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Pengaruh Product Quality dan Brand Experience terhadap Kepuasan Konsumen

Irsya Dwi Refani Institut Daarul Qur'an Esthi Adityarini Institut Daarul Qur’an Anggi Irawan Institut Daarul Qur’an DOI: https://doi.org/10.37034/infeb.v7i3.1216 Keywords: Product Quality, Brand Experience, Customer Satisfaction, Skincare, Innisfree Abstract This research was grounded in the decline in sales experienced by the Innisfree brand in recent times. Multiple variables affect this phenomenon, such as product quality and brand experience. Therefore, this research aimed to examine the influence of product quality and brand experience on Innisfree consumer satisfaction. A quantitative approach was employed by distributing questionnaires and using multiple linear regression analysis on 101 respondents. The outcomes indicated that product quality and brand experience jointly influence consumer satisfaction, with a contribution of 69.9%. 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Pengaruh Product Quality dan Brand Experience terhadap Kepuasan Konsumen. Jurnal Informatika Ekonomi Bisnis, 7(3), 526-531. https://doi.org/10.37034/infeb.v7i3.1216 ACM ACS APA ABNT Chicago Harvard IEEE MLA Turabian Vancouver Download Citation Endnote/Zotero/Mendeley (RIS) BibTeX This work is licensed under a Creative Commons Attribution 4.0 International License.

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