Page Header Logo

Cover Page

Journal Content
Browse
  • By Issue
  • By Author
Information
  • For Readers
  • For Authors
  • For Librarians
Current Issue
Atom logo
RSS2 logo
RSS1 logo
  • About the Journal
  • Aims and Scope
  • Submission
  • Author Guidelines
  • Review Process
  • Privacy Statement
  • Article Processing charges
  • Publication Ethics
  • Open Access
  • Copyright and License
  • Archive Policy
  • Plagiarism Policy

Template Cover Page Cover Page
Similarity Checker

Cover Page

Member of

Cover Page

Statistics


Flag Counter

  • Home
  • Current
  • Announcement
  • Archive
  • Editorial Team
  • Reviewers
  • Contact us
  • Search
Home > Articles

Pengaruh Kualitas Produk, Citra Merek dan Harga terhadap Keputusan Pembelian Produk Frozen Food Merek Golden Farm di Masyarakat Kota Bekasi

  • Afifah Khoiriyah
    Manajemen, Universitas Pelita Bangsa

  • Primaraga Sumantri Indra Wicaksana
    Manajemen, Universitas Pelita Bangsa


DOI: https://doi.org/10.37034/infeb.v5i4.605
Keywords: Purchasing Decisions, Product Quality, Brand Image, Price, Frozen Food

Abstract

This study aims to determine the effect of product quality, brand image, and price on purchasing decisions on Golden Farm brand frozen food products in the people of Bekasi City. This type of research uses quantitative methods with data collection methods using questionnaire data collection techniques, data analysis used in this study are validity and reliability tests, classical assumption tests, multiple regression analysis, partial tests, and R2 tests. The results of this study are product quality has a positive and significant influence on purchasing decisions, brand image has no influence on purchasing decisions, and price has an influence on purchasing decisions.

Downloads

Download data is not yet available.

References

Yusuf, M., Nurhilalia, & Putra, A. H. P. K. (2019). The Impact of Product Quality, Price, and Distribution On Satisfaction and Loyalty. Journal of Distribution Science, 17(10), 17–26. DOI: https://doi.org/10.15722/jds.17.10.201910.17 .

Olayeni, A., Ogbo, A., Okwo, H., Chukwu, B., Ifediora, C., & Ezenwakwelu, C. (2021). Green Strategy Effect On Financial And Environmental Performance: A Mediation Analysis of Product Quality. Sustainability (Switzerland), 13(4), 1–17. DOI: https://doi.org/10.3390/su13042115 .

Zhang, D. (2022). Environmental Regulation and Firm Product Quality Improvement: How Does The Greenwashing Response?. International Review of Financial Analysis, 80. DOI: https://doi.org/10.1016/j.irfa.2022.102058 .

Siwiec, D., & Pacana, A. (2021). Method of improve the level of product quality. Production Engineering Archives, 27(1), 1–7. DOI: https://doi.org/10.30657/pea.2021.27.1 .

Das Guru, R. R., & Paulssen, M. (2020). Customers’ Experienced Product Quality: Scale Development and Validation. European Journal of Marketing, 54(4), 645–670. DOI: https://doi.org/10.1108/EJM-03-2018-0156 .

Balmer, J. M. T., Lin, Z., Chen, W., & He, X. (2020). The Role of Corporate Brand Image For B2B Relationships of Logistics Service Providers In China. Journal of Business Research, 117, 850–861. DOI: https://doi.org/10.1016/j.jbusres.2020.03.043 .

Savitri, C., Hurriyati, R., Wibowo, L. A., & Hendrayati, H. (2021). The Role of Social Media Marketing and Brand Image on Smartphone Purchase Intention. International Journal of Data and Network Science, 6(1), 185–192. DOI: https://doi.org/10.5267/J.IJDNS.2021.9.009 .

Dam, S. M., & Dam, T. C. (2021). Relationships between Service Quality, Brand Image, Customer Satisfaction, and Customer Loyalty. Journal of Asian Finance, Economics and Business, 8(3), 585–593. DOI: https://doi.org/10.13106/jafeb.2021.vol8.no3.0585 .

Gómez-Rico, M., Molina-Collado, A., Santos-Vijande, M. L., Molina-Collado, M. V., & Imhoff, B. (2023). The Role of Novel Instruments of Brand Communication and Brand Image In Building Consumers’ Brand Preference and Intention To Visit Wineries. Current Psychology, 42(15), 12711–12727. DOI: https://doi.org/10.1007/s12144-021-02656-w .

Propheto, A., Kartini, D., Sucherly, & Oesman, Y. M. (2020). Marketing Performance As Implication of Brand Image Mediated By Trust. Management Science Letters, 10(4), 741–746. DOI: https://doi.org/10.5267/j.msl.2019.10.023 .

Zhu, Q., Jin, S., Huang, Y., Yan, C., & Chen, C. (2022). Oil Price Uncertainty and Stock Price Informativeness: Evidence From Investment-Price Sensitivity In China. International Review of Financial Analysis, 84. DOI: https://doi.org/10.1016/j.irfa.2022.102377 .

Bloch, H. (2022). The Language Of Pluralism From The History of The Theory of Price Determination: Natural Price, Equilibrium Price And Administered Price. Metroeconomica, 73(4), 1094–1111. DOI: https://doi.org/10.1111/meca.12393 .

Taghizadeh-Hesary, F., Rasoulinezhad, E., & Yoshino, N. (2019). Energy and Food Security: Linkages through Price Volatility. Energy Policy, 128, 796–806. DOI: https://doi.org/10.1016/j.enpol.2018.12.043 .

Cakici, A. C., & Tekeli, S. (2022). The Mediating Effect Of Consumers’ Price Level Perception and Emotions Towards Supermarkets. European Journal of Management and Business Economics, 31(1), 57–76. DOI: https://doi.org/10.1108/EJMBE-12-2020-0344 .

Jindal, P. (2022). Perceived Versus Negotiated Discounts: The Role of Advertised Reference Prices in Price Negotiations. Journal of Marketing Research, 59(3), 578–599. DOI: https://doi.org/10.1177/00222437211034443 .

Anam, M. S., Nadila, D. L., Anindita, T. A., & Rosia, R. (2020). Pengaruh Kualitas Produk, Harga dan Brand Image terhadap Keputusan Pembelian Produk Hand and Body Lotion Merek Citra. Jesya (Jurnal Ekonomi & Ekonomi Syariah), 4(1), 120–136. DOI: https://doi.org/10.36778/jesya.v4i1.277 .

Supriyadi, S., Wiyani, W., & Nugraha, G. I. K. (2017). Pengaruh Kualitas Produk dan Brand Image terhadap Keputusan Pembelian. Jurnal Bisnis dan Manajemen, 4(1). DOI: DOI: https://doi.org/10.26905/jbm.v4i1.1714 .

Endah, A., & Handaruwati, I. (2022). Pengaruh Pengetahuan, Motivasi dan Kepercayaan Konsumen terhadap Pembelian Produk Frozen Food Homemade. Business Innovation and Entrepreneurship Journal, 4(1), 12–17. DOI: https://doi.org/10.35899/biej.v4i1.354 .

Aditya, G., Ristanto, H., & . C. (2021). Pengaruh Kualitas Produk dan Promosi terhadap Keputusan Pembelian. JBE (Jurnal Bingkai Ekonomi), 6(1), 58–71. DOI: https://doi.org/10.54066/jbe.v6i1.99 .

Novianti, L., & Sulivyo, L. (2021). Pengaruh Kualitas Produk dan Promosi terhadap Keputusan Pembelian Pada Smartphone Made In China di Kecamatan Cikupa Kabupaten Tangerang. Jurnal Cafetaria, 2(2), 15–27. DOI: https://doi.org/10.51742/akuntansi.v2i2.354 .

Download
Published
2023-09-30
Issue
Vol. 5, No. 4 (December 2023)
Section
Articles
How to Cite
Khoiriyah, A., & Wicaksana, P. S. I. (2023). Pengaruh Kualitas Produk, Citra Merek dan Harga terhadap Keputusan Pembelian Produk Frozen Food Merek Golden Farm di Masyarakat Kota Bekasi. Jurnal Informatika Ekonomi Bisnis, 5(4), 1141-1144. https://doi.org/10.37034/infeb.v5i4.605
  • ACM
  • ACS
  • APA
  • ABNT
  • Chicago
  • Harvard
  • IEEE
  • MLA
  • Turabian
  • Vancouver
Download Citation
  • Endnote/Zotero/Mendeley (RIS)
  • BibTeX
Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.



Indexing and Abstractions:

Published:

       Creative Commons License
       This work is licensed under a Creative Commons Attribution 4.0 International Public License (CC BY 4.0).