The Impact of City Branding, City Image, and Food Authenticity on Revisit Intention Mediated by Tourist Satisfaction | Jurnal Informatika Ekonomi Bisnis

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The Impact of City Branding, City Image, and Food Authenticity on Revisit Intention Mediated by Tourist Satisfaction

Bima Sakti Universitas Andalas Verinita Universitas Andalas Maruf Universitas Andalas DOI: https://doi.org/10.37034/infeb.v6i2.873 Keywords: City Branding, City Image, Food Authenticity, Tourist Satisfaction, Revisit Intention Abstract This research aims to determine the impact of city branding, city image, and food authenticity on intention to revisit, which is mediated by tourist satisfaction for domestics tourists who visit Payakumbuh City. This research is explanatory with quantitative methods. Meanwhile, the sampling technique used in this research was purposive sampling of tourists who visited Payakumbuh City at least twice, with a sample size of 165 respondents. This research uses PLS 4.0. The thing emphasized in this research is that the branding of Payakumbuh City as "Rendang City" or "Rendang City" has stuck in the minds of tourists who visit Payakumbuh City. Apart from that, tourists who visit can enjoy natural and culinary tourism in Payakumbuh City. Implication research The branding of Payakumbuh City as "Rendang City" or "The City of Randang" has stuck in the minds of tourists who visit Payakumbuh City. Apart from that, tourists who visit can enjoy natural and culinary tourism in Payakumbuh City. In Payakumbuh City, there are also various types of traditional culinary delights, such as rendang and other traditional foods, that can attract tourists to visit Payakumbuh City. Downloads Download data is not yet available. References Abbasi, G. A., Kumaravelu, J., Goh, Y. N., & Dara Singh, K. S. (2021). Understanding the intention to revisit a destination by expanding the theory of planned behaviour (TPB). Spanish Journal of Marketing - ESIC, 25(2), 282–311. DOI: https://doi.org/10.1108/SJME-12-2019-0109 . Alperytė, I., & Išoraitė, M. (2019). Developing a City Brand. Journal of Intercultural Management, 11(4), 1–27. DOI: https://doi.org/10.2478/joim-2019-0022 . Alsayel, A., Fransen, J., & de Jong, M. (2023). 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Download Published 2024-05-31 Issue Vol. 6, No. 2 (2024) Section Articles How to Cite Sakti, B., Verinita, & Maruf. (2024). The Impact of City Branding, City Image, and Food Authenticity on Revisit Intention Mediated by Tourist Satisfaction. Jurnal Informatika Ekonomi Bisnis, 6(2), 380-387. https://doi.org/10.37034/infeb.v6i2.873 ACM ACS APA ABNT Chicago Harvard IEEE MLA Turabian Vancouver Download Citation Endnote/Zotero/Mendeley (RIS) BibTeX This work is licensed under a Creative Commons Attribution 4.0 International License.

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