Gustano, Yasmine Putri, and Nurafni Rubiyanti. “The Influence of Brand Characteristic on Customer Brand Relationship Through Consumer Engagement As Mediator”. Jurnal Informatika Ekonomi Bisnis 5, no. 4 (December 31, 2023): 1376-1380. Accessed December 8, 2025. https://infeb.org/index.php/infeb/article/view/643.