Jurnal Informatika Ekonomi Bisnis

Consumer Behavior in Healthcare: Foundations, Trends and Future Research Directions

Yunita Peggy Tappy — 2025-07-28

This study aims to examine consumer behavior in healthcare by consolidating fragmented findings, identifying dominant themes, and providing a coherent framework for future research. Through a systematic literature review, five interconnected research streams were identified: educational and behavioral interventions, system-level healthcare delivery, psychological and behavioral drivers, technology-mediated experiences, and demographic and social determinants. Based on this synthesis, four strategic directions are proposed for future research: patient-centered segmentation and behavioral profiling to tailor nursing services, experiential factors influencing patient satisfaction and loyalty; ethical and cultural dimensions of consumer expectations, especially in multicultural and aging populations, and consumer feedback and engagement in co-designing nursing services. These insights offer a roadmap for developing inclusive, responsive, and emotionally intelligent healthcare systems. The study contributes to the literature by integrating diverse perspectives into a unified structure, enabling researchers and practitioners to better understand and respond to evolving consumer needs in healthcare. Implications include the need for personalized care models, culturally sensitive frameworks, and investment in digital health tools.

Analisis Pengaruh Program Keluarga Harapan dalam Mengurangi Pekerja Anak di Indonesia

Mutiara Bunda — 2025-07-31

This study examines the impact of the Program Keluarga Harapan, a conditional cash transfer initiative, on reducing child labor in Indonesia. Using a quantitative approach, the research employs logistic regression analysis on data from the 2022 National Socio-Economic Survey. The findings reveal that PKH significantly reduces the likelihood of child labor by 0.383 times, demonstrating its effectiveness in reallocating children's time from work to education. Additionally, factors such as child age, gender, household head characteristics, and rural residence significantly influence child labor prevalence. The study highlights the need for expanded program coverage, improved rural education access, and multi-sector collaboration to address the root causes of child labor.

Adaptive AI for the King of Diamonds Game: A Bayesian Approach to Imperfect Information and 0.8-Average Dynamics

Nasir Hamzah — 2025-07-31

This research delves into the algorithmic complexities of the King of Diamonds game from Alice in Borderland II, a unique variant of the Keynesian Beauty Contest. This game features imperfect information, dynamic player elimination, and a critical rule where the objective is to choose a number closest to 80% of the average of all chosen numbers. We propose and evaluate a Bayesian Learning Agent designed to adapt its strategy against diverse opponents. The BLA employs Bayesian inference to dynamically update its beliefs about opponent behaviors, integrating these predictions into a Keynesian Beauty Contest decision-making framework. Through extensive simulations, the BLA consistently demonstrates superior performance. For instance, in games against four random opponents, the BLA achieved a survival rate of 67.00%, significantly outperforming the random players' combined 33.00% survival rate, and consistently maintained an average absolute distance to the target of 10.59 units across rounds. Notably, against four naive Fifty players, the BLA achieved a 100.00% survival rate with an extremely low average distance of 0.08 units, concluding games in a single round. Furthermore, the study provides a specialized algorithmic analysis for the game's challenging two-player endgame, where it exhibited a 1.30% draw rate in relevant scenarios. Our findings offer novel insights into designing adaptive AI agents for complex, imperfect information games with unique convergence dynamics, extending the understanding of computational strategies in evolving competitive environments.

Dilema Karir dan Keluarga: Partisipasi Kerja Perempuan Menikah di Indonesia

Fajri — 2025-08-04

Women's participation in the workforce is crucial for driving economic growth. Empowering women economically is key to combating poverty by providing access to and control over resources needed to earn a sustainable and long-term livelihood. The data used in this research is sourced from the 2022 National Socioeconomic Survey published by the Indonesian Central Bureau of Statistics. The research approach is quantitative, with data analysis employing binary logistic regression. The results of the study indicate that the factors suspected to influence the labor force participation of married women in Indonesia have a significant overall effect. The variable of household size has a significant negative effect, meaning it tends to reduce the probability of married women participating in the labor market. Conversely, the variables of education, age, status, Family Hope Program, region, credit ownership, and motorbike ownership have significant positive effects, meaning they tend to increase the probability of married women participating in the labor market.

Workstress Sebagai Variabel Mediasi Pengaruh Kompensasi dan Budaya Organisasi terhadap Kinerja Karyawan Industri Otomotif

Wisnujaya Nugraha — 2025-08-05

The automotive industry is one of the largest manufacturing commodities for export value in Indonesia. The automotive industry currently has two active generations of workers including generations Y and Z with different characteristics. Companies engaged in the automotive industry must be able to understand these characteristics so that performance remains in accordance with what the company wants. The purpose of this research is to ascertain and examine whether there influence of compensation and organizational culture with workstress as a mediating variable on employee performance, data collection was carried out by distributing questionnaires to 100 respondents with a purposive sampling method on employees in the automotive industry sector in Bandung with Smart-PLS software, and the results show that compensation and organizational culture with workstress as a mediating variable have a positive and significant effect on employee performance on generation Y and Z automotive industry employees in Bandung.

Analisis Pengaruh Pembiayan Perbankan Syariah terhadap UMKM untuk Pengentasan Kemiskinan di Indonesia

Dinda Fadila — 2025-08-06

This study aims to analyze the impact of Islamic banking financing on the development of MSMEs and poverty alleviation in Indonesia. The method used is a literature review by analyzing secondary data from OJK, BPS, and relevant academic literature. The results show that Islamic banking financing significantly supports MSME growth and positively impacts poverty reduction, especially during the post-pandemic period. Policy implications emphasize the need to strengthen the role of Islamic financial institutions in supporting MSMEs as a sustainable poverty alleviation strategy. These findings contribute to the Islamic economics literature and inclusive development policy in Indonesia.

Pengaruh Flexible Working Arrangement, Beban Kerja, dan Kepuasan Kerja terhadap Turnover Intention Generasi Z

Yemima Stefanya — 2025-08-07

The phenomenon of high turnover intention in generation Z is a serious concern for many companies including in the property industry which has a fast work rhythm and high pressure. Generation Z is known to have unique characteristics in working such as valuing work flexibility, work-life balance, having high expectations of the work environment and changing jobs more quickly. Factors that are thought to influence this tendency include flexible working arrangements, workload and job satisfaction. This study aims to analyze how these three variables influence turnover intention in generation Z employees at a property developer company in Bandung. This study uses an associative quantitative approach with a non-probability sampling technique, namely purposive sampling with a judgment sampling approach where 165 people were used as research samples. This study was analyzed using the Structural Equation Modeling-Partial Least Squares method. The results of the study indicate that flexible working arrangements have a significant negative effect on turnover intention, workload has a significant positive effect on turnover intention and job satisfaction has a significant negative effect. This study contributes to the development of management practices, especially strategies to retain generation Z employees in the dynamic property industry.

Analisis Faktor-Faktor yang Mempengaruhi Pengangguran Usia Muda di Indonesia

Sri Rahma Witta — 2025-08-07

The high rate of youth unemployment in Indonesia is one of the major issues that the country is facing and requires serious attention from the government. The purpose of this study is to identify the factors that influence youth unemployment in Indonesia during the period from 2020 to 2021 across 34 provinces. A panel data regression using the Random Effects approach was employed as the analytical method. This study aims to analyze the impact of work experience, place of residence, and marital status on youth unemployment. The findings indicate that, collectively, work experience, place of residence, and marital status have a significant effect on the youth unemployment rate. However, when examined individually, only work experience and place of residence are found to have a significant influence on youth unemployment. Work experience has a negative and significant impact, indicating that individuals with prior work experience are less likely to be unemployed. In contrast, place of residence has a positive and significant effect, suggesting that certain living environments may increase the likelihood of unemployment among youth. Meanwhile, marital status does not have a statistically significant influence on youth unemployment in the 34 provinces of Indonesia during the 2020–2021 period.

Assessing BI Maturity: Government Financial Sector Case Study

Jhon Rafles Sihotang — 2025-08-09

This study assesses the implementation maturity of a Business Intelligence system within a government organization in the Indonesian financial sector. The primary objectives are to evaluate the current maturity level and to formulate evidence-based recommendations for enhancement. The research employs a mixed-methods approach, utilizing the Business Intelligence Maturity Model as the analytical framework. Data was gathered from organizational documents, direct observation, a questionnaire survey of 13 system users, and in-depth interviews with four key stakeholders. The results indicate an overall BI maturity at Level 3: Information Integration. Despite this, five sub-dimensions scored poorly: Technical Data Management, Analysis Functionality in Applications, Reporting Capability in Applications, System Availability, and Profitability Calculation, signifying suboptimal implementation in these areas. The study concludes that the BI implementation is only partially successful and has not reached its intended potential. To advance to a higher maturity level, the organization must address the identified weaknesses, particularly in data management, application functionality, and system governance. This study offers practical guidance for organizational improvement and enriches limited academic literature on BI maturity in developing-country public financial institutions.

Kontribusi Lingkungan Sosial terhadap Keputusan Perceraian di Jawa Barat: Analisis Regresi Logistik pada Data SUSENAS 2022

Asti Engla Julpani — 2025-08-10

The high divorce rate in West Java Province underscores the need for an in-depth examination of environmental factors influencing individuals’ decisions to divorce. This study aims to analyze the impact of social environments with high divorce rates on individual divorce decisions, while accounting for control variables such as working hours, education level, and age at marriage. Using data from the 2022 National Socio-Economic Survey and a binary logistic regression approach, the study finds that individuals living in areas with high divorce rates are 1.645 times more likely to get divorced p < 0.001. Early marriage also shows a significant effect OR = 1.098; p < 0.05. In contrast, working hours and education are not statistically significant. These findings highlight the urgency of community-based interventions and social policies that are sensitive to local norms.

Analisis Efektivitas Metode Turun Lapangan dalam Menentukan Penerima Bansos terhadap Distribusi Bansos

Muthia Rizti — 2025-08-14

This study aims to determine the effectiveness of the field method in determining recipients of social assistance, through the Integrated Referral Service System at the Tanjungbalai City Social Service. Based on the results of the study, it was found that the implementation of the SLRT program in Tanjungbalai City has been running quite well. This type of research is descriptive research with a qualitative approach. The specific results obtained are, the SLRT program in Tanjungbalai City shows progress in achieving target accuracy and timeliness, although there are still some errors in collecting recipients. Then, although the data used in this program is quite complete, there are some discrepancies between the existing data and conditions in the field, especially related to the changing economic status of recipients. Then, the SLRT program in Tanjungbalai City has successfully adapted well to field conditions, especially with geographical and accessibility limitations. Then, socialization regarding the SLRT program has been carried out quite well to the sub-district and village levels, although there are still some people who do not fully understand how this program works and its objectives. Overall, this study shows that the SLRT program in Tanjungbalai City can be said to be effective, but several aspects such as targeting accuracy, data updates, and socialization need to be improved to achieve more optimal results in poverty alleviation.

Analisis Faktor yang Mempengaruhi Ketimpangan Pendapatan: Studi Komparatif Kawasan Indonesia Barat, Timur, Indonesia

Mutiara Lailatussubha — 2025-08-15

In 2022, income inequality in Indonesia continued to show significant regional disparities, with Eastern Indonesia recording a Gini ratio of 0.346, higher than that of Western Indonesia at 0.345. This difference indicates that income distribution in the eastern region remains more uneven compared to the western region, highlighting the need for special attention to the underlying factors of inequality in both regions. Income inequality remains a major issue that hinders inclusive and sustainable development, particularly amid economic and social disparities between regions. This study aims to analyze the effects of financial inclusion, economic growth, education, and unemployment on income inequality in Western and Eastern Indonesia during the period 2008–2022. A quantitative approach is employed using the Random Effect Model panel data regression, with data processing conducted using STATA software. The results of the Random Effect Model regression show that in Western Indonesia, financial inclusion and economic growth have a positive and significant effect on income inequality, while education has a negative and significant effect, and unemployment does not have a significant impact. In Eastern Indonesia, education and unemployment have a negative and significant effect on income inequality, financial inclusion has a positive and significant effect, while economic growth does not affect income inequality in the region.

Unveiling the Determinants of Knowledge Sharing and Their Impact on Service Innovation Performance in the Government Sector

Fajar Rizky — 2025-08-24

Knowledge sharing serves as a fundamental driver of organizational innovation, particularly in enhancing public service quality, yet remains significantly underutilized in government institutions. Many public sector organizations fail to recognize the value of knowledge sharing due to its perceived long-term benefits and the absence of concrete evidence demonstrating its measurable impact on service innovation performance. This study examines the driving factors of knowledge sharing and its impact on service innovation performance in government organizations. Data was collected through an online survey targeted at National Civil Service Agency (Badan Kepegawaian Negara or BKN) employees. A total of 465 responses were obtained, which analysed using partial least squares structural equation modeling (PLS-SEM). This study demonstrates that organizational, individual, and technological factors play a significant role in the implementation of knowledge sharing. Most importantly, the research provides empirical validation that knowledge sharing behavior directly and substantially enhance service innovation performance - a relationship previously overlooked in public sector studies. By expanding the theoretical framework of Planned Behavior to incorporate these organizational, individual, and technological dimensions, this study offers public administrators compelling evidence to prioritize knowledge sharing initiatives while providing scholars with a more holistic understanding of innovation mechanisms in government contexts. Future studies should explore additional factors beyond the Theory of Planned Behavior that influence knowledge sharing, as well as other knowledge management dimensions affecting service innovation. Further research could also investigate impacts of knowledge sharing beyond innovation performance, such as organizational resilience or employee well-being in public sector contexts.

Pengaruh Product Quality dan Brand Experience terhadap Kepuasan Konsumen

Irsya Dwi Refani — 2025-08-25

This research was grounded in the decline in sales experienced by the Innisfree brand in recent times. Multiple variables affect this phenomenon, such as product quality and brand experience. Therefore, this research aimed to examine the influence of product quality and brand experience on Innisfree consumer satisfaction. A quantitative approach was employed by distributing questionnaires and using multiple linear regression analysis on 101 respondents. The outcomes indicated that product quality and brand experience jointly influence consumer satisfaction, with a contribution of 69.9%. It is evident that product quality and brand experience are important factors in increasing consumer satisfaction, thereby helping the company address its declining sales.

Gender-Sensitive Safety System sebagai Strategi Pemasaran dan Retensi Mitra Perempuan pada Transportasi Online

Sari Huriyah — 2025-08-30

This study aims to evaluate the implementation of safety and protection systems against sexual harassment experienced by female online transportation partners, particularly Gojek drivers, in Padang City. The phenomenon indicates that although these partners are not permanent employees, they face similar, or even greater, occupational risks, especially for women. Using a qualitative approach with a phenomenological method, the research explores the in-depth experiences of seven informants who have encountered sexual harassment. Data were collected through in-depth interviews and analyzed using the Grand Theory of Behavior-Based Safety and the Normalization Process Theory. The findings reveal that sexual harassment, both verbal and non-verbal, remains prevalent and has a significant impact on mental health, sense of security, and psychological well-being. Many victims choose not to report incidents due to low trust in reporting systems, lack of follow-up, and fear of losing income. The study finds that the existing safety and protection systems are not yet optimal, particularly in prevention, training, and case handling. This research contributes to the literature on occupational safety management and the protection of female workers in the digital economy sector, while also providing policy recommendations that are more responsive, inclusive, and victim-centered.

Pengaruh Harga dan Gaya Hidup terhadap Keputusan Pembelian Iphone Second

Rahmat Imam Setiawan — 2025-08-30

This analysis focuses on assessing how price and lifestyle affect consumer decisions related to acquiring used iPhones in Tangerang City, employing a quantitative strategy through a survey with 97 participants selected by purposive sampling. Data were collected via surveys and examined using multiple linear regression, t-tests, F-tests, and the coefficient of determination. This results indicate that price and lifestyle have a positive impact on purchase decisions. The coefficient of determination of 9.5% indicates that both variables explain the variation in purchase decisions, while the remainder is influenced by other factors. As a result, it is evident that price holds a positive and marginally significant effect, while lifestyle has a positive but insignificant impact on purchase decisions. These findings indicate that price and lifestyle factors still need to be considered in influencing consumers to purchase second-hand iPhones.

Gastronomic Tourism as an Innovative Strategy to Increase the Attractiveness of Tourist Destinations

Pande Putu Juniarta — 2025-08-31

This study explores gastronomic tourism as an innovative strategy to enhance the attractiveness of tourist destinations. As experiential tourism gains prominence, local culinary experiences have emerged as powerful tools for cultural engagement and destination differentiation. The objective of this research is to examine how gastronomic elements such as traditional dishes, culinary storytelling, and participatory food activities influence tourists’ perceptions, emotional connections, and behavioral intentions. A qualitative method using a systematic literature review was employed, drawing on peer reviewed sources from 2020 to 2024 across disciplines including tourism, marketing, and cultural studies. The analysis identifies four key dimensions destination image, emotional engagement, policy integration, and development challenges as critical to the success of culinary tourism strategies. The findings show that gastronomy contributes not only to sensory satisfaction but also to cultural identity formation and emotional bonding, particularly when integrated with tourism policy frameworks. However, challenges such as limited local capacity and policy fragmentation persist in emerging destinations. The study concludes that strategic incorporation of gastronomy into tourism development can drive sustainability, competitiveness, and cultural preservation. Recommendations for future research include empirical validation and inclusive policy design to empower local communities through food based tourism.

Pengaruh Flash sale terhadap Impulse buying: Peran Emosi Positif sebagai Mediator pada pengguna Aplikasi Shopee

M. Rohim Ramadhan — 2025-08-31

The rapid growth of e-commerce has intensified the phenomenon of online impulse buying, particularly through promotional strategies such as flash sales. This study aims to examine the effect of flash sales on online impulse buying with positive emotion as a mediating variable. Employing a quantitative explanatory approach, data were collected from 130 active students of the Faculty of Economics and Business at Universitas Negeri Padang who had participated in flash sale programs on the Shopee platform. Data analysis was conducted using Partial Least Squares Structural Equation Modeling with the SmartPLS software. The results research show that flash sales have a significant and positive effect on online impulse buying, both directly and indirectly through positive emotion. Furthermore, positive emotion was found to have a direct and significant effect on impulse buying behavior. These findings reinforce the Stimulus-Organism-Response model, in which flash sales act as a stimulus that evokes emotional responses specifically positive emotions which in turn drive impulsive purchasing behavior. The practical implication of this study highlights the importance of designing promotional strategies that incorporate emotional experiences to enhance the effectiveness and sustainability of digital marketing campaigns.

The Effect of Motivation, Welfare, Work Spirit and Work Engagement on the Performance of Employees at the Indonesian Aviation Academy

Herdi Santoso — 2025-08-31

This study examines the influence of motivation, welfare, work spirit, and work engagement on the performance of employees at the Indonesian Aviation Academy Banyuwangi. The research addresses a gap in existing literature by integrating these four variables within the context of a high regulation, safety critical vocational education environment. Using a quantitative approach, data were collected from 60 civil servants through a structured questionnaire employing a five point Likert scale. The variables were measured using established indicators, and the data were analyzed through validity and reliability testing, followed by regression analysis including partial, simultaneous, and coefficient of determination tests. Results indicate that all four variables have a positive and significant impact on employee performance, with work engagement emerging as the most dominant predictor. Collectively, these variables explain 69.7% of the variance in performance. The findings underscore the need for integrated human resource management strategies that simultaneously enhance motivation, ensure adequate welfare, strengthen morale, and foster engagement to optimize performance. The study contributes theoretical insights to human resource management in vocational education and offers practical recommendations for institutional policy making. Future research is suggested to explore additional factors such as organizational culture and leadership style to further enhance performance models in aviation education.

Kecerdasan Emosional dan Burnout di Sektor Perbankan: Peran Mediasi Self-Efficacy

Al Ikhlas Putra — 2025-08-31

This study aims to analyze and examine the effect of Emotional Intelligence on Burnout, the effect of Self-Efficacy on Burnout, and the mediating role of Self-Efficacy in the relationship between Emotional Intelligence and Burnout among employees of PT Bank Nagari Head Office, West Sumatra. Employing a descriptive-causative approach, the research involved a population comprising all head office employees, with a sample of 161 respondents selected using cluster proportional random sampling. Data were collected through a questionnaire utilizing a Likert scale and analyzed using Structural Equation Modeling with SmartPLS 4. The findings reveal that Emotional Intelligence has a negative and significant effect on Burnout, and Self-Efficacy also exerts a negative and significant effect on Burnout. Furthermore, Self-Efficacy significantly mediates the relationship between Emotional Intelligence and Burnout. These results indicate that higher levels of emotional intelligence and self-efficacy among employees are associated with a lower tendency to experience burnout in the workplace.

Airline Marketing Strategy with Low Cost Carrier Concept in Improving Company Competitiveness

Daniel Dewantoro Rumani — 2025-08-31

This study investigates the influence of marketing strategies under the Low Cost Carrier model on the competitiveness of PT Lion Mentari Airlines, one of Indonesia’s leading budget airlines. As air travel becomes increasingly accessible, LCCs have emerged as key players in providing affordable and efficient transportation. This research adopts a qualitative descriptive approach to examine how four marketing variables pricing strategy, route accessibility, service simplification, and promotion strategy contribute to Lion Air’s competitive positioning in the domestic aviation industry. Data were collected through interviews, observations, and documentation involving marketing and operational personnel. The findings indicate that dynamic pricing, regional route expansion, simplified in flight services, and digital promotions collectively strengthen brand visibility, customer loyalty, and operational efficiency. These strategies allow Lion Air to serve broader market segments while maintaining profitability in a highly competitive environment. The study concludes that the integration of cost efficient marketing approaches under the LCC framework significantly enhances organizational competitiveness and sustainability. Implications of this study highlight the importance of strategic alignment between service design and market expectations in maintaining a resilient LCC business model.

Dari Kemudahan ke Kepuasan: Peran Perceived enjoyment dalam Mendorong Impulse buying pada Pengguna Aplikasi Shopee

Annisa Rahmadani — 2025-09-14

The advancement of digital technology has significantly transformed consumer shopping behavior, particularly through e-commerce platforms such as Shopee. Factors such as Perceived Ease of Use, Price discount strategies, and the enjoyment experienced during shopping are believed to influence consumers’ tendency to engage in impulse buying. This study aims to examine the influence of Perceived Ease of Use and Price discount on Impulse buying among Shopee users in Padang City, as well as to investigate the mediating role of perceived enjoyment. A quantitative research approach was employed, utilizing a survey method with purposive sampling. The sample consisted of 150 active Shopee users in Padang who had previously made impulsive purchases. Data were collected through an online questionnaire using a Likert scale and analyzed using Structural Equation Modeling with Partial Least Squares. The findings indicate that Perceived Ease of Use does not have a significant effect on impulse buying. However, Perceived Ease of Use has a positive and significant effect on perceived enjoyment. Furthermore, perceived enjoyment positively and significantly influences impulse buying. Price discount also shows a positive and significant effect on both impulse buying and perceived enjoyment. In addition, Perceived Ease of Use has a positive and significant indirect effect on impulse buying through perceived enjoyment, and price discount similarly exerts a positive and significant indirect effect on impulse buying through perceived enjoyment. Overall, these results highlight the essential role of emotional experience in driving impulsive purchasing behavior on e-commerce platforms.

Budaya Organisasi Sebagai Moderator Pada Pengaruh Kepemimpinan dan Lingkungan Kerja terhadap Kinerja Tenaga Kefarmasian RS Immanuel

Raharjo Prihartono — 2025-09-15

This quantitative study aims to analyze the influence of leadership, work environment, and organizational culture on the performance of pharmaceutical personnel, as well as to examine the role of organizational culture as a moderator in the relationship between leadership and work environment with performance. The research was conducted using a total sampling method involving 89 pharmaceutical personnel at the Pharmacy Installation of Immanuel Hospital Bandung. Data were collected through questionnaires and analyzed using SmartPLS 4.0. The results indicate that organizational culture and work environment have a positive and significant effect on the performance of pharmaceutical personnel, with organizational culture being the dominant factor. Conversely, leadership does not have a positive and significant effect on performance. This aligns with the pre-survey findings, which revealed weaknesses in leadership regarding employee control and complaint handling. Additionally, the performance of pharmaceutical personnel is highly influenced by strict standard operating procedures (SOPs) and regulations, making the role of leadership relatively smaller compared to other factors such as organizational culture and work environment. Organizational culture was not proven to moderate the influence of leadership or work environment on performance. This may be because the organizational culture at Immanuel Hospital is already very strong, so its moderating effect is no longer felt. This is also evident in the role of organizational culture as an independent factor that directly affects performance, rather than as a moderator that strengthens or weakens the influence of leadership and work environment. These findings emphasize the importance of strengthening organizational culture and improving the work environment as the main strategies to enhance the performance of pharmaceutical personnel in the hospital.

Electronic Word of Mouth sebagai Determinan Niat Beli Produk Skincare: Studi Kasus pada Generasi Z di Era Digital

Melati Putri Nameto — 2025-09-15

This study aims to analyze the effect of Electronic Word of Mouth (E-WOM) on E-Purchase Intention with E-Consumer Trust as a mediating variable among Generation Z consumers of Skintific skincare products. Employing a quantitative approach with Partial Least Squares Structural Equation Modeling (PLS-SEM), data were collected through questionnaires distributed to respondents actively engaged in online shopping. The research reveal that E-WOM has a positive and significant effect on both E-Purchase Intention and E-Consumer Trust. However, E-Consumer Trust does not significantly influence E-Purchase Intention, nor does it mediate the relationship between E-WOM and E-Purchase Intention. These results highlight the crucial role of E-WOM in directly shaping digital consumers’ purchasing behavior, while consumer trust serves more as a long-term foundational factor rather than an immediate driver of purchase intent. This research contributes theoretically to the digital marketing literature and offers practical implications for experience-based promotional strategies.

Sosialisasi Pajak sebagai Penguat Kepatuhan Wajib Pajak di Tanjung Pinang

Haryadi Teddy — 2025-09-15

This study explores the factors influencing tax compliance among Micro, Small, and Medium Enterprises in Tanjungpinang, specifically focusing on financial conditions, tax sanctions, and the role of tax socialization. The research aims to understand how these factors affect MSMEs' compliance with tax regulations. A survey was conducted with MSME owners in Tanjungpinang using a questionnaire to gather data on their financial conditions, knowledge of tax obligations, and perceptions of tax sanctions. The results indicate that financial conditions do not have a significant impact on tax compliance. However, tax sanctions are found to significantly encourage compliance, highlighting their role as a motivating factor for MSMEs to fulfill their tax obligations. Furthermore, the study reveals that tax socialization moderates the relationship between financial conditions and tax compliance, as well as between tax sanctions and compliance. Effective tax socialization strengthens the impact of both financial conditions and sanctions on compliance. The findings suggest that improving tax education and communication can play a crucial role in increasing tax compliance in the MSME sector, even in the face of financial challenges. This research provides valuable insights for policymakers to design more effective tax policies targeting MSMEs.

Analisis Partisipasi Angkatan Kerja Perempuan di Indonesia

Rahmawati Koto — 2025-09-20

This study analyzes the influence of education level, training, place of residence, and work experience on female labor force participation. The objective of this research is to determine the effect of education level, training, place of residence, and work experience on female labor force participation and to identify the most dominant factor influencing female labor force participation in Indonesia. The sample used in this study consists of 393,359 individuals, representing female labor force participants in 2021. The research method employed is logistic regression. The results show that education level, training, and work experience have a positive and significant effect on female labor force participation, while place of residence has a negative and significant effect. The most dominant factor is education.

Analisis Kepuasan Pengguna Aplikasi ANBK Menggunakan Metode EUCS

Maulana Abdul Rahman — 2025-09-20

Computer-Based National Assessment, also known as ANBK, is a national education evaluation program that was launched as a replacement for the National Exam (UN) in Indonesia. ANBK is used to comprehensively capture the process and quality of learning outcomes from primary and secondary school levels. However, its implementation requires adequate technological infrastructure and a reliable application system to ensure the smooth implementation of the exam in various regions. Thus, it is important to ensure that the ANBK application system is easy to use, efficient, effective and satisfying for all users, including students, teachers and school administrators. The achievement of this research is to investigate the level of user satisfaction and obtain significant variables that have an impact on user satisfaction of the ANBK Application. This research method applies End User Computing Satisfaction (EUCS) in a quantitative way and dissemination of questionnaires to obtain information from the object of research. The population in this research is ANBK users. The population was 50 respondents using saturated sampling technique and questionnaire dissemination was carried out online. The data collected was processed with the Microsoft Excel LTSC program and PLS-SEM operating variable tool. As a result, there are 5 paths tested, H0 is rejected for two variables and H0 is accepted for three variables. There are two variables that have a significant effect on ANBK application user satisfaction, namely: accuracy and timeliness.

Poverty and Inequality in Thailand during the COVID-19 Pandemic 2020–2021

Wilasinee Rakmumas — 2025-09-20

Thailand is one of the countries that has faced chronic problems of poverty and inequality for a long time. But under the COVID-19 situation, even though Thailand is recognised as having one of the world's best systems for managing problems under the COVID-19 situation, it is still affected by COVID-19. This causes poverty and inequality in Thailand to become even more severe. According to the results of the survey, households with incomes below the standard have increased dramatically. Because there are expenses in terms of health, some households will need to spend more on health and must save some money for the next day. But under the COVID-19 situation, solving the problems of poverty and increasing inequality, the Thai government, under the leadership of Prime Minister Prayut Chan-o-cha, has borrowed money to alleviate poverty and inequality in Thai society and improve the situation. But because there are many waves of COVID-19, it makes dealing with it difficult. As a result, poverty in society at that time had a slow recovery, and due to other social factors, the poor group lacked opportunities and basic social rights.

Pengaruh Segmentasi Pasar, Desain Kemasan dan Strategi Iklan terhadap Minat Beli Konsumen

Ahmad Suhail Aslam — 2025-09-21

This study aims to analyze the influence of market segmentation, packaging design, and advertising strategies on consumers’ purchase intention of Joy Tea Green, a new product by PT Sinar Sosro Jakarta. The research background highlights the growing competition in the ready-to-drink tea industry, which demands appropriate marketing strategies. This study uses a quantitative approach with a survey method and multiple linear regression analysis. The data was collected from 96 purposively selected consumers who had known or seen the Joy Tea Green product. The findings show that market segmentation, packaging design, and advertising strategies positively and significantly affect purchase intention both simultaneously and partially. These results offer practical contributions for PT Sinar Sosro in formulating targeted and efficient marketing strategies and provide insights for other industries to understand consumer behavior in launching new products.

Determinasi Pertumbuhan Ekonomi Daerah: Studi Empiris Kabupaten/Kota di Provinsi Riau

Nofia Angraini — 2025-09-29

This study aims to analyze the effect of poverty, the Human Development Index, and unemployment on economic growth in the districts and cities of Riau Province over the period 2015–2024. The research employs a quantitative method using multiple linear regression with panel data covering 12 districts/cities in the province. The data analyzed include key macroeconomic indicators, namely the poverty rate, HDI, and open unemployment rate. The results show that poverty and HDI have a positive and significant effect on economic growth. In contrast, the unemployment rate has a negative and significant effect on regional economic growth. Simultaneously, these three independent variables explain 34.6% of the variation in regional economic growth, while the remaining portion is influenced by other factors not included in the model. These findings offer important implications for regional development policy. The positive relationship between poverty and economic growth indicates signs of unequal distribution of development outcomes, suggesting that economic growth has not been fully enjoyed by all segments of society. Therefore, local governments are encouraged to prioritize development policies that are more inclusive and socially equitable. It is recommended that investment be strengthened in the education, health, and employment sectors, along with the development of local potentials that can absorb labor and sustainably reduce poverty.

Pengaruh Pelatihan, Pengembangan Karir, dan Motivasi Kerja terhadap Kinerja Karyawan di Perusahaan Outsourcing PT.XYZ

Desy Ermawati Situmorang — 2025-09-29

This study aims to examine the influence of training, career development, and work motivation on employee performance at the outsourcing company PT. XYZ. The research adopts a quantitative approach. The analytical method used involves outer model and inner model testing. The analysis was conducted using the SEM-PLS technique with the aid of the SmartPLS 4 software. A total of 60 respondents participated in this study, all of whom are employees of the outsourcing company PT. XYZ. Based on the results of the analysis, the findings indicate that training has a positive but not significant effect on employee performance, career development has a negative and not significant effect on performance, and work motivation has a positive and significant effect on employee performance. The implication of these findings suggests that the company needs to provide relevant training programs tailored to employee needs on a regular basis, evaluate the effectiveness of career development programs by offering opportunities for contract employees to improve their employment status, and develop strategies to enhance employee motivation in order to improve overall performance.

The Effectiveness of Social Media Use Shapes the Satisfaction in Digital Business

Nur Bayti — 2025-09-30

The objective of this study is to investigate the effectiveness of social media influence the satisfaction to assess the extent to which students at the Faculty of Economics and Maritime Business, Raja Ali Haji Maritime University (FEBM UMRAH), in running a digital business. The rapid digital transformation and development of social media have created new entrepreneurial opportunities for students. The success of a digital business does not only depend on how often social media is used, but also on how effectively it is utilized. This study adopts a quantitative approach. Data were collected through a survey involving 88 active FEBM UMRAH students who have a digital business. The data were analyzed using multiple linear regression with the SPSS version 26 software. The results show that both the use and effectiveness of social media significantly and positively influence students' satisfaction in digital business. This influence was proven to be strong when tested both partially and simultaneously. These findings have important implications. For educational institutions, it is recommended to enhance digital marketing training programs. For students, the results of this study can serve as a guide to optimize their use of social media for the advancement of their digital businesses.

Prediksi Penjualan Brand di HGVR Store Menggunakan Algoritma C4.5 dan Naïve Bayes

Candra Naya — 2025-09-13

HGVR Brand is a creative industry engaged in the production and distribution of ready-to-wear clothing established in 2015, which has a reseller network in several major cities in Java. This study aims to analyze the prediction of HGVR Store product sales levels using data mining methods, specifically the C4.5 and Naïve Bayes algorithms, so that it can assist the company in determining marketing strategies and inventory management. The data used in this study consists of 500 sales data collected in June 2019 through observation, interviews, and internal company documentation. The input variables used include the number of orders (PO), quantity, price, and sales status, while the target variable is the classification of sales into "high" and "low" categories. The analysis process is carried out through the stages of data cleaning, transformation, and validation using the split validation technique (70% training data and 30% testing data). The C4.5 algorithm is used to build a decision tree model, while the Naïve Bayes algorithm is used to calculate the classification probability. The test results show that the C4.5 algorithm has a 100% accuracy rate with an excellent classification category based on the ROC curve (AUC = 1.00). Meanwhile, the Naïve Bayes algorithm also produced good classification results, although its accuracy was lower than that of C4.5. The conclusion of this study is that the C4.5 algorithm is more optimal than Naïve Bayes in predicting sales levels at the HGVR Store. These findings are expected to inform decision-making for the HGVR Brand in formulating business strategies.

Pengaruh Penerapan Teknologi Informasi dan Audit Internal terhadap Efektivitas Pengendalian Internal Persediaan Pada PT Sejahtera Berkat Mandiri

Marni Hutasoit — 2025-09-30

This study is motivated by the ineffective internal control of inventory at PT Sejahtera Berkat Mandiri, which is attributed to the use of relatively basic technology and the suboptimal performance of internal auditors. This study aims to analyze the influence of information technology implementation and internal audit on the effectiveness of inventory internal control at PT Sejahtera Berkat Mandiri. The research is grounded in issues faced by the company, namely discrepancies between physical stock and system records, limited integration of information technology, and insufficient and non-comprehensive internal audit practices. A quantitative research method with a causal approach was employed. The study sample consisted of 75 respondents selected using total sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression tests. The results show that the implementation of information technology significantly affects the effectiveness of inventory internal control, with a significance value of 0.000 and a regression coefficient of 0.827. Internal audit also has a significant influence on the effectiveness of inventory internal control, with a significance value of 0.000 and a regression coefficient of 0.461. Furthermore, the simultaneous implementation of information technology and internal audit significantly influences the effectiveness of inventory internal control, with a significance value of 0.000.

Development of an Integrated Web-Based Quality Control Dashboard for Automated Sorting Data Monitoring

Yudies Yusmadi — 2025-09-30

This study supports the development of a web-based Quality Control (QC) dashboard designed to improve the monitoring of product sorting data in manufacturing process. The impetus comes from the fact that traditional methods of capturing data by hand are very likely to be incorrect, slow, and cause problems with managing data. Currently, sorting results are still written down on physical log sheets which often leads to delays in reporting, puts records at risk of being lost or destroyed, and makes it harder to analyze data in real time. The study uses the Agile Development method to fix these problems, with a focus on iterative design, getting input from stakeholders, and making improvements all the time. The proposed dashboard will include several basic features, such as the ability to enter sorting results digitally, interactive data visualization in both graphical and tabular formats, automatic quality control report generation, and user management through role-based access control. These features are expected to turn data into useful information, which will allow the QC team to quickly make decisions based on evidence that enhance product quality. Web programming utilizes modern web technologies such as Laravel framework for backend processing, JavaScript, HTML, CSS, and Bootstrap to make responsive the user interface. Utilization of open-source technologies is meant to ensure that the system may grow and be maintained while keeping installation costs low.

The Role of Financial Accounting in Measuring the Impact of ESG Disclosure on Firm Value

Buyung Cahya Perdana — 2025-09-30

This study examines the mediating role of financial accounting in the relationship between ESG disclosure and firm value. The sample consists of 82 firm-year observations from non-financial companies listed on the Indonesia Stock Exchange (IDX) between 2018 and 2023. Firm value is measured using Tobin’s Q, Price-to-Book Value, and Market-to-Book Ratio. ESG disclosure is assessed using Bloomberg/Refinitiv ESG scores and Global Reporting Initiative (GRI)-based content analysis. Financial accounting is proxied by earnings quality, value relevance, timeliness, and conservatism. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS software. The results show that ESG disclosure has a significant positive effect on both financial accounting and firm value. Financial accounting also has a significant positive effect on firm value and mediates the ESG–firm value relationship. The findings confirm that ESG disclosure contributes to firm valuation when accompanied by credible financial accounting practices. This study contributes to the sustainable finance literature by identifying the role of financial accounting as a mediator and provides practical insights for managers and regulators to strengthen integrated reporting practices.

Penerapan Data Mining dengan Algoritma C4.5 dan K-nearest Neighbor untuk Prediksi Penjualan Bahan Bangunan Terlaris

Nurhadi Surojudin — 2025-09-30

The main problem faced by PT. Surya Kapuas Perkasa is the difficulty in accurately determining the types of building materials with the highest sales levels. Currently, stock determination still relies on manual estimates based on previous sales trends, which are prone to errors and inaccuracies. As a result, the company often faces the risk of overstocking products that are less in demand, or understocking products that are actually in high demand. This condition can impact the sales process, increase storage costs, and reduce customer satisfaction. To overcome this problem, a method is needed that can predict the sales of the best-selling building materials more objectively and based on historical data. This prediction will utilize sales data from the past three years by applying data mining classification techniques using the C4.5 algorithm and K-Nearest Neighbor (K-NN) through the RapidMiner application. With this approach, the company can accurately identify the types of building materials that are most in demand in the market, allowing for more precise and efficient stock management. Based on the research results, four types of building materials were found to be the best-selling out of a total of 16 types analyzed: Light Steel, Brick, Iron, and Cement, with a prediction accuracy rate of 87.16%.

Pengimplementasian Metode Simple Multi Attribute Rating Technique pada Sistem Pendukung Keputusan: Literatur Review

Hafid Dwi Adha — 2025-09-30

The rapid development of technology today paves the way for the birth of various scientific inventions. Technology can assist decision-makers in determining a decision to be reached. One technology that can be utilized is a decision support system. Decision support systems can help reduce uncertainty and make the decision-making process more efficient. The Simple Multi-Attribute Rating Technique method is one of them, a method that can be applied to decision support systems. This study aims to be a literature review that can help researchers apply the Simple Multi-Attribute Rating Technique method in further research. This study presents 10 articles from national and international accredited journals that use the Simple Multi-Attribute Rating Technique method in their research. The Simple Multi-Attribute Rating Technique method can be used in various case studies, evaluation of student final assignment guidance, identification of employee performance, for selecting the best employees, determining sanctions, and selecting the best cafes in an area.

Model Prediksi Ketercapaian Learning Outcome Based Education Mahasiswa di Program Studi Teknik Informatika Menggunakan Algoritma Machine Learning

Muhtajuddin Danny — 2025-09-30

The Informatics Engineering Undergraduate Program, Faculty of Engineering, Pelita Bangsa University, implements Outcome Based Education (OBE) by emphasizing the achievement of student Learning Outcomes (LO) as an indicator of the quality of learning in higher education. LO achievement measurement has been mostly done manually through academic assessments, so it is less than optimal in predicting student performance comprehensively. This study aims to build a prediction model for student Learning Outcomes achievement using machine learning algorithms. Research data were obtained from academic results, attendance, lecture activities, and student skill indicators. The prediction model was developed by comparing the Support Vector Machine (SVM), Random Forest, Decision Tree, and Artificial Neural Network (ANN) algorithms, with performance evaluation using accuracy, precision, recall, and F1-score metrics. The results showed that the Random Forest algorithm provided the best performance with more stable accuracy compared to other algorithms. Furthermore, the distribution of Program Learning Outcomes (PLO) in the curriculum shows: PLO 1 (57 courses), PLO 2 (10 courses), PLO 3 (3 courses), PLO 4 (27 courses), PLO 5 (8 courses), PLO 6 (20 courses), PLO 7 (33 courses), PLO 8 (10 courses), PLO 9 (54 courses), and PLO 10 (57 courses). Based on student scores in 57 courses, the distribution of assessment categories is as follows: Very Good 38.1%, Good 46.3%, Fair 8.4%, and Fail 7.2%. Thus, the PLO achievement of the Informatics Engineering Undergraduate Study Program reached 84.4% in the Good and Very Good categories. This finding provides a significant contribution to efforts to monitor and plan strategies for improving the quality of OBE-based learning adaptively and data-driven.

Pengaruh Pelatihan, Motivasi dan Disiplin terhadap Kinerja Pegawai dengan Kepuasan Kerja Sebagai Variabel Intervening

Anggun Anantha — 2025-09-30

The main problem in the research is that in 2024 the performance of BPBD Tanah Datar Regency employees will decrease from the previous year. The motivation given to Tanah Datar Regency BPBD employees has not been maximized so that interest in improving performance is difficult to achieve. The role of job satisfaction as a mediating factor in the relationship between training, motivation and work discipline on employee performance has not been analyzed in depth, so its impact on improving performance has not been properly measured. The aim of the research is to explain the influence of training, motivation and discipline on employee performance with job satisfaction as an intervening variable at BPBD Tanah Datar. The type of research used was quantitative research with a field approach with a sample size of 36 employees at BPBD Tanah Datar Regency. The data analysis technique used in this study was path analysis. The results showed that training had a significant effect on employee performance, motivation had no significant effect on employee performance, discipline had a significant effect on employee performance, training had a significant effect on job satisfaction, motivation had a significant effect on job satisfaction, and discipline had a significant effect on job satisfaction. Job satisfaction mediated the effect of training on employee performance at the Tanah Datar Regency Regional Disaster Management Agency (BPBD), while job satisfaction did not mediate the effect of motivation on employee performance at the Tanah Datar Regency Regional Disaster Management Agency (BPBD), and job satisfaction mediated the effect of discipline on employee performance at the Tanah Datar Regency Regional Disaster Management Agency (BPBD).

Analisis Sentimen Ulasan Aplikasi Jamsostek dengan SVM, Random Forest, dan Logistic Regression

Sufajar Butsianto — 2025-09-30

The digitalization of public services has encouraged the development of the Jamsostek Mobile (JMO) application by BPJS Ketenagakerjaan. This application is expected to provide convenience in accessing information, JHT claims, and other services. However, user reviews on the Google Play Store show diverse perceptions, ranging from satisfaction to technical complaints. This study aims to conduct sentiment analysis on user reviews of the JMO application by classifying opinions into positive, negative, and neutral sentiments. Data were collected through crawling from the Google Play Store and processed using text preprocessing stages, including data cleaning, case folding, stopword removal, tokenization, stemming, and Term Frequency–Inverse Document Frequency (TF-IDF) weighting. The classification process was then carried out using three machine learning algorithms, namely Support Vector Machine (SVM), Random Forest, and Logistic Regression. The results indicate that negative sentiment dominates with 46%, followed by positive sentiment at 40% and neutral at 14%. Most complaints are related to login difficulties, application errors, and technical bugs in claim features. In terms of algorithm performance, SVM with a linear kernel achieved the highest accuracy of 87.5% and an F1-score of 0.87, outperforming Random Forest (85.3%) and Logistic Regression (82.7%). Academically, this study reinforces the effectiveness of SVM in sentiment analysis using TF-IDF, while practically providing recommendations for BPJS Ketenagakerjaan to improve system stability, login speed, and reduce application bugs to enhance user satisfaction.

Pengaruh Promosi Live Streaming Tiktok dan Harga terhadap Minat Beli Pada Skincare Skintific

Hayyu Puri Azalia — 2025-09-30

This research aims to explore the practice of implementing social media strategies by companies, especially in the context of product promotion through social media platforms such as live streaming and providing discounts. The main focus of the research is on efforts to increase customer buying interest, especially on the TikTok platform, using Skintific products as a case study. The method used is a quantitative approach by distributing questionnaires to 250 respondents. The research results show that there is a significant relationship between the use of live streaming, giving discounts, and customer purchasing interest. These findings highlight the importance of an integrated social media strategy in increasing customer engagement and supporting business growth. The main conclusion of this research is that the use of social media strategies such as live streaming and promotional offers can positively influence customer purchasing interest on the TikTok platform, providing valuable insights for companies in designing effective marketing strategies in today's digital era.

Perbandingan Metode Klasifikasi dalam Memprediksi Penyakit Ginjal Kronis

Ermanto — 2025-09-30

Chronic Kidney Disease (CKD) is a global health issue with an increasing prevalence that poses a significant economic burden on healthcare systems. Early detection of CKD is crucial to provide proper treatment before the disease progresses to end-stage renal failure. With technological advancements, machine learning methods have been widely utilized to support medical diagnosis with greater speed and accuracy. This study aims to compare the performance of two popular classification algorithms, Decision Tree C4.5 and Naïve Bayes, in predicting CKD using a public dataset from the UCI Machine Learning Repository consisting of 400 patient records with 24 clinical attributes. The research process involved systematic preprocessing steps, including handling missing values, transforming categorical data into numerical form, and selecting relevant attributes. Model evaluation was conducted using 10-Fold Cross Validation with performance metrics such as accuracy, precision, recall, Area Under the Curve (AUC), and statistical T-Test. The results show that Decision Tree C4.5 achieved an accuracy of 93.00%, precision of 84.27%, recall of 100%, and an AUC of 0.944, while Naïve Bayes obtained an accuracy of 93.50%, precision of 85.23%, recall of 100%, and an AUC of 0.948. Although the performance differences between both algorithms are relatively small and statistically insignificant, Naïve Bayes demonstrated slightly better results in terms of accuracy and AUC, while Decision Tree C4.5 offers advantages in interpretability through its classification rules. In conclusion, both algorithms are effective for early CKD diagnosis, and the choice may depend on practical needs, whether emphasizing interpretability or computational efficiency. This study contributes to the development of more accurate and efficient clinical decision support systems for improving healthcare services in CKD management.

Kepemimpinan Etis dan Dukungan Organisasi terhadap Perilaku Kewargaan Organisasional Mahasiswa Anggota UKM di Tanjungpinang

Lastri Anggi Fani — 2025-09-30

This study aims to analyze the influence of ethical leadership and perceived organizational support on organizational citizenship behavior (OCB) among students actively involved in Student Activity Units (UKM) in Tanjungpinang. The phenomenon of low voluntary participation among students in organizational activities highlights the need to examine factors that may enhance such extra-role behaviors. A quantitative approach with a survey design was employed, and data were collected through questionnaires distributed to 120 active UKM students. The data were analyzed using multiple linear regression. The findings indicate that ethical leadership does not have a significant effect on students’ OCB. In contrast, perceived organizational support was found to have a positive and significant effect on OCB. Furthermore, when tested simultaneously, ethical leadership and perceived organizational support significantly influence OCB, with 98 percent of the variance in students’ behavior explained by these two variables, while the remaining 2 percent is explained by other factors outside the research model. These results emphasize that perceived organizational support plays a dominant role in shaping students’ OCB, while ethical leadership still serves as a complementary factor that strengthens the overall model.

Analisis Bibliometrik Literasi Keuangan dan Bela Negara dalam Penggunaan Paylater

Brian Bayu Ramadhan — 2025-09-30

This research aims to map the problems of Financial Literacy and Defence of State in the use of Paylater. This research aims to investigate current issues related to the topic using 997 articles from the Google Scholar database spanning the years 2018 to 2023. The study utilizes bibliometric methods with VOSviewer software version 1.6.20 to visualize the research analysis. The analysis includes four metrics: citation analysis, co-citation analysis, bibliographic coupling, and keyword co-occurrence. This mapping analysis reinforces the concept of state-run accounting at the individual level with the presence of the phenomenon of ease of transaction using the paylater model. The results of the analysis showed that there are seven research clusters related to the keyword Financial Literacy and the Defence of the State. The seven cluster are religiousness, martial education, empowerment of the village economy, the role of community institutions, the financial challenges of students in urban areas, the performance of sharia banking and high school education in Malang city.

Design Kualitas Electronic Word of Mouth terhadap Kinerja Pemasaran Melalui Brand Image

Maria Jenia Selvi — 2025-09-30

The ease of access to capital for MSMEs has led to their continued growth. It is known that food and beverage businesses in Pontianak are very diverse, and entrepreneurs can strive to build a positive image, for example by developing the appeal of their products, starting from unique packaging, guaranteed product quality, and marketing methods, both digitally and non-digitally. A good image plays an important role and can encourage existing customers to provide positive reviews. A strategy that entrepreneurs can implement in marketing is to utilize electronic word of mouth, with this information about products conveyed through a good brand image by customers will ultimately increase sales and profits. The study used a quantitative method and a causal approach, namely examining the cause-and-effect relationship between the variables EWOM (x), brand image (z) and marketing performance (y). Data were collected through a questionnaire based on a numeric rating scale, namely a value of 1 to 10. The research population was MSMEs in the food and beverage sector in Pontianak. The sample determined was 147 respondents with a purposive sampling technique, and the data were analyzed using analysis of moment structures (AMOS). The results of the study indicate that electronic word of mouth (EWOM) influences brand image, marketing performance, brand image, and marketing performance through brand image.

Managerial Competence, GHRM dan Green Accounting terhadap Keberlanjutan Ekowisata

Mohd Rhana Satria — 2025-09-30

This study aims to analyze the effect of managerial competence, green human resource management (GHRM), and green accounting on ecotourism sustainability in Community-Based Tourism Groups (Pokdarwis) in the coastal tourism areas of Bintan. The research employed a quantitative approach with a survey method to several Pokdarwis in Bintan. Data were analyzed through validity and reliability tests, as well as multiple linear regression analysis. The findings reveal that managerial competence and green accounting particularly in recording and managing conservation costs have a significant positive effect on ecotourism sustainability, while GHRM shows a significant negative effect. Simultaneously, the three variables contribute 93.5% to ecotourism sustainability. These results highlight the importance of strengthening managerial competence and optimizing the recording of conservation costs through green accounting, as well as evaluating GHRM practices to make them more effective in supporting ecotourism sustainability.

Pengaruh Opini Audit Tahun Sebelumnya dan Solvabilitas terhadap Opini Audit Going Concern pada Perusahaan Manufaktur yang Terdaftar di Bursa Efek Indonesia

Gina Septiana — 2025-09-30

Going concern is an assumption in accounting that estimates a business entity will continue in the long term and will not be liquidated in the short term. This research aims to analyze the audit opinion going concern through some factors: previous year’s audit opinion and solvability. This research use manufacturing sector companies listed in Indonesia Stock Exchange between 2017 -2023 as the sample. Population of this research is 128 companies. Research sample amounts to 50 companies selected with purpose sampling method, with observation period of 7 years. The method that been used to analysis the correlation between variable are logistic regression method. The results showed that partially, previous year’s audit opinion negatively affecting going-concern audit opinion. While the solvability positive influence on going-concern audit opinion.

Hubungan Brand Awareness dan Customer Value terhadap Purchase Decision Motor Honda oleh Masyarakat Kabupaten Sanggau

Karwinda Meiliana — 2025-09-30

This study aims to develop a conceptual model to examine the influence of brand awareness and customer value on the purchase decision of Honda motorcycles among consumers in Sanggau Regency. The population in this study includes all Honda motorcycle users in the area, although the exact number is unknown. A total of 135 respondents were selected using a strata quota sampling technique with a purposive sampling approach. Data were collected through questionnaires and interviews, then analyzed using multiple linear regression with the assistance of SPSS software. The findings reveal that both brand awareness and customer value have a positive and significant effect on purchase decisions, both individually and simultaneously. The resulting regression model is Y = 0.313X1 + 0.535X2, indicating that these two variables jointly explain a substantial portion of consumer purchasing behavior toward Honda motorcycles in the region. These results highlight that brand strength and perceived product value remain critical components in formulating effective marketing strategies.

The Impact of Hedonic Shopping Motivation, Live Streaming, and Flash Sales on Impulse Buying Behavior: A Study of Shopee E-Commerce Users in Semarang

Istihabil Imamah — 2025-09-30

Hedonic shopping motivation, live streaming e-commerce, and flash sales together can lead to impulsive purchasing. This research focuses on the impacts of hedonic shopping and live stream flash sales on impulse buying on the Shopee e-commerce platform of the millennial population. This is primarily quantitative research, which exploits associative methodology based on primary data. The primary sample includes about 50 respondents, ranging from 18 to 35 years, and currently located in Semarang Regency, Indonesia. The 50 ‘target’ respondents were collected using purposive sampling techniques. The data were collected via online questionnaires based on a 5-Likert scale. Data were analysed using multiple linear regression and SmartPLS 4.1.1.2, from which the final thesis was confirmed. According to the outcomes of the study, the 4 hypotheses were accepted and confirmed. The data shows that the 3 chosen independent variables do, in fact, promote impulse buying on the Shopee platform. Then simultaneously, it was found that the hedonic shopping motivation, live streaming, and flash sale variables had an effect on impulse buying.