Pengaruh Kualitas Produk, Citra Merek dan Harga terhadap Keputusan Pembelian Monitor Aoc 24g2e
Keywords:
Product, Quality, Brand Image, Price, Purchase Decision, Gamer, Admiral Overseas Corporation
AbstractThe increasing demand from gamers for top-notch monitors is fueling rapid growth and intense competition in the monitor industry. According to data released by the International Data Corporation (IDC), Admiral Overseas Corporation AOC has emerged as a global leader in gaming monitor popularity. This achievement can be attributed to AOC's design strategy, which focuses on continuous product development and incorporates feedback from professional gaming enthusiasts. For companies, consumer purchasing decisions play a pivotal role as they contribute to revenue generation and help maintain competitive positions in the market. Several factors influence consumer purchasing decisions, including product quality, brand image, and price. This research aims to examine the characteristics and impact of product quality, brand image, price, and purchase decisions specifically related to the AOC 24G2E Monitor. The research employs a quantitative approach, utilizing descriptive analysis and multiple linear regression analysis as the analytical techniques. Primary data from 100 consumers of the AOC 24G2E Monitor were collected through a questionnaire, employing purposive sampling. The analysis results indicate that product quality, brand image, and price significantly influence the purchase decisions for the AOC 24G2E Monitor, with a coefficient of determination of 89.3%. Downloads
Download data is not yet available.
ReferencesAmin, Mhd., Nasution, A. P., Sambodo, I. M., Hasibuan, M. I., & Ritonga, W. A. (2021). Analisis Pengaruh Pemasaran Media Sosial terhadap Minat Beli Produk Online Dengan Manajemen Hubungan Pelanggan dan Ekuitas Merek Sebagai Variabel Mediasi. Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen), 8(1), 122–137. DOI: https://doi.org/10.36987/ecobi.v8i1.2443 . Putri, W. N., Levyda, L., & Hardiyanto, T. (2021). Pengaruh Harga, Kualitas Produk, Kualitas Pelayanan, dan Promosi terhadap Keputusan Pembelian Produk. Management and Accounting Expose, 4(2). DOI: https://doi.org/10.36441/mae.v4i2.372 . Mukmin, B. (2020). Manajemen Pemasaran Jasa Sekolah Dasar Terpadu. Jurnal Isema : Islamic Educational Management, 5(1), 97–112. DOI: https://doi.org/10.15575/isema.v5i1.6076 . Handoko, B. (2017). Pengaruh Promosi, Harga dan Kualitas Pelayanan terhadap Kepuasan Konsumen Pada Titipan Kilat JNE Medan. Jurnal Ilmiah Manajemen dan Bisnis, 18(1), 61–72. DOI: https://doi.org/10.30596/jimb.v18i1.1098 . Kristin, N. I., & Nugroho, A. P. (2021). Pengaruh Harga, Kualitas Produk dan Citra Merek terhadap Keputusan Pembelian Sepeda Motor Honda Scoopy. EXCELLENT, 8(1), 104–115. DOI: https://doi.org/10.36587/exc.v8i1.912 . Wisnuadhi, B., Setiawan, Munawar, G., Sumitra Danisworo, D., & Assidiki Mauluddi, H. (2020). Peningkatan Pengetahuan Manajemen Koperasi Syariah Pada Pengurus dan Anggota Rintisan Koperasi Syariah Berkah Kabupaten Bandung Barat. Jurnal DIFUSI, 3(2), 39. DOI: https://doi.org/10.35313/difusi.v3i2.1904 . Kristianti, T. R., & Erdiansyah, R. (2020). Pengaruh Electronic Word of Mouth, Tingkat Kepercayaan Konsumen dan Minat Kunjungan Wisata Kuliner Kota Bogor. Prologia, 4(2), 393. DOI: https://doi.org/10.24912/pr.v4i2.6686 . Faritzal, A., & Aryani, W. C. P. (2023). The Influence of Brand Ambassador and Price Discount on Consumer Purchase Intention in E-Commerce Shopee (Case Study on Shopee Users in Bandung City). Ilomata International Journal of Management, 4(1), 118–132. DOI: https://doi.org/10.52728/ijjm.v4i1.672 . Andersen, E. (1985). Total quality control, 3rd edn., Armand V. Feigenbaum, McGraw-Hill, New York, 1983. No. of pages: 852. Price: $39.50. Quality and Reliability Engineering International, 1(3), 214–214. DOI: https://doi.org/10.1002/qre.4680010315 . Bayuandika, M., & Mappanyukki, R. (2021). The Effect of Spiritual Intelligence and Professional Skepticism of Internal Auditors on Detection of Fraud. International Journal of Asian Social Science, 11(1), 22–29. DOI: https://doi.org/10.18488/journal.1.2021.111.22.29 . Lin, S., Chantachon, S., & Laoakka, S. (2014). Quality Control Management of Traditional Jasmine Rice Production and Processing Methods. Asian Culture and History, 7(1). DOI: https://doi.org/10.5539/ach.v7n1p75 . B2042152001, A. C. (2019). Analisis Pengaruh Celebrity Endorser dan Product Quality terhadap Buying Decision Serta Dampaknya Pada Satisfaction (Survei Pada Konsumen Produk Kosmetik Rossa Beauty di Kota Pontianak). Equator Journal of Management and Entrepreneurship (EJME), 8(1). DOI: https://doi.org/10.26418/ejme.v8i1.38283 . Hasmiati, H., Thaief, I., Hasan, M., Dinar, M., & Rahmatullah, R. (2021). The Effect of Brand Image and Price on Product Purchase Decisions at the Sewing House Akkhwat Makassar. Pinisi Business Administration Review, 2(2), 57. DOI: https://doi.org/10.26858/pbar.v2i2.15785 . Yıldırım, Y., Amarat, M., & Akbolat, M. (2022). Effect of relationship marketing on hospital loyalty: the mediating role of patient satisfaction. International Journal of Pharmaceutical and Healthcare Marketing, 16(3), 337–353. DOI: https://doi.org/10.1108/IJPHM-01-2021-0010 . El ashfahany, A., Alam, A., Wulandari, Z., & Adriansyah, I. (2022). Peningkatan Pemahaman Prinsip-Prinsip Syariah Dalam Bisnis Online Digital Marketing. Abdi Psikonomi, 01–09. DOI: https://doi.org/10.23917/psikonomi.v3i1.413 . Sulistiyani, S., Pratama, A., & Setiyanto, S. (2020). Analisis Strategi Pemasaran Dalam Upaya Peningkatan Daya Saing Umkm. Jurnal Pemasaran Kompetitif, 3(2), 31. DOI: https://doi.org/10.32493/jpkpk.v3i2.4029 . Low, G. S., & Lamb, C. W. (2000). The measurement and dimensionality of brand associations. Journal of Product & Brand Management, 9(6), 350–370. DOI: https://doi.org/10.1108/10610420010356966 . Marjuni, Nurwahidah, & Mardhiah. (2022). Tingkat Pelaksanaan Manajemen Perkantoran dan Kinerja Tenaga Administrasi di Mts Madani Kab. Gowa. Idaarah: Jurnal Manajemen Pendidikan, 6(1), 115–122. DOI: https://doi.org/10.24252/idaarah.v6i1.27487 . Ardani, W. (2022). Pengaruh Digital Marketing terhadap Perilaku Konsumen. Jurnal Tadbir Peradaban, 2(1), 40–47. DOI: https://doi.org/10.55182/jtp.v2i1.102 . Sriwidadi, T. (2001). Manajemen Mutu Terpadu. The Winners, 2(2), 107. DOI: https://doi.org/10.21512/tw.v2i2.3817 . Syah, A. B., Prihatini, A. E., & Pinem, R. J. (2022). Pengaruh Brand Image dan Kualitas Produk terhadap Loyalitas Konsumen melalui Kepuasan Konsumen pada Layanan Video Streaming Digital Viu. Jurnal Ilmu Administrasi Bisnis, 11(3), 532–539. DOI: https://doi.org/10.14710/jiab.2022.35418 . Yulianti, I., Hamidah, I., Komaro, M., & Mudzakir, A. (2020). Analisis Kebutuhan: Pembelajaran Berbasis Web Pada Mahasiswa Vokasional. Jurnal Teknologi Informasi dan Pendidikan, 13(1), 1–9. DOI: https://doi.org/10.24036/tip.v13i1.257 . Almaida, A., Nurqamar, I., Setiawan, R., & Yulianingsi, Y. (2020). Celebrity Endorsement, Brand Equity, and Consumer Purchasing Decisions. European Alliance for Innovation n.o. DOI: https://doi.org/10.4108/eai.8-10-2018.2288663 . Simbolon, F. P., Handayani, E. R., & Nugraedy, M. (2020). The Influence of Product Quality, Price Fairness, Brand Image, and Customer Value on Purchase Decision of Toyota Agya Consumers: A Study of Low Cost Green Car. Binus Business Review, 11(3), 187–196. DOI: https://doi.org/10.21512/bbr.v11i3.6420 . Hernikasari, I., Ali, H., & Hadita, H. (2022). Model Citra Merek Melalui Kepuasan Pelanggan Bear Brand: Harga dan Kualitas Produk. Jurnal Ilmu Manajemen Terapan, 3(3), 329–346. DOI: https://doi.org/10.31933/jimt.v3i3.837 . Aulia, S. (2020). Pola Perilaku Konsumen Digital Dalam Memanfaatkan Aplikasi Dompet Digital. Jurnal Komunikasi, 12(2), 311. DOI: https://doi.org/10.24912/jk.v12i2.9829 . Wardhani, I. P., Putri, A. M., & Widayati, S. (2019). Aplikasi Profil Perusahaan Digital Berbasis Web. PETIR, 12(2), 165–171. DOI: https://doi.org/10.33322/petir.v12i2.482 . Firmansyah, M., Masrun, M., & Yudha S, I. D. K. (2021). Esensi Perbedaan Metode Kualitatif dan Kuantitatif. Elastisitas - Jurnal Ekonomi Pembangunan, 3(2), 156–159. DOI: https://doi.org/10.29303/e-jep.v3i2.46 . Fathorrozi, F., & Muhith, Abd. (2021). Peran Kepala Sekolah dalam Pelaksanaan Manajemen Pemasaran Sekolah Dasar di Jember Jawa Timur. JIEMAN: Journal of Islamic Educational Management, 3(2), 203–220. DOI: https://doi.org/10.35719/jieman.v3i2.73 . Lestari, D., Masruchin, & Nur Latifah, F. (2022). Penerapan Strategi Pemasaran Syariah Pada Umkm Franchise Pentol Kabul Dalam Meningkatkan Pendapatan. Jurnal Tabarru’: Islamic Banking and Finance, 5(1), 216–229. DOI: https://doi.org/10.25299/jtb.2022.vol5(1).9243 . Reknati, P. (2020). Pendekatan Sistem Dalam Penelitian Skripsi Taruna STIP. Prosiding Seminar Pelayaran dan Teknologi Terapan, 2(1), 26–39. DOI: https://doi.org/10.36101/pcsa.v2i1.123 . Tripalupi, R. I. (2021). Konsumsi di Masa Pandemi Covid-19 Ditinjau Dari Ekonomi Mikro Islam. AKSY: Jurnal Ilmu Akuntansi dan Bisnis Syariah, 3(1), 29–48. DOI: https://doi.org/10.15575/aksy.v3i1.12134 . |
Published
2023-08-30
Section
Articles
How to Cite
Mega, & Susan, M. (2023). Pengaruh Kualitas Produk, Citra Merek dan Harga terhadap Keputusan Pembelian Monitor Aoc 24g2e. Jurnal Informatika Ekonomi Bisnis, 5(3), 959-967. https://doi.org/10.37034/infeb.v5i3.622
![]() This work is licensed under a Creative Commons Attribution 4.0 International License. |