Jurnal Informatika Ekonomi Bisnis
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<p><strong>Jurnal Informatika Ekonomi Bisnis</strong> adalah Jurnal Nasional, yang didedikasikan untuk publikasi hasil penelitian yang berkualitas dalam bidang Informatika Ekonomi dan Bisnis, namun tak terbatas secara implisit serta bebas biaya dalam Proses Submisi.</p> <p><strong>Jurnal Informatika Ekonomi Bisnis</strong> menerbitkan artikel secara berkala 4 (empat) kali setahun yaitu pada bulan Maret, Juni, September, dan Desember. Semua publikasi di jurnal ini bersifat terbuka yang memungkinkan artikel tersedia secara bebas online tanpa berlangganan.</p> <p> </p>SAFE-Networken-USJurnal Informatika Ekonomi Bisnis2714-8491Web and Mobile Application Development with QR Code Features for Digital Payments and Donations in Churches
https://infeb.org/index.php/infeb/article/view/1333
<p>The expansion in information technology has created opportunities for religious groups. institutions to enhance the oversight of the administration and distribution of information, this study has the aim of developing an application that uses a web platform. and mobile as a means of information and digitization of administration at the Sumbawa Parish Church of the Redeemer. This application was developed to facilitate the management of church member data, service schedules, sacraments, and various church announcements digitally and integrated. The methods applied include needs assessment, system architecture, execution, testing, and software upkeep. The outcomes of the development demonstrate that this the initiative can improve the efficiency of management tasks and lower the use of physical documents, and make it easier for congregations to get the latest information in real-time. With the presence of this program is designed to make church administration more organized, straightforward, and can improve communication between the church and the congregation.</p>Albertus Agung KusumaWahyu Sri Utami
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2025-12-312025-12-311610.37034/infeb.v8i1.1333Human Capital Quality and Marketing Performance: A Strategic Management Perspective
https://infeb.org/index.php/infeb/article/view/1347
This study examines the influence of human capital quality on marketing performance from a strategic management perspective. In an increasingly competitive business environment, organizations are required to leverage internal strategic resources to achieve superior marketing outcomes. Human capital quality, reflected in employees’ knowledge, skills, experience, and capabilities, is considered a critical intangible asset that supports effective marketing strategy implementation. This research employs a quantitative explanatory approach using a survey method. Data were collected through structured questionnaires distributed to employees and managers involved in marketing and strategic functions within business organizations. The data were analyzed using descriptive statistics and regression analysis to test the proposed relationship between human capital quality and marketing performance. The results indicate that human capital quality has a positive and statistically significant effect on marketing performance, demonstrating that organizations with higher-quality human resources tend to achieve better marketing outcomes, including sales growth, customer acquisition, and market competitiveness. These findings confirm that marketing performance is not only shaped by external market conditions but is also strongly influenced by internal strategic resources. The study concludes that human capital quality plays a crucial role in enhancing marketing performance and should be integrated into organizational strategic and marketing planning. The results provide valuable insights for managers in aligning human resource development with marketing objectives to achieve sustainable competitive advantage.Leni GustinaUllya Rahmi AswinFitrah Sari
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2025-12-312025-12-3171210.37034/infeb.v8i1.1347Analysis of Production Cost Efficiency Strategy to Increase MSME Profits Through Target Costing Model in the Coastal Area of Bintan
https://infeb.org/index.php/infeb/article/view/1334
<p>This study aims to analyze the effect of cost efficiency strategies on profit improvement through the application of the target costing model among micro, small, and medium enterprises (MSMEs) engaged in seafood processing in the coastal region of Bintan Regency. The main challenges faced by coastal MSMEs include high raw material costs, limited cost control mechanisms, and the absence of systematic cost planning aligned with target profit objectives. This research employs a quantitative descriptive approach involving 50 purposively selected respondents. Data were collected through questionnaires, interviews, and field observations, and analyzed using classical assumption tests and path Analysis with the assistance of SPSS software. The results indicate that both cost efficiency strategies and the implementation of target costing have a positive and significant effect on MSME profitability. The target costing model effectively optimizes production cost structures and enhances operational efficiency without compromising product quality. Overall, the findings demonstrate that target-based cost management serves as a strategic instrument for strengthening competitiveness and ensuring the business sustainability of coastal MSMEs.</p>Ronia TambunanPutri YuliandariSiti Arita Novia
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2025-12-312025-12-31131810.37034/infeb.v8i1.1334Circular Economy as a Driver of Regional Development: Empirical Evidence from Waste to Wealth
https://infeb.org/index.php/infeb/article/view/1348
The circular economy has emerged as an alternative development approach that transforms waste into economic value through waste-to-wealth initiatives. This study aims to empirically examine the role of circular economy–based waste-to-wealth practices in driving regional development. Using a quantitative research design, data were collected from regional waste management records and structured surveys involving waste-to-wealth initiatives across multiple regions. The analysis employs descriptive statistics and multiple linear regression to assess the relationship between waste-to-wealth implementation and regional development outcomes, including employment generation and income contribution. The results indicate that waste-to-wealth implementation has a positive and statistically significant effect on regional development, even after controlling for regional characteristics such as population size and baseline economic conditions. Regions with higher waste processing capacity and greater value-added utilization of waste tend to achieve stronger economic performance. These findings demonstrate that waste management, when oriented toward value creation, can function as a productive economic sector rather than solely an environmental activity. The study concludes that integrating circular economy principles into regional development strategies offers practical opportunities to support sustainable and inclusive regional growth. The findings provide empirical support for policymakers and regional stakeholders in designing development policies that align economic objectives with environmental sustainability.Rina SusantiDeni Amelia
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2025-12-312025-12-31192410.37034/infeb.v8i1.1348Comprehensive Bibliometric Study on Cloud Accounting
https://infeb.org/index.php/infeb/article/view/1343
<p>This study aims to conduct a comprehensive bibliometric analysis of cloud accounting research to map its development, identify influential publications, authors, and sources, and uncover key trends and emerging themes. Using data extracted from the Scopus database and analysed through bibliometric tools such as VOSviewer, the study examines publications spanning the period from 2012 to 2025. The results reveal three distinct research phases initial conceptualization, technology integration, and strategic adoption along with critical hotspots including data security, adoption by MSMEs, system interoperability, and regulatory compliance. Furthermore, recent literature highlights the convergence of cloud accounting with emerging technologies such as artificial intelligence and blockchain, signalling new research frontiers. This study sheds new light on the field of cloud accounting, particularly on its evolution and future research opportunities.</p>Renita JanurikaAgus Munandar
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2025-12-312025-12-31253110.37034/infeb.v8i1.1343The Role of Organizational Culture and Work Discipline on the Performance of the Presbyter of the GMIT Syalom Oehani Congregation
https://infeb.org/index.php/infeb/article/view/1345
<p>This study aims to analyze the influence of organizational culture and work discipline on the performance of presbyters in GMIT Syalom Oehani Congregation. The research is grounded in the importance of organizational culture as a guiding framework for values, norms, and service behavior, as well as discipline as a determinant of consistency, responsibility, and work effectiveness. The study employs a causal associative design with a quantitative approach. The population consists of 35 presbyters of the Syalom Oehani Congregation, using a saturated sampling technique. Data were collected through Likert-scale questionnaires and analyzed using multiple regression tests with the assistance of SPSS. The results indicate that organizational culture has a positive and significant effect on presbyter performance, and work discipline also has a positive and significant effect on presbyter performance. The study concludes that the integration of a strong organizational culture and high work discipline serves as a key foundation for enhancing the effectiveness of presbyterial service in the GMIT Syalom Oehani Congregation.</p>Adipapa Yanto HaningMariam Magdalena WaangYudi Setiawan WidjajaJacinta Winarto
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2025-12-312025-12-31323610.37034/infeb.v8i1.1345Analysis of the Influence of Ewom on Purchase Intention Mediated by Brand Image
https://infeb.org/index.php/infeb/article/view/1366
<p>This research was conducted to understand the influence of Ewom on purchasing interest mediated by Brand Image. The more specific aim of this research is to analyze the influence of eWOM on purchase intention mediated by Brand Image (case study of iPhone users in the city of Padang. The research was conducted on 80 samples of iPhone users in the City of Padang as purposive sampling, and the data analysis method used SmartPLS Version 3.0 to test the relationship of influence in the SEM model. The results of the research obtained are that eWOM has a direct effect on buying interest which is mediated by Brand Image, while eWOM has a direct effect on Brand Image and Brand Image has a direct effect on buying interest. Brand Image is a mediation between eWOM and buying interest, thus totally strengthening this influence. The path that states the strongest influence relationship is that eWOM has a positive effect on brand image by 38% and then has a positive effect on buying interest by 29% and the rest is influenced by other indicators.</p>Nike ApriyantiHari SriwijayantiShinta Bella
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2026-01-312026-01-31374110.37034/infeb.v8i1.1366High Performance Work Systems and Adaptive Performance: Evidence from Knowledge Intensive Organizations
https://infeb.org/index.php/infeb/article/view/1349
The increasing dynamism of knowledge-intensive organizations requires employees who are not only proficient in routine tasks but also capable of adapting to continuous change. This study examines the relationship between High Performance Work Systems (HPWS) and adaptive performance within knowledge-intensive organizational contexts. Using a quantitative research design, data were collected through a cross-sectional survey of employees working in organizations characterized by high reliance on knowledge, expertise, and cognitive skills. The study employed Structural Equation Modeling with a variance-based approach to analyze the relationships between the constructs. The measurement model was assessed to ensure reliability and validity, followed by structural model testing to evaluate the proposed relationship. The results indicate that HPWS has a positive and significant effect on adaptive performance, suggesting that integrated human resource practices contribute to employees’ ability to adjust behavior, learn new skills, and respond effectively to changing work demands. These findings highlight the strategic role of human resource systems in shaping adaptive behavior rather than merely supporting routine performance. The study offers practical implications for organizations seeking to enhance adaptability through coordinated HR practices and contributes to the strategic human resource management literature by extending the understanding of HPWS beyond traditional performance outcomes. Limitations and directions for future research are also discussed.Heni Kesumayani
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2025-12-312025-12-31424610.37034/infeb.v8i1.1349Transforming Project Management with Artificial Intelligence: Bibliometric Analysis and Systematic Literature Review
https://infeb.org/index.php/infeb/article/view/1359
Despite the growing importance of project management to ensure organization success, the rate of project failures remains high, which indicates the need to apply modern methods. Latest innovations in Artificial Intelligence (AI) have been used to address challenges in the field. This study aims to conduct Bibliometric Analysis and Systematic Literature Review (SLR) to investigate the implementation of AI in project management, challenges faced, and the impact of the results. The study identifies four major trends where AI is applied within project management: prediction and monitoring, work automation, interaction and collaboration through immersive technologies, and knowledge management enhancement. The study encountered several challenges, including high implementation costs, a lack of senior management commitment, cultural resistance, limited access to real-time data, strategy misalignment, and data privacy concerns, all of which posed barriers to the study. On the other hand, the results show that the use of AI has various impacts, including increased productivity, better decision-making, and higher project success rates. This study covers AI in project management over the past recent five years as a novelty, offers a comprehensive classification of application, challenges and impacts, and fills the research gap left by the previous study. By bringing these insights together, this study contributes to deeper understanding of how AI is transforming project management and provides guidance for future implementations.Fathan MuhammadTeguh RaharjoNi Wayan Trisnawaty
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2026-01-312026-01-31475610.37034/infeb.v8i1.1359Human Resource Practices and Innovative Work Behavior: Examining the Role of Psychological Safety
https://infeb.org/index.php/infeb/article/view/1350
This study examines the relationship between human resource practices and innovative work behavior, with psychological safety as a mediating variable. The research aims to explain how organizational human resource systems influence employees’ innovative behavior through the development of a psychologically safe work environment. A quantitative approach was employed using a survey method. Data were collected from 150 employees working in medium and large organizations across various sectors. The data were analyzed using descriptive statistics, reliability and validity testing, and regression-based mediation analysis. The results indicate that human resource practices have a positive and significant effect on innovative work behavior. Human resource practices also significantly influence psychological safety, which in turn positively affects innovative work behavior. Mediation analysis confirms that psychological safety partially mediates the relationship between human resource practices and innovative work behavior. These findings suggest that innovation at the employee level is driven not only by formal human resource systems but also by employees’ perceptions of interpersonal safety within the organization. The study highlights the importance of integrating supportive human resource practices with efforts to foster a psychologically safe work climate in order to sustain innovative work behavior. The findings contribute to the literature on human resource management and organizational innovation and provide practical implications for managers seeking to enhance employee-driven innovation.Jaenudin AkhmadDamdam DamiyanaUmi Hanik MakmurohNurul Giswi KaromahTitim Nurlia
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2025-12-312025-12-31576110.37034/infeb.v8i1.1350The Influence of Organizational Climate and Motivation on Organizational Commitment of Generation Z in Jemaat GMIT Pniel Batuinan - Klasis Semau
https://infeb.org/index.php/infeb/article/view/1358
This study aims to examine the influence of organizational climate and motivation on organizational commitment among Generation Z members of the GMIT Pniel Batuinan Congregation. Using a quantitative approach, data were collected through questionnaires completed by 39 respondents selected through a saturated sampling technique from the population of Generation Z congregants. The independent variables consist of organizational climate and motivation, while the dependent variable is the level of organizational commitment. Data analysis using multiple linear regression showed that organizational climate had a positive effect, while motivation had no effect on member commitment. The coefficient of determination of 0.768 indicates that approximately 76.8% of the variation in organizational commitment can be explained by these two variables. The results of this study emphasize the importance of implementing a conducive organizational climate and providing appropriate motivation to increase the commitment of Generation Z in the church environment, thereby supporting the sustainability of cadre development programs and congregation growth.Yulius D. Mau WaduYulita Y. LeroJacinta Winarto
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2026-02-052026-02-05626710.37034/infeb.v8i1.1358The Effect of Return on Equity and Inventory Turnover on Firm Value Moderated by Current Ratio: A Study on the Transportation and Logistics Sector in Indonesia
https://infeb.org/index.php/infeb/article/view/1365
This study aims to analyze the effect of Return on Equity (ROE) and Inventory Turnover (ITO) on firm value as measured by Price to Book Value (PBV), as well as to examine the moderating role of the Current Ratio (CR) in companies within the transportation and logistics sector listed on the Indonesia Stock Exchange during the 2020–2024 period. The study employs a quantitative approach using panel data regression on 110 observations obtained through purposive sampling. Secondary data from annual financial statements were analyzed using the Common Effect Model with robust standard errors. The results indicate that ROE does not have a significant effect on PBV, while Inventory Turnover and Current Ratio have a negative and significant effect on PBV. Moderation analysis reveals that the Current Ratio does not moderate the relationship between ROE and PBV but strengthens the effect of Inventory Turnover on PBV. These findings suggest that market responses to financial performance are contextual and influenced by the balance between operational efficiency and corporate liquidity, implying that firm value should not be assessed based on a single financial ratio but through the interaction of multiple financial performance indicators.Puti Indah Balqis ARenita JanurikaRolas Tarida SianturiRilla Gantino
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2026-01-312026-01-31687710.37034/infeb.v8i1.1365The Influence of EDI-Based Organizational Justice on Employee Retention at Hospital X
https://infeb.org/index.php/infeb/article/view/1353
This study aims to examine the effect of organizational justice on employee retention through the application of Equity, Diversity, and Inclusion (EDI) principles at Hospital X in Bandung City. The identified problem is the low retention rate of permanent employees, which has the potential to disrupt the hospital’s operational effectiveness. Organizational justice is analyzed through three main dimensions: distributive, procedural, and interactional justice, within the context of Indonesia’s work culture, which tends to be hierarchical and collectivist. EDI is used as a conceptual framework to assess the contribution of a fair and inclusive work environment to employee loyalty. The study employs a quantitative approach using a survey method. The research population consists of all permanent employees of Hospital X, with a sample of 286 respondents selected using purposive sampling based on Slovin’s formula. The research instrument is an online questionnaire, and the data were analyzed using linear regression. The findings reveal that organizational justice has a positive effect on EDI implementation, and EDI significantly influences employee retention. Furthermore, EDI serves as a mediator in the relationship between organizational justice and retention, highlighting the importance of justice- and inclusivity-based managerial strategies in enhancing workforce sustainability.Anisya Indra SharaAngel Christmas Thania GintingWilson Bangun
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2025-12-312025-12-31788310.37034/infeb.v8i1.1353The Role of Perceived Value as a Mediating Variable in Purchasing Decisions on Shopee E-Commerce: A Study of Gen Z
https://infeb.org/index.php/infeb/article/view/1364
This study aims to analyze the role of perceived value as a mediating variable in the relationship between brand trust and online customer reviews on purchasing decisions in Shopee e-commerce among Generation Z. This study uses a positivist and deductive approach, with a quantitative method through a survey of Generation Z respondents who actively shop on Shopee. The data obtained were analyzed using the Structural Equation Modeling (SEM) method to test the relationship between the research variables, with individual analysis units, minimal research involvement, and a noncontrived research setting. The results showed that Brand Trust and Online Customer Reviews had a positive effect on Perceived Value and Purchasing Decisions, and Perceived Value was proven to mediate the relationship between the independent variables and purchasing decisions. These findings have implications for e-commerce players in improving consumer trust and shopping experience to encourage purchasing decisions.Irfan Adi NugrohoPrasetyo Hartanto
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2026-01-312026-01-31848910.37034/infeb.v8i1.1364Influence of Training, Work Environment and Motivation on Employee Performance at the Cikarang Manufacturing Company
https://infeb.org/index.php/infeb/article/view/1369
This study aims to analyze the effects of training, work environment, and motivation on employee performance at PT X, a manufacturing company located in Cikarang. The study adopts a quantitative approach and employs a non-probability sampling technique using purposive sampling. Data were collected through questionnaire distribution, and the data analysis was conducted using the Partial Least Squares (PLS) method with the assistance of SmartPLS 4 software, which includes the assessment of both the outer model and the inner model to examine the relationships among variables. A total of 146 respondents participated in this study, all of whom were employees of PT X. The results indicate that training has a negative and significant effect on employee performance, the work environment has a negative but insignificant effect on performance, while motivation has a positive and significant effect on employee performance. The most influential factors include compensation, job security, social relationships among employees, and employee recognition and appreciation in enhancing employee performance at PT X. The implications of this study suggest that the company needs to enhance employee motivation through a supportive work environment as well as a fair system of rewards and recognition, as these factors have been proven to positively affect performance. In addition, the company should evaluate and adjust its training programs to ensure they are more effective and relevant to job requirements. The current work environment should also be continuously maintained and improved so that it does not become a barrier to employee performance in the future. This study is important because it is expected to provide positive contributions to the company and assist human resource management in formulating strategies to improve employee performance, enabling the company to remain competitive amid uncertain economic conditions.Desy SitumorangLina Anatan
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2026-02-122026-02-129010010.37034/infeb.v8i1.1369The Impact of Infrastructure on Economic Growth in West Sumatra: A Dynamic Panel Analysis
https://infeb.org/index.php/infeb/article/view/1372
This study investigates the effects of basic infrastructure, educational infrastructure, and the Human Development Index (HDI) on district and municipal economic growth in West Sumatra Province, Indonesia. The analysis encompasses road infrastructure, access to clean water, electricity, telecommunications, and educational participation from primary to senior secondary levels, with HDI serving as a proxy for human capital. Panel data covering 19 districts and municipalities over the period 2015–2024 are employed, obtained from Statistics Indonesia. To control for endogeneity, unobserved heterogeneity, and growth dynamics, the model is estimated using the two-step dynamic panel System Generalized Method of Moments (System GMM). The findings reveal strong growth persistence, indicating that current regional economic performance is significantly shaped by past outcomes. Primary and senior secondary educational infrastructure, together with HDI, exert positive and statistically significant effects on economic growth. Conversely, water infrastructure shows a negative and significant association, while road infrastructure displays a negative but insignificant relationship. Electricity, telecommunications, and junior secondary education infrastructure present positive yet statistically insignificant effects. These results suggest that infrastructure expansion alone is insufficient to stimulate economic growth; its effectiveness critically depends on service quality, utilization efficiency, and complementarities with human capital. This study contributes empirical evidence on heterogeneous infrastructure effects in subnational dynamic panel settings and underscores the importance of integrating infrastructure quality improvements with human capital development to achieve sustainable and inclusive regional growth.Voby Vandeska PutraSri Maryati
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2026-03-022026-03-0210110610.37034/infeb.v8i1.1372The Effect of Profitability, Leverage, and Capital Intensity on Tax Planning Moderated by Firm Size in Real Estate Companies (2022–2024)
https://infeb.org/index.php/infeb/article/view/1375
This study identifies the impact of profitability, leverage, and capital intensity on tax planning, with company size as a moderating variable, focusing on real estate companies listed on the Indonesia Stock Exchange (IDX) for the years 2022 to 2024. This study uses a quantitative method with moderated regression analysis (MRA). The sample consists of 37 companies that meet certain criteria, resulting in 111 panel data observations. The findings show that profitability has a significant positive effect on tax planning, while leverage has a significant negative effect on tax planning, and capital intensity has a significant positive effect on tax planning. Company size does not moderate the relationship between profitability, leverage, and capital intensity on tax planning. The managerial implication of this study is the importance of company management to pay attention to the balance between tax efficiency and tax compliance so as not to trigger legal risks and damage to reputation.Andar FebyansyahMicko Surya Wijaya
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2026-03-022026-03-0210711410.37034/infeb.v8i1.1375Integration of Digital Marketing, Financial Technology, and Green Innovation on the Performance of Surabaya's Culinary MSMEs
https://infeb.org/index.php/infeb/article/view/1379
This study aims to analyze the influence of digital marketing, financial technology (fintech), and green innovation on the performance of Micro, Small, and Medium Enterprises (MSMEs) in the food and beverage (culinary) sector in Sukomanunggal District, Surabaya. This study was motivated by the inconsistency of previous studies, which showed that the three variables had both significant and insignificant effects on MSME performance. In this context, the study offers a new approach by focusing on a region where business actors are relatively more adaptive to digitalization and environmentally friendly innovation. Using a quantitative approach and purposive sampling technique, data were collected from 50 MSMEs that have implemented digital marketing, financial technology (fintech), and green innovation. The results of this study indicate that the simultaneous combination of digital marketing, fintech, and green innovation can drive improved performance among MSMEs, measured through customer growth, revenue, operational efficiency, and market expansion. These findings are expected to provide practical contributions for MSME actors and enrich the academic literature in the field of digital business strategy and sustainability.Zayyan Adyatma SyammakhHujjatullah FazlurrahmanNanang Hoesen Hidroes AbbroriMuhammad Fajar Wahyudi Rahman
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2026-03-312026-03-3111512110.37034/infeb.v8i1.1379Queues, Service Efficiency, and Social Proof: Multi-Site Non-Participant Observation of Mie Gacoan
https://infeb.org/index.php/infeb/article/view/1383
<p>Queues in budget-priced food-service retail commonly arise when customer arrivals exceed service capacity during peak hours. This study examines queuing as a dual phenomenon: an indicator of service-process efficiency and a form of social proof that may shape customers’ decisions to join, remain in, or abandon a queue. Non-participant observations were conducted at three Mie Gacoan branches in North Sulawesi (Manado, Tondano, and Airmadidi) across nine weekend sessions (midday peak 11:00–13:30 WITA; evening peak 18:00–21:30 WITA). Data were compiled from field notes, time logs of estimated waiting times, service-flow mapping using a service blueprint, and anonymized documentation of service artefacts. The findings indicate a multi-stage queue, with bottlenecks shifting across the cashier, preparation, and handover phases. Manado exhibited the highest intensity (maximum queue length: 95 customers; maximum waiting time: 60 minutes) and the greatest number of abandonment events (19), whereas Tondano showed lower levels (62 customers; 42 minutes; 9) and Airmadidi fell in between (78 customers; 50 minutes; 13). Sessions with longer waiting times were associated with higher levels of abandonment; however, persistent queue density during the evening peak suggests that the queue did not subside to low levels over the observation period despite rising time costs. Overall, the results provide descriptive evidence consistent with P1–P3 concerning multi-stage queue dynamics, the influence of service-design variation on where congestion accumulates, and the trade-off between time costs and the social-proof value of queuing in customers’ decisions.</p>Rooswita LoingAldo Franco KarindaReimond KowaasHarke Revo Leonard Polii
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2026-03-312026-03-3112213110.37034/infeb.v8i1.1383Determination to Improve the Quality of Human Resources in Public Elementary Schools through Free Nutritious Meal Programs, Talent Management, and Learning Environment
https://infeb.org/index.php/infeb/article/view/1386
This study aims to analyze the determination to improve the quality of human resources in State Elementary Schools through the Free Nutritious Meal Program, talent management, and the quality of the learning environment. The study uses a quantitative approach with the Structural Equation Modeling–Partial Least Square (SEM-PLS) method. The research data was obtained through the distribution of questionnaires to teachers of State Elementary Schools in South Jakarta as research respondents. The results of the study show that the Free Nutritious Meal Program, talent management, and the quality of the learning environment have a positive and significant effect on the quality of human resources. These findings show that the improvement of the quality of human resources in basic education is not only influenced by academic factors, but also by the fulfillment of students' nutritional needs, systematic management of student potential, and a conducive learning environment. Therefore, the synergy between nutrition fulfillment policies, talent management development, and improving the quality of the learning environment is an important factor in supporting the development of human resources from school age.Muhammad NurAhmad FirmanAsniwati
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2026-03-312026-03-3113213810.37034/infeb.v8i1.1386Internship Quality and Employability: The Mediating Role of Career Entry-Worries
https://infeb.org/index.php/infeb/article/view/1384
The purpose of this study was to determine the influence of perceptions of internship quality on students' perceptions of work ability, with concerns about entering the workforce as a mediating variable in students of the Faculty of Economics and Business, Padang State University. A quantitative causal approach was employed, and stratified proportional sampling was used to obtain a total of 238 participants. A Likert-scale questionnaire was used, and data analysis was performed using SmartPLS 3. The results show that perceived internship quality positively and significantly affects perceived employability and negatively affects career-entry worries. Career-entry worries also negatively and significantly influence perceived employability. Furthermore, it was found that Career Entry Worries mediate the relationship between Perception of Internship Quality and Perception of Employability. These findings highlight the importance of high-quality internship experiences in enhancing employability by reducing psychological concerns during the transition to the workforce.Khairina SalsabillaSyahrizal
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2026-03-312026-03-3113914310.37034/infeb.v8i1.1384The Role of Electrifying Agriculture Marketing in Electricity Sales, Customer Growth, and Power Addition at PLN ULP Lakawan
https://infeb.org/index.php/infeb/article/view/1390
This study aims to analyze the influence of Electrifying Agriculture marketing on electricity sales, customer growth, and power addition at PT PLN (Persero) ULP Lakawan. The Electrifying Agriculture program is a marketing strategy for the productive sector that is directed to increase electricity utilization in the agricultural sector through economic value creation and operational efficiency. This research is based on Marketing Management Theory which emphasizes the importance of value creation and demand management in generating market responses. This study uses a quantitative approach with a survey method through the distribution of questionnaires to customers in the productive sector, especially the agricultural sector. The sampling technique used Stratified Random Sampling with a sample of 100 respondents determined using the Slovin formula. The data obtained was analyzed using the Structural Equation Modeling method based on Partial Least Squares (SEM-PLS). The results of the study show that Electrifying Agriculture marketing has a positive and significant effect on all dependent variables. The influence on electricity sales has a coefficient of 0.819 with a t-statistic value of 13.001 and a p-value of 0.000. The influence on customer growth has a coefficient of 0.730 with a t-statistic value of 8.610 and a p-value of 0.000. Meanwhile, the effect on power addition has a coefficient of 0.802 with a t-statistic value of 10.057 and a p-value of 0.000. The conclusion of this study shows that Electrifying Agriculture marketing plays a strategic role in increasing electricity consumption in the agricultural sector, expanding the customer base, and encouraging an increase in customer power capacity at PLN ULP Lakawan.AsriadiFitriani LatiefAndi Widiawati
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2026-03-312026-03-3114415010.37034/infeb.v8i1.1390Influence of Price and Brand Recognition on Online Fashion Product Purchase Decisions with Trust as a Mediating Variable on the Shopee Platform in Padang City
https://infeb.org/index.php/infeb/article/view/1385
This study aims to analyze the effect of price and brand recognition on online fashion product purchase decisions on the Shopee platform in Padang City with trust as a mediating variable. This research uses a quantitative approach with a causal research design. The sampling technique used purposive sampling with a total sample of 200 respondents who are consumers in Padang City who have purchased fashion products through the Shopee platform. Research data were collected through the distribution of online questionnaires using Google Forms and analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method. The results show that Price does not influence the decision to purchase fashion products online on the Shopee platform in Padang City, brand recognition has a positive and significant effect on purchase decisions, price has a positive and significant effect on trust, brand recognition has a positive and significant effect on trust, trust has a positive and significant effect on purchase decisions, trust is able to mediate the effect of price on purchase decisions, and trust is able to mediate the effect of brand recognition on purchase decisions. These findings indicate that consumer trust is an important factor in encouraging purchase decisions in e-commerce transactions. Strong brand recognition and reasonable price perceptions can increase consumer trust and ultimately encourage purchase decisions.Haris AhmadiYunia Wardi
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2026-03-312026-03-3115115710.37034/infeb.v8i1.1385Contribution of Leadership, Work Discipline, Work Motivation to the Performance of Experts of the Gerindra Faction of the House of Representatives of the Republic of Indonesia
https://infeb.org/index.php/infeb/article/view/1392
This study aims to analyze the contribution of leadership, work discipline, and work motivation to the performance of Gerindra Party Faction Experts within the House of Representatives of the Republic of Indonesia. The performance of experts is an important factor in supporting the implementation of the legislation, supervision, and budgeting functions of the House of Representatives, so effective human resource management is needed to improve the quality of this performance. This study uses a quantitative approach with a survey method. Data collection was conducted by distributing questionnaires to 86 experts from the Gerindra Faction of the House of Representatives of the Republic of Indonesia. The data analysis technique used was multiple linear regression analysis with the help of the Statistical Package for the Social Sciences (SPSS) program. Before the regression analysis was carried out, a validity, reliability, and classical assumption test was carried out. The results of the study show that leadership, work discipline, and work motivation partially or simultaneously contribute positively and significantly to the performance of the Experts of the Gerindra Faction of the House of Representatives. Among the three variables, leadership is the variable that has the most dominant contribution to the performance of experts. The results of this research are expected to be input for faction leaders in improving the performance of experts through strengthening leadership, work discipline, and work motivation.Sulfiani SyarifAhmad FirmanFitriani Latief
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2026-03-312026-03-3115816610.37034/infeb.v8i1.1392Influence of Green Accounting and Environmental Performance on Firm Value with Good Corporate Governance as a Moderating Variable
https://infeb.org/index.php/infeb/article/view/1387
This study aims to examine the effect of green accounting and environmental performance on firm value, as well as the role of good corporate governance as a moderating variable. The study was conducted on energy sector companies listed on the Indonesia Stock Exchange during the period 2020–2024. Secondary data were obtained from companies' annual reports and sustainability reports, then analyzed using Moderated Regression Analysis (MRA) with the help of Eviews 13 2025. The results show that green accounting and environmental performance do not have a significant effect on firm value. However, good corporate governance can moderate the relationship between green accounting and environmental performance on firm value. These findings indicate that the implementation of good corporate governance can strengthen the relationship between environmental management practices and company value, so that companies are expected to be able to integrate sustainability and governance aspects more optimally in increasing company value.Nurul ChotimahIta Nuryana
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2026-03-312026-03-3116717610.37034/infeb.v8i1.1387The Effect of Human Resource Quality, Work Motivation, and Employee Engagement on The Performance of Experts of The House of Representatives of The Republic of Indonesia with The Certainty of Leadership Status as A Moderation Variable
https://infeb.org/index.php/infeb/article/view/1393
This study aims to analyze the influence of human resource quality, motivation, and employee engagement on the performance of Experts of the House of Representatives of the Republic of Indonesia, with the certainty of personnel status as a moderating variable. The research method is a quantitative, employing Structural Equation Modeling (SEM) with Partial Least Squares (PLS) via SmartPLS 4.0. Data was obtained through the distribution of questionnaires to Experts of the House of Representatives of the Republic of Indonesia. The results of the study show that the quality of human resources, motivation, and employee engagement have a positive and significant effect on the performance of the Experts of the House of Representatives of the Republic of Indonesia. In addition, the certainty of employment status has been shown to moderate the relationship between human resource quality, motivation, and employee engagement and performance, thereby strengthening the influence of these three variables. Theoretically, this study strengthens the Job Demands–Resources (JD–R) Theory, by showing that the quality of human resources as personal resources as well as motivation and employee engagement, as part of the motivational process, contribute significantly to performance. In addition, the certainty of employment status acts as a job resource that strengthens the relationship between individual resources and performance, thereby enriching the literature on performance determinants in the public sector. This research emphasizes the importance of improving the quality of human resources, strengthening work motivation, and increasing employee engagement in an effort to improve the performance of the Experts of the House of Representatives of the Republic of Indonesia. On the other hand, the certainty of employment status is a strategic factor that can strengthen the effectiveness of these three variables in producing optimal performance.Rusli RamliAhmad FirmanFitriani Latief
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2026-03-312026-03-3117718410.37034/infeb.v8i1.1393Fomo, Virality, and Saturation: A Netnographic Study of Digital Consumer Behavior towards the Mixue Brand in Indonesia
https://infeb.org/index.php/infeb/article/view/1389
<p>This study aims to analyze digital consumer behavior toward the Mixue brand in Indonesia within the dynamics of Fear of Missing Out (FOMO), virality, and saturation through a netnographic approach. Employing a qualitative design, this research uses netnography to examine digital interaction traces within Mixue's online ecosystem in Indonesia, including posts, comments, memes, conversations, and other forms of symbolic participation on social media. The findings indicate that digital consumer behavior toward Mixue develops along a dynamic trajectory. In the initial phase, FOMO stimulates consumer engagement, as Mixue is positioned as a social experience that must be followed in order not to be left behind in the flow of digital trends. This engagement subsequently evolves into virality, sustained through electronic word of mouth (eWOM), meme production, collective humor, and the symbolic participation of netizens. However, the continuous intensity of exposure and symbolic reproduction does not necessarily strengthen affection toward the brand; instead, it generates saturation that shifts engagement from enthusiasm to critical evaluation. In addition, the negotiation of trust and legitimacy suggests that the relationship between digital consumers and the brand is shaped not only by trend-driven logic but also by the need for validation and a sense of security. These findings confirm that digital consumer behavior toward a viral brand is a relational, symbolic, and constantly evolving cultural process.</p>Sandra J.R KaindeHarke Revo Leonard Polii
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2026-03-312026-03-3118519410.37034/infeb.v8i1.1389The Effectiveness of the Supervisory Function of The House of Representatives of The Republic of Indonesia: The Role of Leadership Style, Program Management, and Inter-Institutional Coordination In The Agricultural Sector
https://infeb.org/index.php/infeb/article/view/1394
<p>This study aims to analyze the influence of leadership style, supervision program management, and inter-agency coordination on the effectiveness of the supervisory function of the House of Representatives of the Republic of Indonesia in the agricultural sector. This study uses a quantitative approach with a survey method through the distribution of questionnaires to 60 respondents of Expert Personnel of Commission IV of the House of Representatives of the Republic of Indonesia. Data were analyzed using multiple linear regression with the help of SPSS. The results of the study show that leadership style, supervision program management, and inter-agency coordination have a positive and significant effect on the effectiveness of the supervisory function, both partially and simultaneously. In addition, leadership style is the most dominant variable in increasing the effectiveness of the supervisory function. This study confirms that the effectiveness of legislative oversight is not only determined by formal authority but also by the internal capacity of institutions, particularly in aspects of leadership, program management, and coordination. Therefore, strengthening these three aspects is important in improving the quality of the supervisory function of the House of Representatives of the Republic of Indonesia in the agricultural sector.</p>HarisAhmad FirmanFitriani Latief
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2026-03-312026-03-3119520210.37034/infeb.v8i1.1394