Pengaruh Perceived Risk, Perceived Reputation, dan Trust Online terhadap Minat Beli Online Konsumen Shopee
|
Keywords:
Perceived Risk, Perceived Reputation, Trust Online, Purchase Intention, Shopee Consumers
AbstractThis study aims to analyze the influence of perceived risk, perceived reputation, and online trust on shopper's online purchase intention. The population in this study is the city of Bandar Lampung as many as 300 respondents. The sampling technique is Purposive Sampling. Data analysis using SEM (Structural Equation Model) with the PLS 3 program. The results of this study indicate that Perceived Risk has a significant positive effect on online trust, perceived reputation has a significant positive effect on online trust, online trust has a significant positive effect on purchase intention, Perceived Risk has a positive effect significant to purchase intention, Perceived reputation has a significant positive effect on purchase intention. Downloads
Download data is not yet available.
ReferencesHidayah, D. W., & Rejeki, A. (2021). Consumer Trust On Buying Interest In Online Shopping: E-Commerce Shopee. Journal Universitas Muhammadiyah Gresik Engineering, Social Science, and Health International Conference (UMGESHIC), 1(2), 617. DOI: https://doi.org/10.30587/umgeshic.v1i2.3436 . Magdalena, M., Zusmawati, Z., Algusri, J., Fernos, J., & Rozi, F. (2023). The Influence of Price Perception, Promotion, and Online Customer Review On Consumer Buying Interest In Lazada E Commerce In Padang Utara District. Jurnal Apresiasi Ekonomi, 11(1), 41–48. DOI: https://doi.org/10.31846/jae.v11i1.551 . Wijaya, S. A., Cahyono, A. E., & Irhamniah, S. U. (2022). Pengaruh Penggunaan Iklan dan Brand Ambassador Terhadap Minat Beli Konsumen Pada Layanan Bimbel Online. Jurnal Pendidikan Ekonomi (JUPE), 10(3), 277–282. DOI: https://doi.org/10.26740/jupe.v10n3.p277-282 . Alivea Oryza, G., & Nilowardono, S. (2022). The Effect of Digital Marketing, Online Customer Reviews and Ratings on Consumer Buying Interest Through Shopee. Jurnal Ekonomi, 22(01), 13–22. DOI: https://doi.org/10.29138/je.v22i01.159 . Ardiansyah, R. (2019). Analisis Faktor-Faktor yang Mempengaruhi Minat Beli Online Shop Konsumen (Studi Kasus Pada Mahasiswa di Universitas Islam Indonesia). Journal Competency of Business, 3(2), 111–126. DOI: https://doi.org/10.47200/jcob.v3i2.673 . Khotimah, K., & Febriansyah, F. (2018). Pengaruh Kemudahan Penggunaan, Kepercayaan Konsumen dan Kreativitas Iklan terhadap Minat Beli Konsumen Online-Shop. Jurnal Manajemen Strategi dan Aplikasi Bisnis, 1(1), 19–26. DOI: https://doi.org/10.36407/jmsab.v1i1.16 . Pesta Gultom. (2021). Analysis of Consumer Buying Interest in Doing Shopee Online Purchase (Case Study on STIE Student Eka Prasetya Medan). Jurnal Manajemen Bisnis Eka Prasetya Penelitian Ilmu Manajemen, 7(2), 170–183. DOI: https://doi.org/10.47663/jmbep.v7i2.199 . Putri, D. E. (2022). Analisis Faktor-Faktor Mempengaruhi Minat Beli Konsumen Online Pada Usaha Pempek Kota Jambi. Jurnal Manajemen Universitas Bung Hatta, 17(1), 85–91. DOI: https://doi.org/10.37301/jmubh.v17i1.20003 . Hapsari, F. M., Sudarwati, S., & Marwati, F. S. (2022). Pengaruh brand trust, media sosial dan online consumer review terhadap minat beli. Jurnal Manajemen, 14(1), 91–97. DOI: https://doi.org/10.30872/jmmn.v14i1.10747 . Rasyid, M. N., Nasrullah, N., & Sumarni, S. (2021). Pengaruh Strategi Pemasaran Online terhadap Minat Beli Konsumen di Kota Makassar (Studi Kasus Toko Ramadhan Stationery). Ar-Ribh : Jurnal Ekonomi Islam, 4(1). DOI: https://doi.org/10.26618/jei.v4i1.5217 . Alifia, F. T., Wardhani, N. I. K., & Fitriyah, Z. (2022). Pengaruh Persepsi Kemudahan dan Online Customer Review terhadap Minat Beli Pada Online Store Sociolla. Journal of Education, Humaniora and Social Sciences (JEHSS), 5(2), 909–917. DOI: https://doi.org/10.34007/jehss.v5i2.1331 . Sinurat, M., Heikal, Mohd., Simanjuntak, A., Siahaan, R., & Nur Ilham, R. (2021). Product Quality On Consumer Purchase Interest With Customer Satisfaction As A Variable Intervening In Black Online Store High Click Market. Morfai Journal, 1(1), 13–21. DOI: https://doi.org/10.54443/morfai.v1i1.12 . T, N. A. P., Madjid, R., Nasrul, N., Yusuf, Y., & Isalman, I. (2022). Pengaruh Online Customer Review dan Kualitas Website terhadap Minat Beli Pakaian di Shopee. Jurnal Manajemen dan Kewirausahaan, 14(2), 525. DOI: https://doi.org/10.55598/jmk.v14i2.27105 . Af’idati, L. N., Richard, R., Pradipta, I. A., & Retnoningsih, E. (2022). Analysis of UI Convenience Influence of Marketplace MobileApplication towards Consumers’ Online Buying Interset. PIKSEL : Penelitian Ilmu Komputer Sistem Embedded and Logic, 10(2), 79–104. DOI: https://doi.org/10.33558/piksel.v10i2.5625 . Riyanjaya, N. A., & Andarini, S. (2022). Pengaruh Online Customer Review dan Online Customer Rating terhadap Minat Beli Produk Wardah di Situs Belanja Online Shopee. El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam, 3(5), 927–944. DOI: https://doi.org/10.47467/elmal.v3i5.1179 . Siahaan, S. D. N., & Sitompul, H. P. (2021). Analisis Pengaruh Orientasi Belanja dan Kepercayaan Konsumen terhadap Minat Beli. Jurnal Ekonomi Bisnis Manajemen Prima, 3(1), 17–28. DOI: https://doi.org/10.34012/jebim.v3i1.1685 . Febrianti, L., & Aisyah, S. (2022). The Effect of Online Sales on Consumer Purchase Interest in Perbaungan City. Journal of Indonesian Management (JIM), 2(3). DOI: https://doi.org/10.53697/jim.v2i3.796 . Fathin, R. F., & Millanyani, H. (2021). Pengaruh Online Customer Review dan Rating terhadap Minat Beli pada Aplikasi Pemesanan Hotel Traveloka. Journal of Economic, Bussines and Accounting (COSTING), 5(1), 709–722. DOI: https://doi.org/10.31539/costing.v5i1.3045 . Mason, M. C., Zamparo, G., Marini, A., & Ameen, N. (2022). Glued to Your Phone? Generation Z’s Smartphone Addiction and Online Compulsive Buying. Computers in Human Behavior, 136. DOI: https://doi.org/10.1016/j.chb.2022.107404 . Tukino, T., Nurastuti, P., Hartati, N., Yuningsih, N., & Sudharsono, M. (2021). Kualitas Antarmuka Terhadap Minat Beli: Dimediasi Kepercayaan Konsumen pada Aplikasi Belanja Online. EKOMABIS: Jurnal Ekonomi Manajemen Bisnis, 2(02), 179–190. DOI: https://doi.org/10.37366/ekomabis.v2i02.203 . |
Published
2023-12-31
Section
Articles
How to Cite
Martiah, A., Ismulyani, H. U., & Inonu, S. H. (2023). Pengaruh Perceived Risk, Perceived Reputation, dan Trust Online terhadap Minat Beli Online Konsumen Shopee. Jurnal Informatika Ekonomi Bisnis, 5(4), 1333-1337. https://doi.org/10.37034/infeb.v5i4.616
 This work is licensed under a Creative Commons Attribution 4.0 International License. |
