Determinasi Pada Loyalitas Pengaruh Kualitas Pelayanan dan Persepsi Harga Melalui Kepuasan | Jurnal Informatika Ekonomi Bisnis

Journal Content

Search

Search Scope

Browse

Information

Current Issue

Template
Similarity Checker

Member of

Statistics

Determinasi Pada Loyalitas Pengaruh Kualitas Pelayanan dan Persepsi Harga Melalui Kepuasan

Agung Hudaya Universitas Mercu Buana (UMB), Jakarta Indonesia Khilyatin Ikhsani Politeknik Keuangan Negara STAN, Indonesia DOI: https://doi.org/10.37034/infeb.v5i4.716 Keywords: Service, Price, Satisfaction, Loyalty, MSME Abstract Micro enterprises are believed to be able to thrive in unstable situations because they operate independently and have a relatively small scope. Small and medium-sized business owners must be able to survive in an industry dominated by large and medium-sized companies. To achieve this, they need effective marketing strategies, focusing on service quality and price perception, in order to create customer satisfaction and loyalty. The sustainability of micro and small business owners depends on how well their products can endure. In this study, the third key factor (TKT 3) is active research and development. This may involve analytical studies and laboratory research to physically validate analytical predictions about separate elements of technology. For instance, it could relate to components that have not yet been integrated or those that represent a sample. The study population consists of residents in Tangsel, and sampling is done using purposive techniques. Using the Hair formula, the sample size is rounded to 100 individuals who will serve as research respondents. These respondents will be provided with a Google Form questionnaire for the research. Downloads Download data is not yet available. References Khuzaifah, H., Hendrati, I. M., & Purwanto, S. (2023). The Effect of Service Quality And Price Perception On Repurchase Intention Through Customer Satisfaction Citilink Juanda Airport Surabaya. Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo, 16(1), 49–63. DOI: https://doi.org/10.21107/pamator.v16i1.19061 . Lolo, P. J. (2020). Study The Effects of Corporate Image, Service Quality And Price Perceptions on Customer Satisfaction and Purchase Loyalty (A Survey on Pertamina In South Sulawesi Province). European Journal of Business and Management Research, 5(2). DOI: https://doi.org/10.24018/ejbmr.2020.5.2.243 . Budiono, A. (2021). Pengaruh Kualitas Produk, Persepsi Harga, Promosi, Lokasi, Kualitas Pelayanan terhadap Loyalitas Konsumen Melalui Kepuasan Konsumen di Rumah Makan Bebek Kaleo Tebet Jakarta Selatan Dimasa Pandemi Covid-19. SEGMEN Jurnal Manajemen dan Bisnis, 17(2). DOI: https://doi.org/10.37729/sjmb.v17i2.6868 . Dewi, M. P. (2020). Pengaruh Persepsi Harga dan Kualitas Pelayanan terhadap Loyalitas Pelanggan Dimediasi Kepuasan Konsumen Pada RM. Wongsolo Malang. IQTISHODUNA, 16(2), 167–190. DOI: https://doi.org/10.18860/iq.v16i2.9242 . Septiani, R., & Nurhadi, N. (2020). Peran Mediasi Kepuasan Pelanggan Pada Pengaruh E-Service Quality, Persepsi Harga, dan Promosi Penjualan terhadap Loyalitas Pelanggan. Jurnal Fokus Manajemen Bisnis, 10(2), 249. DOI: https://doi.org/10.12928/fokus.v10i2.2886 . Dayana, I., & Budiono, A. (2022). Customer Satisfaction Analysis of Bakerzin Pondok Indah that Affected Quality Product, Service Quality, Servicescape with Price Preception as Mediation Variables. International Economic and Finance Review, 1(2), 18–39. DOI: https://doi.org/10.56897/iefr.v1i2.12 Zhong, Y., & Moon, H. C. (2020). What Drives Customer Satisfaction, Loyalty, and Happiness In Fast-Food Restaurants In China? Perceived Price, Service Quality, Food Quality, Physical Environment Quality, and The Moderating Role Of Gender. Foods, 9(4). DOI: https://doi.org/10.3390/foods9040460 . Somantari, M. A., & Rastini, N. M. (2019). Peran Kepuasan Memediasi Kualitas Pelayanan dan Persepsi Harga Terhadap Wom Pada Layanan Go-Jek di Denpasar. E-Jurnal Manajemen Universitas Udayana, 8(4), 2466. DOI: https://doi.org/10.24843/ejmunud.2019.v08.i04.p21 . Ashari, M. F., Siregar, Z. M. E., & Halim, Abd. (2023). The Influence of Service Quality, Taste, and Perceived Price on Customer Loyalty by Mediating Customer Satisfaction. Quantitative Economics and Management Studies, 4(3), 474–485. DOI: https://doi.org/10.35877/454ri.qems1631 . Wardhani, A. R., Kusnadi, E., & Tulhusnah, L. (2022). Pengaruh Kualitas Pelayanan dan Persepsi Harga terhadap Loyalitas Konsumen Melalui Kepuasan Konsumen sebagai Variabel Interveing Pada Café Azalea di Situbondo. Jurnal Mahasiswa Entrepreneurship (JME), 1(4), 807. DOI: https://doi.org/10.36841/jme.v1i4.2111 . Deni Aries, & Kumba Digdowiseiso. (2023). The Influence of Price Perception, Location and Service Quality on Customer Satisfaction of Taman Melati Margonda Apartment Through Rental Decision. JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan), 8(2), 820–832. DOI: https://doi.org/10.31851/jmksp.v8i2.12338 . Rohwiyati, R., & Praptiestrini, P. (2019). The Effect of Shopee e-Service Quality and Price Perception on Repurchase Intention: Customer Satisfaction as Mediation Variable. Indonesian Journal of Contemporary Management Research, 1(1), 47. DOI: https://doi.org/10.33455/ijcmr.v1i1.86 . Suhaily, L., & Soelasih, Y. (2017). What Effects Repurchase Intention of Online Shopping. International Business Research, 10(12), 113. DOI: https://doi.org/10.5539/ibr.v10n12p113 . Ramadhanti, N. A., & Sulistiono, S. (2022). Peran Kepuasan Konsumen Sebagai Mediator Pengaruh Persepsi Kualitas Layanan Dan Persepsi Harga Terhadap Loyalitas Konsumen. Jurnal Ilmiah Manajemen Kesatuan, 10(1), 129–140. DOI: https://doi.org/10.37641/jimkes.v10i1.1275 . Venkatakrishnan, J., Alagiriswamy, R., & Parayitam, S. (2023). Web Design and Trust As Moderators In The Relationship Between E-Service Quality, Customer Satisfaction And Customer Loyalty. TQM Journal. DOI: https://doi.org/10.1108/TQM-10-2022-0298 . Sagala, R. (2019). Pengaruh Persepsi Kualitas, Harga, Reputasi Perusahaan dan Kepuasan Pelanggan terhadap Pengambilan Keputusan Pembelian Jasa Penerbangan Lion Air Pada PT. Vina Tour & Travel Medan. Jurnal Manajemen dan Bisnis, 205–225. DOI: https://doi.org/10.54367/jmb.v17i2.415 . Nopreza, M. A. A., & Sumadi. (2022). Determinant Factors of Repurchase Interest of Buying Fashion Products Online In E-Commerce. Asian Management and Business Review, 162–175. DOI: https://doi.org/10.20885/ambr.vol2.iss2.art5 . Kharismah Salsabilla, & Hariadi Hadisuwarno. (2023). The Influence of Product Quality, Perceived Price and Service Quality on Customer Satisfaction at The Terrace Restaurant. Formosa Journal of Applied Sciences, 2(6), 1137–1154. DOI: https://doi.org/10.55927/fjas.v2i6.4797 . Setyawan, A., Rizkiana, C., & Widyakto, A. (2022). Analisis Pengaruh Persepsi Harga, Kualitas Layanan dan Kualitas Produk Terhadap Kepuasan Pelanggan Study Pada Fotocopy Lancar Baru Semarang. Solusi, 20(3), 243. DOI: https://doi.org/10.26623/slsi.v20i3.5466 . Nurrofi, A. (2021). Analisis Faktor-Faktor yang Mempengaruhi Kepuasan Pelanggan di Indomaret Hayam Wuruk Purwodadi. Jurnal Ilmiah Aset, 23(2), 97–107. DOI: https://doi.org/10.37470/1.23.2.180 .	Download Published 2023-12-31 Issue Vol. 5, No. 4 (December 2023) Section Articles How to Cite Hudaya, A., & Ikhsani, K. (2023). Determinasi Pada Loyalitas Pengaruh Kualitas Pelayanan dan Persepsi Harga Melalui Kepuasan. Jurnal Informatika Ekonomi Bisnis, 5(4), 1368-1375. https://doi.org/10.37034/infeb.v5i4.716 ACM ACS APA ABNT Chicago Harvard IEEE MLA Turabian Vancouver Download Citation Endnote/Zotero/Mendeley (RIS) BibTeX This work is licensed under a Creative Commons Attribution 4.0 International License.

Indexing and Abstractions:

Published:

This work is licensed under a Creative Commons Attribution 4.0 International Public License (CC BY 4.0).

Web Analytics Made Easy -
StatCounter