Page Header Logo

Cover Page

Journal Content
Browse
  • By Issue
  • By Author
Information
  • For Readers
  • For Authors
  • For Librarians
Current Issue
Atom logo
RSS2 logo
RSS1 logo
  • About the Journal
  • Aims and Scope
  • Submission
  • Author Guidelines
  • Review Process
  • Privacy Statement
  • Article Processing charges
  • Publication Ethics
  • Open Access
  • Copyright and License
  • Archive Policy
  • Plagiarism Policy

Template Cover Page Cover Page
Similarity Checker

Cover Page

Member of

Cover Page

Statistics


Flag Counter

  • Home
  • Current
  • Announcement
  • Archive
  • Editorial Team
  • Reviewers
  • Contact us
  • Search
Home > Articles

IoT-Based Integrated Marketing Communication in Closing Quality Agent Marketing Program

  • Nova Jelita Desilia Ajeng
    Universitas Islam Indonesia

  • Endy Gunanto Marsasi
    Universitas Islam Indonesia

    https://orcid.org/0000-0002-4130-7645

DOI: https://doi.org/10.37034/infeb.v5i1.229
Keywords: Marketing Management, Digital Economy, Integrated Marketing Management, Internet of Things, Closing Quality Agent

Abstract

The researcher examines a digital economy-based manufacturing industry company where the company has a Closing Quality Agent program that aims to screen the network below, namely screening Closing Quality Agent program that aims to filter the network under it, namely screening qualified and serious agents in running this business. The applicable Closing Quality Agent will have an impact on the entire network if the agent does not pass the qualification. This research was conducted to try to help and evaluate existing programs in the company The method for analyzing this research is qualitative by direct observation, in-depth interviews, collection of documentation, and secondary data of the company. Research is carried out in the company through the marketing division. Based on research that has been carried out, this program is less effective in maximizing its digital system. This research resulted in a program evaluation using the theory of Integrategrated Marketing Communication with the implementation of the Internet of Things which is expected to be implemented in the company system in supporting the Closing Quality Agent program is carried out.

Downloads

Download data is not yet available.

Author Biographies

Nova Jelita Desilia Ajeng, Universitas Islam Indonesia

Id Scopus: 57224778678, Id Sinta: 6805327

Endy Gunanto Marsasi, Universitas Islam Indonesia

Adalah Dosen manajemen pemasaran di Fakultas Bisnis dan Ekonomika Iniversitas Islam Indonesia (FBE UII). Menyelesaikan pendidikan S1 (UGM) di tahun 1995, dan S2 dari program Magister Manjemen FEB Universitas Gadjah Mada pada tahun 1998, dan menyelesaikan pendidikan Doktor ilmu Manajemen dengan konsentrasi pemasaran di FEB Universitas Gadjah Mada pada tahun 2010. Saat ini penulis mengajar untuk tingkat sarjana dan Magister Manajemen Fakultas Bisnis dan Ekonomika UII untuk mata kuliah konsentrasi pemasaran. Penulis juga menjabat sebagai pengurus Indonesia Marketing Asosiasi (IMA) kebidangan sertifikasi dan akademik untuk chapter Sleman 2019-2021 dan 2022-2024, dan dipercaya sebagai menjadi Dewan pengawas corporate pada salah satu perusahaan skala nasional. Penulis dipercaya sebagai ketua pengembangan kurikulum dan pelaksanaan Sekolah Manajer sebagai program pendukung Magister Manajemen MM FBE UII dengan peserta kalangan UMKM skala menengah ke atas. Beberapa tulisan di jurnal internasional dan nasional terakreditasi pernah dilakukan, dan menjadi reviewer pada beberapa jurnal.Saat ini penulis aktif melakukan penelitian di bidang perilaku konsumen yang berkaitan perkembangan perilaku pasar di era revolusi industri 4.0. Pengakuan sebagai peneliti dapat dikonfirmasi dari beberapa ID yang dimiliki yakni Id Sinta : 6805327;Id Google Scholar: jbFhpvIAAAAJ; Id Scopus: 57224778678; Id Researcher (WOS): GQA-4768-2022; Id Garuda : 3306613; Id Orchid: https://orcid.org/0000-0002-4130-7645

References

Junejo, M. H., Rahman, A. A. H. A., Shaikh, R. A., & Yusof, K. M. (2021). Location Closeness Model for VANETs with Integration of 5G. In Procedia Computer Science (Vol. 182, pp. 71–79). Elsevier B.V. DOI: https://doi.org/10.1016/j.procs.2021.02.010 .

Hossain, Md. S., Chisty, N. M. A., & Amin, R. (2021). Role of Internet of Things (IoT) in Retail Business and Enabling Smart Retailing Experiences. Asian Business Review, 11(2), 75–80. DOI: https://doi.org/10.18034/abr.v11i2.579 .

Pooja, T. L., & Supreetha, M. (2020). Automated Data Acquisition and Controlling System in Housing Line Using Internet of Things (IoT). In Lecture Notes in Networks and Systems (Vol. 98, pp. 1–10). Springer. DOI: https://doi.org/10.1007/978-3-030-33846-6_1 .

Zhang, A., Liang, C., & Yin, J. (2018). How Can Dmall Do Better? Discussion On New Retail Marketing Mode Based On 4Cs Theory. In ACM International Conference Proceeding Series (pp. 46–50). Association for Computing Machinery. DOI: https://doi.org/10.1145/3194188.3194190 .

Wang, D., Rao, X., & Ying, Y. (2014). Development of Agri-Products Traceability In Main Developed Agriculture Region of The World. Nongye Gongcheng Xuebao/Transactions of the Chinese Society of Agricultural Engineering, 30(8), 236–250. DOI: https://doi.org/10.3969/j.issn.1002-6819.2014.08.028 .

Feilzer, M. Y. (2010). Doing mixed methods research pragmatically: Implications for the rediscovery of pragmatism as a research paradigm. Journal of Mixed Methods Research, 4(1), 6–16. DOI: https://doi.org/10.1177/1558689809349691 .

Khoo-Lattimore, C., Mura, P., & Yung, R. (2019, August 9). The Time Has Come: A Systematic Literature Review of Mixed Methods Research In Tourism. Current Issues in Tourism. Routledge. DOI: https://doi.org/10.1080/13683500.2017.1406900 .

Othman, S., Steen, M., & Fleet, J.-A. (2020). A sequential explanatory mixed methods study design: An example of how to integrate data in a midwifery research project. Journal of Nursing Education and Practice, 11(2), 75. DOI: https://doi.org/10.5430/jnep.v11n2p75 .

Hanson, D., & Grimmer, M. (2007). The mix of qualitative and quantitative research in major marketing journals, 1993-2002. European Journal of Marketing, 41(1–2), 58–70. DOI: https://doi.org/10.1108/03090560710718111 .

Croyden, D. L., Vidgen, H. A., Esdaile, E., Hernandez, E., Magarey, A., Moores, C. J., & Daniels, L. (2018). A Narrative Account of Implementation Lessons Learnt From The Dissemination of An Up-Scaled State-Wide Child Obesity Management Program In Australia: PEACHTM (Parenting, Eating And Activity For Child Health) Queensland. BMC Public Health, 18(1). DOI: https://doi.org/10.1186/s12889-018-5237-8 .

Ankitha, S., & Basri, S. (2019). The Effect Of Relational Selling On Life Insurance Decision Making In India. International Journal of Bank Marketing, 37(7), 1505–1524. DOI: https://doi.org/10.1108/IJBM-09-2018-0236 .

Djuwendah, E., Karyani, T., & Wulandari, E. (2021). Potential Development Strategy for Attraction and Community-based Agrotourism in Lebakmuncang Village. In E3S Web of Conferences (Vol. 249). EDP Sciences. DOI: https://doi.org/10.1051/e3sconf/202124901004 .

Tan, R. A., & Corren, J. (2008). Mometasone furoate in the management of asthma: A review. Therapeutics and Clinical Risk Management. DOI: https://doi.org/10.2147/tcrm.s3261 .

Wittkowsky, A. K. (2001). Drug Interactions Update: Drugs, Herbs, and Oral Anticoagulation. Journal of Thrombosis and Thrombolysis, 12(1), 67–71. DOI: https://doi.org/10.1023/A:1012742628628 .

Hartwich, F., Fromm, I., & Romero, G. (2010). Innovation Trajectories in Honduras’ Coffee Value Chain. Public and Private Influence on the Use of New Knowledge and Technology among Coffee Growers. International Journal on Food System Dynamics, 1(3), 237–251. DOI: https://doi.org/10.18461/ijfsd.v1i3.137 .

Hariadi, A., & Nawangsari, L. C. (2019). Operational Strategy Of Smes In Business Competition Through Environment Based Products / Services In South Meruya – West Jakarta. ICCD, 2(1), 14–20. DOI: https://doi.org/10.33068/iccd.vol2.iss1.150

Abdullah, A., Jamil, M. H., Mustabi, J., & Asnawi, A. (2021). Strengthening of Agent Extension Capacity In Efforts To Improve The Empowerment Of Beef Cattle Farmers. In IOP Conference Series: Earth and Environmental Science (Vol. 788). IOP Publishing Ltd. DOI: https://doi.org/10.1088/1755-1315/788/1/012159 .

López Navas, A., García-Escribano Ráez, N., Flores Juberías, Á., & Suárez Gea, M. L. (2014, October 1). Procedure For The Marketing Authorization of An Antibacterial Agent. Enfermedades Infecciosas y Microbiologia Clinica. Elsevier Doyma. DOI: https://doi.org/10.1016/j.eimc.2014.01.002 .

Sage, A. P. (2008). Risk in system of systems engineering and management. Journal of Industrial and Management Optimization, 4(3), 477–487. DOI: https://doi.org/10.3934/jimo.2008.4.477 .

Nicholas, J. A., Lee Boster, A., Imitola, J., O’Connell, C., & Racke, M. K. (2014, July 7). Design of oral agents for the management of multiple sclerosis: Benefit and risk assessment for dimethyl fumarate. Drug Design, Development and Therapy. Dove Medical Press Ltd. DOI: https://doi.org/10.2147/DDDT.S50962 .

Download
Published
2023-03-31
Issue
Vol. 5, No. 1 (March 2023)
Section
Articles
How to Cite
Ajeng, N. J. D., & Marsasi, E. G. (2023). IoT-Based Integrated Marketing Communication in Closing Quality Agent Marketing Program. Jurnal Informatika Ekonomi Bisnis, 5(1), 198-208. https://doi.org/10.37034/infeb.v5i1.229
  • ACM
  • ACS
  • APA
  • ABNT
  • Chicago
  • Harvard
  • IEEE
  • MLA
  • Turabian
  • Vancouver
Download Citation
  • Endnote/Zotero/Mendeley (RIS)
  • BibTeX
Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.



Indexing and Abstractions:

Published:

       Creative Commons License
       This work is licensed under a Creative Commons Attribution 4.0 International Public License (CC BY 4.0).