In addition, the integration with Telegram makes the system easily accessible without requiring additional applications. Therefore, this study offers a practical and efficient solution for early detection of plant diseases using deep learning technology.

Experience Marketing Strategy for West Java Aviation School Attracts Gen Z Interest

Dede Ardian — 2026-05-30

This study examined the role of experience marketing strategies in attracting Generation Z’s interest in aviation schools in West Java, with a particular focus on social media content and virtual reality (VR) tour experiences. The rapid growth of aviation education institutions in West Java has intensified competition, prompting schools to adopt experiential marketing approaches that emphasize immersive and interactive engagement. A quantitative explanatory approach was employed by collecting data from 215 Generation Z respondents who were prospective students of aviation schools in West Java. Data were gathered through a structured questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicated that experiential social media content had a significant positive effect on brand experience and interest in enrolling, while virtual reality tours significantly enhanced perceived experiential value and institutional attractiveness. Furthermore, brand experience was found to mediate the relationship between experience marketing strategies and Generation Z’s enrollment interest. The findings highlight the importance of integrating digital experiential tools into marketing strategies for aviation education institutions to strengthen competitiveness and support the development of aviation human resources in West Java.

The Role of Influencer Credibility in Shaping Generation Z Purchase Decisions: Evidence from Traditional Cosmetic Brand Repositioning

Fadhilah — 2026-05-30

The rapid growth of social media has transformed marketing communication strategies, particularly in engaging Generation Z consumers. This study aims to examine the role of influencer credibility comprising trustworthiness, expertise, and attractiveness in shaping parasocial interaction and its impact on purchase decision within the context of traditional cosmetic brand repositioning. Specifically, this research focuses on the collaboration between Puteri Indonesia influencers and Mustika Ratu on Instagram. A quantitative approach was employed using a survey method with purposive sampling, involving Generation Z respondents who actively use Instagram and have been exposed to influencer marketing content. The data were analyzed using Partial Least Squares Structural Equation Modeling. The results reveal that all dimensions of influencer credibility have a positive and significant effect on both parasocial interaction and purchase decision. Furthermore, parasocial interaction demonstrates a strong influence on purchase decision and serves as a significant mediating variable in the relationship between influencer credibility and purchase decision. These findings highlight that influencer effectiveness is not solely determined by credibility in delivering information but also by the ability to build emotional connections with audiences. The study contributes to the literature by integrating source credibility and parasocial interaction theories in the context of digital marketing and provides practical insights for brands in selecting credible influencers and designing engagement-driven content strategies.

Impact of Human Capital-Based Service Quality: A Comparative Study of Visit Levels Before and After HR Optimization

Imalinda Deryane — 2026-05-30

This research investigates the strategic impact of human resource capacity building on patron engagement through a comparative analytical framework. Employing a quantitative methodology with an action research design, the study evaluates the efficacy of managerial interventions at the Bintan Regency Library. The empirical analysis was conducted on visit statistics from 80 sample units, utilizing the Paired Sample T-Test to measure comparative outcomes post-intervention. The findings demonstrate a substantial increase in visit volumes, evidenced by a mean growth of 3.80 points, representing a 131.03% escalation. Statistical verification yielded a significance value of 0.000, confirming the acceptance of the alternative hypothesis. This study concludes that the optimization of human capital serves as a critical determinant in enhancing institutional performance and fostering a dynamic public literacy ecosystem.

Influence of Conflict Management and Work Motivation on Nurse Performance

Joseph Christian Tjahjadi — 2026-06-30

Nurse's work performance is one of the important indicators in assessing the quality and service standard in hospitals and clinics. Various studies state that conflict management and work motivation are factors that influence nurse's work performance in healthcare. This study aims to determine the effect of conflict management and work motivation on nurse's work performance at Clinic X, Bandung. This explanatory research uses a quantitative approach. The population and sample size consist of 34 nurses, taken using total sampling methods. Data was processed statistically using IBM SPSS application, which includes validity, reliability, normality, and heteroscedasticity tests. Hypothesis test was conducted using simple linear regression analysis. The results showed that conflict management did not have a significant effect on nurse's work performance. Work motivation, however, has a significant effect on nurse's work performance.

The Effect of Corporate Social Responsibility and Leverage on Firm Value with Profitability as a Moderating Variable

Salsabila — 2026-06-30

This study aims to analyze the effect of Corporate Social Responsibility and leverage on firm value, with profitability as a moderating variable, in coal mining subsector companies listed on the Indonesia Stock Exchange for the 2020–2024 period. This study is motivated by the phenomenon of weak firm value in the coal mining sector and the inconsistency of previous research results regarding the influence of CSR, leverage, and profitability on firm value. This study uses Signaling Theory as a theoretical basis to explain the relationship between the research variables. The research method used is a quantitative approach using secondary data in the form of financial reports and company annual reports. The sampling technique used a purposive sampling method, resulting in 18 companies as research samples with a total of 90 observations during the study period. Data analysis techniques used include descriptive statistical analysis, classical assumption tests, multiple linear regression analysis, and Moderated Regression Analysis. The results show that Corporate Social Responsibility has a significant negative effect on firm value. Leverage does not have a significant effect on firm value. Profitability is unable to moderate the effect of CSR on firm value. However, profitability is able to moderate and strengthen the effect of leverage on firm value. The results of this study indicate that investors in the coal mining sector tend to consider a company's ability to generate profits and manage its funding structure more than CSR when assessing a company.

Integration of the Technology Acceptance Model and Flow Experience in Online Travel Agent Repurchase Intention

Velika Ibrahim — 2026-06-30

This study aims to analyze the effect of Perceived Usefulness and Perceived Ease of Use on Flow Experience and its impact on Rebooking Intention. This study adopts a quantitative approach with a total of 194 respondents. The data were analyzed using SEM-PLS. The results indicate that Perceived Usefulness has a significant effect on Flow Experience, while Perceived Ease of Use does not significantly affect Flow Experience. Furthermore, Flow Experience has a significant effect on Rebooking Intention. However, both Perceived Usefulness and Perceived Ease of Use do not significantly affect Rebooking Intention. These findings suggest that user experience plays a more important role in influencing rebooking intention compared to cognitive factors such as perceived usefulness and ease of use. Therefore, application providers should enhance the quality of user experience to increase user engagement and loyalty in the context of Online Travel Agents.

Student Economic Empowerment Through Business Capital Scholarships

Zami Salsabela — 2026-06-30

This study aims to examine the implementation of the Business Capital Scholarship Program as a form of productive Islamic philanthropy in the economic empowerment of students at Al-Falah Assunniyah University Kencong. This study uses a qualitative approach with a case study design. Data were collected through interviews, observations, and documentation, involving the Vice Rector III as the main informant and students receiving the Business Capital Scholarship Program. Data analysis was carried out through the stages of data reduction, data presentation, and conclusion drawing, with data validity tested using source triangulation and methodological triangulation. The research findings indicate that the Business Capital Scholarship Program is not only used as financial assistance, but also plays a role in empowering students' economics by strengthening their existing productive businesses. Assistance is provided flexibly according to students' business needs, both in the form of cash and productive assets. This program contributes to increasing business capacity and sustainability, and helps meet students' educational needs during their studies. In addition, the distribution of assistance is influenced by social capital in the form of social networks and trust within the campus environment. A trust-based approach allows students to manage business capital assistance with a greater emphasis on business development rather than strict administrative oversight. The findings of this study indicate that the integration of productive Islamic philanthropy, social capital, and a trust-based approach can be an alternative model for student economic empowerment in higher education institutions.

Allocation of Education Funds and Educational Inequality in the Least Developed, Frontier, and Outermost Regions of East Nusa Tenggara

Joko Susanto — 2026-06-30

This study aims to analyze the effect of education funding allocation on educational inequality, with poverty rates and gender gap as control variables, in the least developed, frontier, and outermost regions of East Nusa Tenggara during the 2018-2024 period. The research data are secondary, sourced from the Central Statistics Agency and the Regional Education Balance Sheet, and are in panel form. This study uses panel-data regression analysis with a fixed-effects approach and quantile regression. The results show that although the allocation of education funding reduces educational inequality, it has no effect on the moderate inequality group. Meanwhile, poverty rates have a positive effect on educational inequality in both moderate and extreme groups. The gender gap has no effect on educational inequality, but in the moderate education inequality group, it has a positive effect on educational inequality in the least developed, frontier, and outermost regions of East Nusa Tenggara.

Hanafi School of Islamic Law Perspective on the Implementation of Rice Field Pawning

Ahmad Maza Atiqur Rohman — 2026-06-30

This research aims to examine the implementation of rice field pawn practices in Wringinagung Village, Jombang District, through the perspective of Hanafi Islamic jurisprudence. The study is motivated by the continued existence of rice field pawning among rural communities as a form of informal financial solution to fulfill urgent economic needs. In its implementation, the management rights over the rice fields are transferred to the creditor until the debt is fully repaid, while the agricultural yields are utilized by the creditor. This study applied a qualitative field research method using juridical-normative and sociological approaches. Primary data were collected through interviews with rahin, murtahin, and local community leaders, while secondary data were obtained from Hanafi fiqh literature, academic journals, and other related references. Data collection techniques involved interviews, observation, and documentation, followed by descriptive-analytical analysis. The findings reveal that the practice of rice field pawning in Wringinagung Village is predominantly based on mutual trust and customary traditions without written agreements or clear time limitations. From the Hanafi fiqh perspective, the rahn contract is legally permissible; however, the use of pawned property by the creditor should not result in injustice or unilateral benefit. The absence of clear contractual arrangements and the full utilization of harvest yields by the creditor may contradict the principles of justice and legal certainty in Islamic law. Therefore, improvements in the implementation mechanism are necessary so that rice field pawning practices align with the values of justice, public benefit, and sharia principles.

Content, Interaction, and Influencer Collaboration: Mechanisms of Muslimah Beauty Brand Image Construction on Instagram

Ana Rimbasari — 2026-06-30

Instagram has fundamentally transformed how halal cosmetic brands build identity and consumer trust in the world's largest Muslim market. This study investigates the mechanisms through which Wardah constructs its Muslimah beauty brand image via Instagram, integrating consumer, industry practitioner, and sales personnel perspectives. Employing a descriptive qualitative approach with a constructivism paradigm, data were collected through in-depth interviews with eight purposively selected informants comprising five active consumers, one professional make-up artist, one Wardah Beauty Agent, and one sales person. Source triangulation ensured data validity. Three primary mechanisms were identified: aesthetically consistent visual content communicating halal, modern, and inspirational values; responsive two-way interaction fostering consumer trust and loyalty; and strategic collaboration with hijab-wearing influencers reinforcing brand authenticity. The consistency between digital brand image and real-world product experience proves foundational to Wardah's brand equity. This study contributes to the literature on integrated marketing communication strategies of halal brands in emerging markets, and identifies a fourth dimension of brand image-religious image as cultural identity-beyond Biel's classical framework.

Agile Development of an Integrated Hajj and Umrah Services Platform: A Case Study of Raudhoh Wisata Bahari

Hapsi Dian Resmihadi — 2026-06-30

The growth of Hajj and Umrah pilgrimage services in Indonesia demands travel agencies to improve service quality through information technology. Many agencies still manage reservation, payment, and pilgrim data manually, causing service delays, recording errors, and lack of transaction transparency. This study designed and built a web-based Hajj and Umrah reservation and tour management system integrated with Midtrans payment gateway, using the Scrum development methodology. The system supports pilgrim registration, travel package selection, pilgrim data management, and online payment. Black box testing was applied to verify all functional requirements. Results show the system successfully automated reservation and payment confirmation, reducing processing time from 30–60 minutes to 5–10 minutes, improving data accuracy and operational transparency for PT Raudhoh Wisata Bahari.

Influence of Employee Mindfulness on Work Engagement with Self-Efficacy as a Mediator

Yolanda Adrima — 2026-06-30

This study aims to analyze the effect of employee mindfulness on work engagement with self-efficacy as a mediating variable in Bank Nagari Padang employees. This study uses a quantitative approach with a survey method, where data were collected from 159 respondents through questionnaires and analyzed using the Partial Least Squares-Structural Equation Modeling method. The results of the study indicate that employee mindfulness has a positive and significant effect on work engagement, employee mindfulness has a positive and significant effect on self-efficacy, self-efficacy has a positive and significant effect on work engagement, and self-efficacy is able to mediate the effect of employee mindfulness on work engagement. This study is supported by Job Demands-Resources Theory which explains that personal resources owned by individuals, such as employee mindfulness and self-efficacy, can increase work motivation and employee engagement in work. In addition, Conservation of Resources Theory explains that individuals who have good psychological resources tend to be able to develop other resources, resulting in more positive work conditions. In this study, employee mindfulness helps increase employee self-efficacy, which ultimately encourages increased work engagement among Bank Nagari Padang employees.

Agile-Based Development of a Web-Based Point-of-Sale System Using Scrum to Improve Operational Efficiency

Muhammad Aldyansyah — 2026-06-30

CV Berkah Abadi is a digital printing company that predominantly operates through manual processes to complete sales transactions and track inventory. This dependence often leads to mistakes in recording data, delays in reporting, and lack of oversight of inventory levels. This study was done to find a web-based Point of Sales system that could serve as an efficiency and effectiveness tool for sales transactions, inventory control, and report generation. The development process followed Agile Development using the Scrum framework, followed by the system design using Unified Modeling Language. The system was built using PHP and JavaScript programming languages alongside Black Box Testing. According to the research findings, the proposed web-based POS technology is able to successfully track its sales transactions and inventory, automatic sales report creation, and real-time sales and inventory information processing. According to test outcomes, all major functionalities of the system meet user needs. In such way the implemented web-based POS system promotes enhanced efficiency and effectiveness of sales transaction management at CV Berkah Abadi.

Effect of Corporate Social Responsibility Disclosure and Capital Structure on Company Value with Profitability as a Moderating Variable

A. Riska Amelia Idris — 2026-06-30

This study aims to analyze the influence of Corporate Social Responsibility and capital structure on firm value, with profitability as a moderating variable, in companies in the Property and Real Estate subsector listed on the Indonesia Stock Exchange for the 2019–2023 period. This study employed a quantitative approach with secondary data obtained from company financial reports. Purposive sampling was used to select 16 companies with a total of 75 observations after removing outliers. Data analysis was performed using multiple linear regression and Moderated Regression Analysis using SPSS. The results indicate that CSR has a negative and significant effect on firm value, while capital structure has a positive and significant effect. Furthermore, profitability has been shown to strengthen the influence of CSR on firm value, but it cannot moderate the effect of capital structure on firm value. The findings of this study indicate that investors still view CSR activities as a cost burden if not balanced by a high level of profitability. Meanwhile, an optimal capital structure can increase firm value because it provides investors with confidence in the company's ability to manage funding sources effectively.

A Web-Based Material Quality Monitoring Information System for Manufacturing Quality Assurance Based-On Rapid Application Development Framework

Khairunnisa Nasution — 2026-06-30

This research investigates the construction of a web-based Material Quality Monitoring Information System for PT MBR using the Rapid Application Development method. This study was undertaken because recording incoming materials, defect monitoring, and supplier assessment are still manual processes using Microsoft Excel, resulting in less efficient performance, time-dependent reporting requirements, and higher risk of data input errors and duplication. This research aims to create a system to perform material quality monitoring activities more efficiently, and that is integrated, rather than single task. Methods of data collection which are considered for our study include observation, interviews, and literature reviews. It encompasses requirements, design analysis, implementation, and testing. The development process is to design the system using the Unified Modelling Language and implemented with Laravel, Bootstrap, Chart.js framework and MySQL DB. The system produced has capabilities for handling incoming material data handling, documentation and managing defect data, material quality monitoring dashboard and defect percentage dashboard by suppliers for defect performance assessment. Further, the system can display material quality information in graphs and reports that can be accessed online in real time for ease of monitoring and decision-making of users. The work outcomes indicate that the system developed demonstrates the system integration in that all the material quality information can be integrated in one structured and easy-to-use web platform accessible more seamlessly to the users. Using the black box test results, all the system functions worked according to user requirement. And as such, it can be used by PT MBR for material quality monitoring and supplier evaluation.

Credit Dynamics and Macroeconomic Stability in Indonesia: Evidence from ARDL–ECM

Citra Rahayu Indraswari — 2026-06-30

This study examines the effects of money supply, exchange rate, inflation, and interest rate on bank credit in Indonesia using monthly time-series data from January 2004 to December 2024. The study applies the Autoregressive Distributed Lag approach and the Error Correction Model to distinguish short-run dynamics from long-run relationships. The selected ARDL model shows that money supply has a positive and significant short-run effect on bank credit, highlighting the role of liquidity in banking intermediation. Exchange rate movements exert significant lagged effects, suggesting that external monetary pressures influence credit gradually. Inflation negatively affects bank credit with a lag, indicating that price instability may weaken credit expansion. Conversely, the interest rate is not retained in the optimal model, implying a weaker direct transmission effect. The Bounds Test does not confirm cointegration, suggesting no stable long-run equilibrium. Overall, Indonesian bank credit is more responsive to short-run macroeconomic fluctuations than to persistent long-run relationships during the period.

The Impact of Domestic Tourist Spending on the Economy of West Sumatra Province

Arsenal Priadi — 2026-06-30

This study analyzes the impact of domestic tourist expenditure on the economy of West Sumatra Province using the Input-Output approach. The scope of the study is focused on sectors related to tourism activities, particularly intersectoral linkages and the formation of regional economic output. The objective of this study is to examine the development of domestic tourist expenditure, the patterns of forward and backward linkages among tourism-related sectors, and their contribution to the regional economy. This study uses secondary data from BPS, the Ministry of Tourism, and other related sources, with Leontief Input-Output analysis updated through the RAS method. The results show that the increase in the number of domestic tourist visits is not always followed by an increase in expenditure, so the resulting economic impact is not always optimal. Transportation, trade, accommodation, and food and beverage sectors play an important role in spreading multiplier effects to other sectors. Domestic tourist expenditure has strong potential to stimulate West Sumatra’s economic output, but its effectiveness is highly determined by the structure of intersectoral linkages and the level of tourist spending.

An IoT Technology as Smart Water Management System for Family Medicinal Plants

Muhammad Akmal Ar Rasid — 2026-06-30

Watering of Family Medicinal Plants located in government institutions should not follow a regular interval. As they require adequate water to grow, over-watering can lead to wastage of water and can decrease efficiency in plant maintenance. The plants are typically watered by employees manually based on a schedule or by checking up on the plants. But, at times soil moisture can vary at any hour of the day and irrigation might not happen if a person is not available to check. There are chances of overwatering or underwatering the plants. In this paper we propose a system which uses Internet of Things to monitor the soil moisture level and make irrigation automated. NodeMCU ESP8,266 acts as the main controller of the system. A soil moisture sensor is used to sense the amount of water present in the medium where the plants are growing. A relay module is used to control the pump, a water pump is used to water the plants and finally an I2C LCD is used to display the real time information. We also use IoT Watering platform to display the monitoring data and control the system over internet. We performed field study, literature survey, requirement study, system design, implementation and testing of the prototype. The results showed that the system sensed the soil moisture levels and send the data to monitoring platform and display the data in real time. The water pump is used to water the plants automatically. If the moisture level falls below the threshold which is set in the system, the pump will switch on. If the moisture level is enough for the plants to survive, then the pump will switch off. This system allows us to have better control over watering of plants, measure the efficiency and make the process faster.

Digital Promotion, Technology, and Impulsive Buying Among Generation Z: An Islamic Finance Perspective

Naili Jazilinni'am — 2026-06-30

The development of digital technology has driven significant changes in consumer behavior, particularly among Generation Z. The ease of access to online shopping platforms has made this generation highly responsive to visual and emotional promotions, rendering them more susceptible to impulsive buying behavior. This study aims to analyze the influence of technology, promotion, and religiosity on impulsive buying behavior among Generation Z. This quantitative research employed a questionnaire distributed through online channels and collected responses from 173 participants in Indonesia. Data analysis and hypothesis testing were conducted using the Structural Equation Modeling (SEM) method. The results indicate that technology (β = 0.383) and promotion (β = 0.359) have a positive and significant effect on impulsive buying behavior. Meanwhile, religiosity (β = -0.103) shows a negative but statistically insignificant effect on impulsive buying behavior. These findings suggest that although religiosity may contribute to reducing impulsive buying tendencies, its influence is not strong enough to significantly affect purchasing behavior among Generation Z consumers in the digital environment.

Job Embeddedness as a Mediator of the Relationship between Organizational Justice and Employee Retention

Angel Christmas Thania Ginting — 2026-06-30

Employee retention has become an increasing concern in healthcare institutions facing workforce instability and persistent turnover challenges. This study examines the relationship between organizational justice and employee retention through the mediating role of job embeddedness among nurses at Hospital X in Bandung. While fairness perceptions shape employees evaluation of organizational practices, retention decisions are often influenced by the extent to which employees feel socially and psychologically connected to their workplace. Using a quantitative survey design, this research targeted 202 permanent nurses selected through purposive sampling; however, 220 valid responses were successfully collected and analyzed. Data were processed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS software. Analytical procedures included measurement model validation, structural model assessment, and bootstrapping to examine direct and indirect relationships. The results show that organizational justice does not significantly influence employee retention through a direct pathway. Its contribution emerges indirectly by strengthening job embeddedness, which subsequently increases employees’ intention to remain in the organization. Nurses who perceive equitable treatment are more likely to develop stronger workplace attachment, organizational fit, and perceived sacrifice associated with leaving. Job embeddedness therefore acts as a full mediator linking fairness perceptions to retention outcomes. These findings suggest that retention initiatives in hospital settings should extend beyond formal fairness practices. Building meaningful interpersonal connections, reinforcing organizational fit, and cultivating stronger attachment to the work environment may offer a more sustainable strategy for maintaining nursing workforce stability.

Impact of Perceived Usefulness on Actual Chatbot System Usage: An Attitude Toward Using Mediation Approach on Shopee E-commerce

Muhammad Nauval Daffa Agresdiant — 2026-06-30

The rapid growth of e-commerce in Indonesia, driven by internet penetration reaching 229.4 million users in 2025, has intensified marketplace competition with Shopee maintaining its dominant position. While chatbot AI has become a critical customer service interface in e-commerce platforms, its mere presence does not guarantee actual use by all users. This study aims to examine the influence of Perceived Usefulness on Actual System Usage of Shopee's chatbot, with Attitude Toward Using as a mediating variable, within the Technology Acceptance Model framework. A quantitative explanatory approach was employed, involving 190 Shopee chatbot users in East Java selected through purposive sampling. Data were collected via an online questionnaire and analyzed using Partial Least Squares–Structural Equation Modeling with SmartPLS 3, including bootstrapping with 5,000 resamples for mediation testing. All four hypotheses were supported. PU significantly influences ATU (β = 0.623; p < 0.001) and ASU directly (β = 0.265; p = 0.003). ATU significantly influences ASU (β = 0.540; p < 0.001). ATU partially mediates the PU–ASU relationship with an indirect effect of 0.336 and VAF of 55.9%, confirming complementary partial mediation. The model explains 54.0% of ASU variance. ATU serves as the dominant mediating mechanism through which PU influences actual chatbot usage, with more than half of PU's total effect on ASU operating through positive attitude formation. These findings underscore the strategic importance of affective user experience design alongside functional improvements in e-commerce chatbot development.

Web-Based Sales Forecasting Point-of-Sales System Using Simple Moving Average Method at Haka Farma Pharmacy

Rifqi Herlambang — 2026-06-30

POS-POS system is a POS which manages sales transactions, inventory, and daily sales reports at Haka Farma Pharmacy, but it has no sales forecasting capacity. Therefore, many judgment and judgment making processes often need to go through previous procurement to determine the inventory stocks. In order to resolve this issue, this study was aimed at creating a web-based POS system in combination with a sales forecasting component in conjunction with a simple moving average module. Development of the system is conducted using waterfall, which involves requirement analysis, system design, implementation, testing, and deployment of the system. The techniques employed were observational, staff interviews through pharmacy members, and through in-depth literature review. The system developed in PHP using the Laravel framework, was implemented through the MySQL database managers for system. The software's forecast module also uses SMA method to calculate the average sales volume over the last three months in order to estimate demand in the future. Functions testing and testing of system: user authentication, product management, sales transaction processing, reporting, forecasting, and error analysis were done. Testing results were not inconsistent with the specification; all the system related features were functioning as expected. From paracetamol sales data, we found a 253-unit rate expected for December 2025. The MAPE data shows strong forecasting in the form of 3.16% MAPE (Mean Absolute Percentage Error) indicating its predictive power in this study. This confirms that the developed forecasting module can assist in inventory planning, reducing uncertainty for all decision makers, and optimize operational efficiency with evidence-based control of stock in Haka Farma Pharmacy.

Implementation of Cooperative Mobile Application Design using the Design Thinking Method

Johan Prasetyo — 2026-06-30

This study aims to design a digital cooperative application prototype using the Design Thinking method and evaluate its usability using the Single Ease Question method. The research employed a descriptive quantitative approach consisting of empathize, define, ideate, prototype, and test stages. Data were collected through interviews, observations, and questionnaires distributed to cooperative members. The findings revealed several problems, including slow administrative processes, lack of data transparency, and the absence of payment reminder systems. Based on these findings, a prototype application was developed featuring login, digital payment, financial reports, loan applications, and profile management. Testing involved 100 respondents using the SEQ method and produced an average score of 6.4 out of 7. The results indicate that the application is categorized as easy to very easy to use. Therefore, the Design Thinking method effectively produced a user-friendly digital cooperative application prototype that meets user needs.

Comparative Analysis of LSTM and GRU Models for Predicting BBCA and BBNI Stock Prices

Muhammad Irfansyah — 2026-06-30

Stock price predictions always a challenging issue as the price data consists of variable, noisy, non-linear time dependence. This research aims as a testing ground to compare the performance of two deep learning algorithms, long short-term memory and gated recurrent units, in predicting the end price of PT Bank Central Asia Tbk, that is relatively stable compares to PT Bank Negara Indonesia Tbk which more volatile. Daily prices were obtained from Yahoo Finance over the previous period from January1, 2019 until Dec 1, 2025. Data cleaning, Min-Max normalization, 80:20 data split, and sequence-formation with a timestep of 60 were performed. To facilitate fair comparison and ensure that the performance differences are only due to architecture, both models were constructed with the same architecture (two layers of 50 units, 0.2 dropout, Adam optimizer, MSE loss function, and 50 epochs). It evaluated MSE, RMSE performance, MAE performance, R-squared with accuracy adjusted for a 5% tolerance range. The results suggest that GRU outperforms LSTM on both stocks. For the BBCA, GRU reached an RMSE of 101.12, MAE of 113.82, R-squared of 0.96, and tolerance accuracy of 98.52%, compared to BBNI which had an RMSE of 62.95, MAE of 71.24, R-squared of 0.92, and tolerance accuracy of 94.11%. This performance led us to realize that GRU is the numerical equivalent to this technique, and on both datasets, it was computationally faster. These results reveal that simpler GRU structure is more adaptive, especially with stocks of high volatility like BBNI.

Fast Fashion Consumption Behavior According to Islamic Consumption Ethics and Sustainability

Ighfirly Hariroh — 2026-06-30

This article discusses the growing phenomenon of fast fashion and how people's consumption patterns of fast fashion products are viewed from the perspective of Islamic consumption ethics and environmental sustainability. Fast fashion is often criticized for its impact on the environment and labor exploitation. In Islam, consumption should be balanced, not excessive, and should prioritize sustainability. This research is quantitative with an explanatory approach, aiming to explain the causal relationship between the variables studied. The type of data used in this study is primary data, in the form of information obtained directly from respondents through questionnaires. This article discusses the growing phenomenon of fast fashion and how people's consumption patterns of fast fashion products are reviewed from the perspective of Islamic consumption ethics and environmental sustainability. Fast fashion is often criticized for its impact on the environment and labor exploitation. In Islam, consumption should be balanced, not excessive, and pay attention to sustainability aspects. This research is quantitative with an explanatory approach, aiming to explain the causal relationship between the variables studied. The type of data used in this study is primary data in the form of information obtained directly from respondents through questionnaires.

The Effect of Generative AI-Based Content Quality on Purchase Intention: A Study on TikTok Users

Muhammad Alfito Danuarta — 2026-06-30

This study empirically examines the direct influence of Generative AI and content creation on purchase intention among TikTok users in Indonesia. Grounded in the Stimulus-Organism-Response theory, GenAI and content creation are positioned as digital marketing stimuli that shape consumer behavioral responses. Using a quantitative approach with an explanatory research design, data were collected via an online questionnaire distributed to Generation Z and Millennial users in East Java who had been exposed to AI-assisted promotional content on TikTok. A total of 169 valid respondents were obtained through purposive sampling. Multiple linear regression analysis was employed after confirming validity, reliability, and classical assumption tests. Results indicate that GenAI (β = 0.893, t = 16.673, p < 0.001) and content creation (β = 0.357, t = 5.088, p < 0.001) both significantly and positively influence purchase intention, explaining 78.3% of its variance (Adjusted R² = 0.783). GenAI emerged as the dominant predictor (Beta = 0.737). This study contributes to the digital marketing literature by simultaneously testing two variables previously examined in isolation within the short-video platform context of TikTok.