Model Determinan Kreativitas Digipreneurship di Wilayah Pesisir Untuk Mendukung Blue Economy | Jurnal Informatika Ekonomi Bisnis

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Model Determinan Kreativitas Digipreneurship di Wilayah Pesisir Untuk Mendukung Blue Economy

Lastri Anggi Fani Universitas Maritim Raja Ali Haji Teddy Haryadi Universitas Maritim Raja Ali Haji Siti Arita Novia Universitas Maritim Raja Ali Haji DOI: https://doi.org/10.37034/infeb.v7i4.1330 Keywords: Digipreneurshi, Creativity, Coastal Digital Economy, Blue Economy, Nvivo Analysis Abstract The rapid development of the digital economy has created new opportunities for the growth of digipreneurship in coastal regions. However, the level of creativity among coastal digital entrepreneurs remains highly diverse, particularly in areas where digital literacy, technological access, and socio-cultural dynamics differ significantly from urban centers. This study aims to identify the determinant factors influencing digipreneurship creativity that contribute to the development of a sustainable blue economy in coastal communities. Using a qualitative descriptive approach, data were collected from three active coastal digital entrepreneurs in Tanjungpinang: Nutribites (a healthy food based digipreneur), Sedap Laris (a home based food business), and ADS (Arus Digital Sinergi), a local software house dedicated to empowering digital entrepreneurs through innovative technological solutions. Data were gathered through open-ended interviews and analyzed using NVivo 14, utilizing coding, word frequency, and thematic mapping. The findings reveal four key determinants of creativity in coastal digipreneurship digital literacy and platform mastery, intrinsic motivation and personal value orientation, collaborative leadership and community engagement, and an innovative socio-cultural environment shaped by coastal traditions and digital market demands. NVivo visualizations (Word Cloud and thematic coding) highlight dominant keywords such as digital, content, creativity, coastal, customers, and promotion, indicating the importance of digital innovation and cultural identity in shaping creative business practices. The study concludes that creativity in coastal digipreneurship emerges from the interaction between individual capabilities and community-based digital ecosystems. Strengthening digital skills, enhancing community collaboration, and integrating local cultural elements can significantly improve the sustainability of the coastal blue economy. Downloads Download data is not yet available. References Shafiah, K., & Ashfahani, S. (2022). Publikasi Program Transformasi Digitalisasi UMKM Kemenkop UKM Melalui Instagram. Jurnal Multidisiplin Indonesia, 1(2), 670–683. DOI: https://doi.org/10.58344/jmi.v1i2.61 . Erlany, H. D., Ngatno, N., Prabawani, B., & Dewi, R. S. (2023). 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Anatan, L., & Nur. (2023). Micro, Small, and Medium Enterprises’ Readiness for Digital Transformation in Indonesia. Economies, 11(6). DOI: https://doi.org/10.3390/economies11060156 .	Download Published 2025-12-31 Issue Vol. 7, No. 4 (December 2025) Section Articles How to Cite Fani, L. A., Haryadi, T., & Novia, S. A. (2025). Model Determinan Kreativitas Digipreneurship di Wilayah Pesisir Untuk Mendukung Blue Economy. Jurnal Informatika Ekonomi Bisnis, 7(4), 1086-1091. https://doi.org/10.37034/infeb.v7i4.1330 ACM ACS APA ABNT Chicago Harvard IEEE MLA Turabian Vancouver Download Citation Endnote/Zotero/Mendeley (RIS) BibTeX This work is licensed under a Creative Commons Attribution 4.0 International License.

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