Perancangan Model Bisnis Perubahan Swab Aja menjadi Klinik Menggunakan Metode Bisnis Model Kanvas | Jurnal Informatika Ekonomi Bisnis

Journal Content

Search

Search Scope

Browse

Information

Current Issue

Template
Similarity Checker

Member of

Statistics

Perancangan Model Bisnis Perubahan Swab Aja menjadi Klinik Menggunakan Metode Bisnis Model Kanvas

Nurmaryo Anggito Information System Management Department, Bina Nusantara Graduate Program – Master of Information System Ahmad Nurul Fajar Management, Bina Nusantara University, Jakarta, Indonesia 11480 DOI: https://doi.org/10.37034/infeb.v5i4.688 Keywords: Case Study, Business Model Design, Business Model Canvas, Swab Aja, In Depth Interview Abstract This research is case study research at the Swab Aja. The aims of this research to find existing business model analysis Swab Aja; and to find a business model design for changing Swab Aja into a clinic using the Business Model Canvas. This research is qualitative research. The data used are primary data and secondary data. Secondary data was obtained through document analysis while primary data was obtained through field studies and interviews. Data collection techniques to be used in this research are: in-depth interviews); participant – observation); and Documentation. The interview guide used consisted of 50 questions. The interview guide was prepared based on the 9 stages of developing the canvas business model. The findings in this research are: there are changes in the components of key activities, value propositions, channels, and customer segments; the design of a new business model at the SWAB AJA Laboratory, namely changing its form to a clinic that provides various services besides SWAB and PCR tests such as physiotherapy, pharmacy, offline clinics and even delivery services; and a new brand is required for the SWAB AJA Laboratory so that the customer's image changes to increase sales. Downloads Download data is not yet available. References Mazzoleni, S., Turchetti, G., & Ambrosino, N. (2020, May 1). The COVID-19 outbreak: From “black swan” to global challenges and opportunities. Pulmonology. Elsevier Espana S.L.U. DOI: https://doi.org/10.1016/j.pulmoe.2020.03.002 . Mungmunpuntipantip, R., & Wiwanitkit, V. (2023). ECONOMIC IMPACT OF COVID-19. Acta Ortopedica Brasileira. Sociedade Brasileira de Ortopedia e Traumatologia. DOI: https://doi.org/10.1590/1413-785220233101e254289 . Antara, M., & Sri Sumarniasih, M. (2022). Impact of the Covid-19 Pandemic on Bali’s and Indonesia’s Economic Growth. SOCA: Jurnal Sosial, Ekonomi Pertanian, 16(2), 187. DOI: https://doi.org/10.24843/soca.2022.v16.i02.p06 . Susilawati, S., Falefi, R., & Purwoko, A. (2020). Impact of COVID-19’s Pandemic on the Economy of Indonesia. Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences, 3(2), 1147–1156. DOI: https://doi.org/10.33258/birci.v3i2.954 . Fabeil, N. F., Pazim, K. H., & Langgat, J. (2020). The Impact of Covid-19 Pandemic Crisis on Micro-Enterprises: Entrepreneurs’ Perspective on Business Continuity and Recovery Strategy. Journal of Economics and Business, 3(2). DOI: https://doi.org/10.31014/aior.1992.03.02.241 . McArthur, L., Sakthivel, D., Ataide, R., Chan, F., Richards, J. S., & Narh, C. A. (2020, August 1). Review of burden, clinical definitions, and management of Covid-19 cases. American Journal of Tropical Medicine and Hygiene. American Society of Tropical Medicine and Hygiene. DOI: https://doi.org/10.4269/ajtmh.20-0564 . Duçi, E. (2021). The relationship between management accounting, strategic management accounting and strategic cost management. Academic Journal of Interdisciplinary Studies, 10(5), 376–389. DOI: https://doi.org/10.36941/ajis-2021-0146 . Kavitha, A., & Maheswari, J. (2020). Covid – 19: Impact On The Indian Economy. International Review of Business and Economics, 4(2), 178–182. DOI: https://doi.org/10.56902/irbe.2020.4.2.42 . Malahayati, M., Masui, T., & Anggraeni, L. (2021). An assessment of the short-term impact of COVID-19 on economics and the environment: A case study of Indonesia. EconomiA, 22(3), 291–313. DOI: https://doi.org/10.1016/j.econ.2021.12.003 . Bartik, A. W., Bertrand, M., Cullen, Z., Glaeser, E. L., Luca, M., & Stanton, C. (2020, July 28). The impact of COVID-19 on small business outcomes and expectations. Proceedings of the National Academy of Sciences of the United States of America. National Academy of Sciences. DOI: https://doi.org/10.1073/pnas.2006991117 . Aziz, A. (2022). Covid-19 Pandemic: Its Effect On Retail Business Growth in Indonesia. International Journal of Economics, Business and Accounting Research (IJEBAR), 6(1), 424. DOI: https://doi.org/10.29040/ijebar.v6i1.4550 . Dobrowolski, Z., & Sułkowski, Ł. (2021). Business model canvas and energy enterprises. Energies, 14(21). DOI: https://doi.org/10.3390/en14217198 . Sparviero, S. (2019). The Case for a Socially Oriented Business Model Canvas: The Social Enterprise Model Canvas. Journal of Social Entrepreneurship, 10(2), 232–251. DOI: https://doi.org/10.1080/19420676.2018.1541011 . Sibalija, J., Barrett, D., Subasri, M., Bitacola, L., & Kim, R. B. (2021). Understanding value in a healthcare setting: An application of the business model canvas. Methodological Innovations, 14(3). DOI: https://doi.org/10.1177/20597991211050477 . Iriarte, I., Hoveskog, M., Nguyen Ngoc, H., Legarda, I., Uranga, M., Nazabal, M., & Atxa, A. (2023). Service design for digital servitization: Facilitating manufacturers’ advanced services value proposition design in the context of Industry 4.0. Industrial Marketing Management, 110, 96–116. DOI: https://doi.org/10.1016/j.indmarman.2023.02.015 . Ahmad, A. (2018). Evaluasi program mahasiswa wirausaha dengan model cipo di Universitas Brawijaya dan Universitas Negeri Malang. Jurnal Penelitian Dan Evaluasi Pendidikan, 22(2), 154–167. DOI: https://doi.org/10.21831/pep.v22i2.16577 . Tahwin, M., & Widodo, A. (2020). Perancangan Model Bisnis Menggunakan Pendekatan Business Model Canvas Untuk Mengembangkan Usaha Kecil Menengah. Fokus Ekonomi : Jurnal Ilmiah Ekonomi, 15(1), 154–166. DOI: https://doi.org/10.34152/fe.15.1.154-166 . Horng, J. S., Liu, C. H., Chou, S. F., Yu, T. Y., & Hu, D. C. (2022, February 1). Marketing Management in the Hotel Industry: A Systematic Literature Review by Using Text Mining. Sustainability (Switzerland). MDPI. DOI: https://doi.org/10.3390/su14042344 . Sari, P. N., Jumeri, J., & Puspoyudo, F. A. (2019). Business Model among Home Industries in Kulon Progo. Agrotechnology Innovation (Agrinova), 1(2), 61. DOI: https://doi.org/10.22146/agrinova.49197 . Intan ratu permata, & Daga, R. (2021). Analisis Bisnis Model Kanvas Produk Hijab Online Shop (Studi Kasus @Needhijab.Mks). Jurnal Manajemen Perbankan Keuangan Nitro, 4(2), 71–86. DOI: https://doi.org/10.56858/jmpkn.v4i2.41 . Lexy J. Moleong, Dr. M. A. (2019). Metodologi Penelitian Kualitatif (Edisi Revisi). PT. Remaja Rosda Karya. DOI: https://doi.org/10.1016/j.carbpol.2013.02.055	Download Published 2023-12-31 Issue Vol. 5, No. 4 (December 2023) Section Articles How to Cite Anggito, N., & Fajar, A. N. (2023). Perancangan Model Bisnis Perubahan Swab Aja menjadi Klinik Menggunakan Metode Bisnis Model Kanvas. Jurnal Informatika Ekonomi Bisnis, 5(4), 1262-1267. https://doi.org/10.37034/infeb.v5i4.688 ACM ACS APA ABNT Chicago Harvard IEEE MLA Turabian Vancouver Download Citation Endnote/Zotero/Mendeley (RIS) BibTeX This work is licensed under a Creative Commons Attribution 4.0 International License.

Indexing and Abstractions:

Published:

This work is licensed under a Creative Commons Attribution 4.0 International Public License (CC BY 4.0).

Web Analytics Made Easy -
StatCounter