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Home > Articles

Pengaruh Iklan Media Sosial Instagram terhadap Minat Beli Masyarakat Pada E-Commerce

  • Alya Elita Sijoen
    Universitas Kristen Artha Wacana

  • Maasyithah Hutagalung
    Institut Bisnis Nusantara (IBN)

  • Evi Sirait
    Politeknik Maritim Negeri Indonesia

  • Siska Armawati Sufa
    Universitas Dr. Soetomo Surabaya

  • Musran Munizu
    Universitas Hasanuddin


DOI: https://doi.org/10.37034/infeb.v6i1.823
Keywords: Advertising, Instagram Social Media, Purchase Interest, E-Commerce, Purposive Sampling

Abstract

This research aims to examine the influence of advertising and Instagram social media on people's buying interest in e-commerce. Sampling was carried out using purposive sampling technique. This research uses multiple linear regression analysis techniques with SPSS as an analysis tool. Based on the results of data testing carried out, it shows that advertising partially has a significant effect on people's buying interest in e-commerce, Instagram social media has a significant effect on people's buying interest in e-commerce.

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References

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Published
2024-02-08
Issue
Vol. 6, No. 1 (March 2024)
Section
Articles
How to Cite
Sijoen, A. E., Hutagalung, M., Sirait, E., Sufa, S. A., & Munizu, M. (2024). Pengaruh Iklan Media Sosial Instagram terhadap Minat Beli Masyarakat Pada E-Commerce. Jurnal Informatika Ekonomi Bisnis, 6(1), 149-153. https://doi.org/10.37034/infeb.v6i1.823
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