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Strategi MoU Snack Video: Analisis SWOT untuk Memaksimalkan Pendapatan Agensi Live Streaming

Halimah Universitas Palangka Raya Irawan Universitas Palangka Raya Lelo Sintani Universitas Palangka Raya Luluk Tri Harinie Universitas Palangka Raya DOI: https://doi.org/10.37034/infeb.v7i2.1131 Keywords: Marketing Strategy, Memorandum of Understanding, Snack Video, Revenue Increase, Agency Abstract This study aims to analyze the marketing strategy through the Memorandum of Understanding (MoU) between the Snack Video application and live streaming agencies to increase revenue, and identify its strengths and weaknesses. With a qualitative approach through observation, interviews, and documentation, the study found that the implementation of the MoU had a significant impact on increasing agency revenue through four main indicators: Agency Revenue & Recruitment Task to recruit new hosts, Agency Host Active Task to increase host activity through training and incentives, Agency's Old Valid Host Task to maintain the loyalty of old hosts, and Agency Revenue Level Upgrade Task which reflects the optimal results of other strategies. The advantages of this strategy include effective incentives for host recruitment and activity, duration-based training, and a strong loyalty scheme. However, its weaknesses include complicated host validation, dependence on incentives, competition between agencies, and high revenue targets. The proposed solutions are marketing strategy diversification, service innovation, community strengthening, and market expansion. 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Strategi MoU Snack Video: Analisis SWOT untuk Memaksimalkan Pendapatan Agensi Live Streaming. Jurnal Informatika Ekonomi Bisnis, 7(2), 201-208. https://doi.org/10.37034/infeb.v7i2.1131 ACM ACS APA ABNT Chicago Harvard IEEE MLA Turabian Vancouver Download Citation Endnote/Zotero/Mendeley (RIS) BibTeX This work is licensed under a Creative Commons Attribution 4.0 International License.

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