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Analysis of Factors Influencing E-Commerce Adoption in MSMEs in Padang City

F Fitraharizki Universitas Andalas Rita Rahayu Universitas Andalas DOI: https://doi.org/10.37034/infeb.v5i3.648 Keywords: E-Commerce Adoption, Organizational Readiness, Technology, Environment, Innovation Abstract The adoption of e-commerce has become a game-changer for Micro, Small and Medium Enterprises (MSMEs) after the post-pandemic Covid-19 because it has changed consumer behavior and business competition a lot, such as adapting to conditions of environmental characteristics, namely Hygiene, Low-Touch, Less-Crowd, and Low-Mobility. The main objective of this study is to analyze the factors that influence the adoption of e-commerce in MSMEs in Padang City. This study uses the Stage of Model (SoM) research model. The research method uses survey data, primary data types. The sample in this study was 216 from MSME actors in the culinary, fashion, services and hospitality fields in Padang City who had used e-commerce adoption. The data analysis technique used the binomial logistic regression test. Based on data processing, it shows that top management support, company size, employee training and training, Information and Technology (IT) user readiness and relative profits are statistically significant determinants of e-commerce adoption. This study provides direction to MSMEs in Padang City to innovate in business continuity by adopting e-commerce so that their businesses can continue to run amid global economic uncertainty. Downloads Download data is not yet available. References Laming, S. (2020). Tren E-Commerce Pada Era Pandemi COVID-19. Humano: Jurnal Penelitian, 11(2), 55-63. https://doi.org/10.33387/hjp.v11i2.2323 Globerman, S., Roehl, T. W., & Standifird, S. (2001). Globalization and electronic commerce: inferences from retail brokering. Journal of International Business Studies, 32, 749-768. https://doi.org/10.1057/palgrave.jibs.8490993 Sujatha, R., & Karthikeyan, M. S. (2021). 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Journal of Manufacturing Technology Management, 19(5), 627-644. https://doi.org/10.1108/17410380810877294 Li, P., & Xie, W. (2012). A strategic framework for determining e‐commerce adoption. Journal of Technology Management in China, 7(1), 22-35. https://doi.org/10.1108/17468771211207321	DOWNLOAD Published 2023-09-30 Issue Vol. 5, No. 3 (September 2023) Section Articles How to Cite Fitraharizki, F., & Rahayu, R. (2023). Analysis of Factors Influencing E-Commerce Adoption in MSMEs in Padang City. Jurnal Informatika Ekonomi Bisnis, 5(3), 807-813. https://doi.org/10.37034/infeb.v5i3.648 ACM ACS APA ABNT Chicago Harvard IEEE MLA Turabian Vancouver Download Citation Endnote/Zotero/Mendeley (RIS) BibTeX This work is licensed under a Creative Commons Attribution 4.0 International License.

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