Dampak Faktor-Faktor Penentu Purchase Intention Liquid Vape Tetra di Instagram dengan Attitude Toward the Influencer Sebagai Intervening Variable
Keywords:
Purchase Intention, Influencer Marketing, Attitude Towards Influencers, Vape Tetra, SmartPLS
AbstractThe purpose of this study was to determine the impact of the determinants of Tetra liquid vape purchase intention on Instagram with attitude toward the influencer as an intervening variable. An influencer who has an Instagram account named jee_vanka (Jessica Rima Rahmayanti) is the subject of this study. This research was conducted quantitatively with quantitative descriptive analysis techniques, and 100 respondents were taken for the research sample. Data is processed using SmartPLS software. The results of the analysis and testing of the hypothesis show that the factors have a significant effect on the attitude toward the influencer and have a significant impact on the purchase intention of liquid vape Tetra on Instagram. Downloads
Download data is not yet available.
ReferencesAjzen, I. (2011, September). The theory of planned behaviour: Reactions and reflections. Psychology and Health. DOI: https://doi.org/10.1080/08870446.2011.613995 . Ajzen, I. (2020). The theory of planned behavior: Frequently asked questions. Human Behavior and Emerging Technologies, 2(4), 314–324. DOI: https://doi.org/10.1002/hbe2.195 . Choi, S. M., & Rifon, N. J. (2012). It Is a Match: The Impact of Congruence between Celebrity Image and Consumer Ideal Self on Endorsement Effectiveness. Psychology and Marketing, 29(9), 639–650. DOI: https://doi.org/10.1002/mar.20550 . Cooke, R., & Sheeran, P. (2004, June). Moderation of cognition-intention and cognition-behaviour relations: A meta-analysis of properties of variables from the theory of planned behaviour. British Journal of Social Psychology. DOI: https://doi.org/10.1348/0144666041501688 . Erkan, I., & Evans, C. (2018). Social media or shopping websites? The influence of eWOM on consumers’ online purchase intentions. Journal of Marketing Communications, 24(6), 617–632. DOI: https://doi.org/10.1080/13527266.2016.1184706 . Fornell, C., & Larcker, D. F. (1981). Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics. Journal of Marketing Research, 18(3), 382–388. DOI: https://doi.org/10.1177/002224378101800313 . Freberg, K., Graham, K., McGaughey, K., & Freberg, L. A. (2011). Who are the social media influencers? A study of public perceptions of personality. Public Relations Review, 37(1), 90–92. DOI: https://doi.org/10.1016/j.pubrev.2010.11.001 . Giffin, K. (1967). The Contribution of Studies of Source Credibility To a Theory of Interpersonal Trust in The Communication Process. Psychological Bulletin, 68(2), 104–120. DOI: https://doi.org/10.1037/h0024833 . Goldsmith, R. E., Lafferty, B. A., & Newell, S. J. (2000). The impact of corporate credibility and celebrity credibility on consumer reaction to advertisements and brands. Journal of Advertising, 29(3), 43–54. DOI: https://doi.org/10.1080/00913367.2000.10673616 . Iddo Driantami, N. A., & Prasetyo, A. (2022). Peran Store Image terhadap Repurchase Intention dengan Mediasi Customer Satisfaction. Jurnal Ekonomi Syariah Teori Dan Terapan, 9(3), 427–438. DOI: https://doi.org/10.20473/vol9iss20223pp427-438 . Hegner, S. M., Fenko, A., & Teravest, A. (2017). Using the theory of planned behaviour to understand brand love. Journal of Product and Brand Management, 26(1), 26–41. DOI: https://doi.org/10.1108/JPBM-06-2016-1215 . Henseler, J., Ringle, C. M., & Sinkovics, R. R. (2009). The use of partial least squares path modeling in international marketing. Advances in International Marketing, 20, 277–319. DOI: https://doi.org/10.1108/S1474-7979(2009)0000020014 . Hosany, S., & Martin, D. (2012). Self-image congruence in consumer behavior. Journal of Business Research, 65(5), 685–691. DOI: https://doi.org/10.1016/j.jbusres.2011.03.015 . Hsu, C. L., Lin, J. C. C., & Chiang, H. S. (2013). The effects of blogger recommendations on customers’ online shopping intentions. Internet Research, 23(1), 69–88. DOI: https://doi.org/10.1108/10662241311295782 . Huang, Y. C., Wu, Y. C. J., Wang, Y. C., & Boulanger, N. C. (2011). Decision making in online auctions. Management Decision, 49(5), 784–800. DOI: https://doi.org/10.1108/00251741111130850 . Jabr, W., & Zheng, Z. (2014). Know yourself and know your enemy: An analysis of firm recommendations and consumer reviews in a competitive environment. MIS Quarterly: Management Information Systems, 38(3), 635–654. DOI: https://doi.org/10.25300/MISQ/2014/38.3.01 . Kim, S., Kandampully, J., & Bilgihan, A. (2018). The influence of eWOM communications: An application of online social network framework. Computers in Human Behavior, 80, 243–254. DOI: https://doi.org/10.1016/j.chb.2017.11.015 . Lang, C., & Joyner Armstrong, C. M. (2018). Collaborative consumption: The influence of fashion leadership, need for uniqueness, and materialism on female consumers’ adoption of clothing renting and swapping. Sustainable Production and Consumption, 13, 37–47. DOI: https://doi.org/10.1016/j.spc.2017.11.005 . Langner, T., & Eisend, M. (2011). Effects of Celebrity Endorsers’ Attractiveness and Expertise on Brand Recall of Transformational and Informational Products. In Advances in Advertising Research (Vol. 2) (pp. 451–460). Gabler. DOI: https://doi.org/10.1007/978-3-8349-6854-8_29 . Lee, K. T., & Koo, D. M. (2012). Effects of attribute and valence of e-WOM on message adoption: Moderating roles of subjective knowledge and regulatory focus. Computers in Human Behavior, 28(5), 1974–1984. DOI: https://doi.org/10.1016/j.chb.2012.05.018 . Lee, J., Park, D. H., & Han, I. (2011). The different effects of online consumer reviews on consumers’ purchase intentions depending on trust in online shopping malls: An advertising perspective. Internet Research, 21(2), 187–206. DOI: https://doi.org/10.1108/10662241111123766 . Mackenzie, S. B., & Spreng, R. A. (1992). How Does Motivation Moderate the Impact of Central and Peripheral Processing on Brand Attitudes and Intentions? Journal of Consumer Research, 18(4), 519. DOI: https://doi.org/10.1086/209278 . MacKenzie, S. B., Lutz, R. J., & Belch, G. E. (1986). The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations. Journal of Marketing Research, 23(2), 130. DOI: https://doi.org/10.2307/3151660 . Magno, F. (2017). The influence of cultural blogs on their readers’ cultural product choices. International Journal of Information Management, 37(3), 142–149. DOI: https://doi.org/10.1016/j.ijinfomgt.2017.01.007 . Martins, J., Costa, C., Oliveira, T., Gonçalves, R., & Branco, F. (2019). How smartphone advertising influences consumers’ purchase intention. Journal of Business Research, 94, 378–387. DOI: https://doi.org/10.1016/j.jbusres.2017.12.047 . Walim, W., & Suhardi, S. (2020). Rancang Bangun Sistem Informasi E-Commerce Dalam Penjualan Hardware Komputer Berbasis Website. CERMIN: Jurnal Penelitian, 4(2), 317. DOI: https://doi.org/10.36841/cermin_unars.v4i2.711 . Marciniak, R. (2010). "Born Digital Understanding The First Generation Of Digital Natives? Systèmes d’information & Management, 15(2), 128. DOI: https://doi.org/10.3917/sim.102.0128 . Park, H., & Kim, Y. K. (2016). Proactive versus reactive apparel brands in sustainability: Influences on brand loyalty. Journal of Retailing and Consumer Services, 29, 114–122. DOI: https://doi.org/10.1016/j.jretconser.2015.11.013 . Pentina, I., Guilloux, V., & Micu, A. C. (2018). Exploring Social Media Engagement Behaviors in the Context of Luxury Brands. Journal of Advertising, 47(1), 55–69. DOI: https://doi.org/10.1080/00913367.2017.1405756 . Xu (Rinka), X., & Pratt, S. (2018). Social media influencers as endorsers to promote travel destinations: an application of self-congruence theory to the Chinese Generation Y. Journal of Travel and Tourism Marketing, 35(7), 958–972. DOI: https://doi.org/10.1080/10548408.2018.1468851 . Raza, M. A., Ahad, M. A., Shafqat, M. A., Aurangzaib, M., & Rizwan, M. (2014). The Determinants of Purchase Intention towards Counterfeit Mobile Phones in Pakistan. Journal of Public Administration and Governance, 4(3), 1. DOI: https://doi.org/10.5296/jpag.v4i3.5846 . Reed, A., Forehand, M. R., Puntoni, S., & Warlop, L. (2012). Identity-based consumer behavior. International Journal of Research in Marketing, 29(4), 310–321. DOI: https://doi.org/10.1016/j.ijresmar.2012.08.002 . Rhodes, R. E., & Courneya, K. S. (2003). Investigating multiple components of attitude, subjective norm, and perceived control: An examination of the theory of planned behaviour in the exercise domain. British Journal of Social Psychology, 42(1), 129–146. DOI: https://doi.org/10.1348/014466603763276162 . Catterall, M. (2000, December 1). Research Methods for Business Students. Qualitative Market Research: An International Journal. DOI: https://doi.org/10.1108/qmr.2000.3.4.215.2 . Silvera, D. H., & Austad, B. (2004). Factors predicting the effectiveness of celebrity endorsement advertisements. European Journal of Marketing, 38(11–12), 1509–1526. DOI: https://doi.org/10.1108/03090560410560218 . Smith, D., Menon, S., & Sivakumar, K. (2005). Online peer and editorial recommendations, trust, and choice in virtual markets. Journal of Interactive Marketing, 19(3), 15–37. DOI: https://doi.org/10.1002/dir.20041 . Maduku, D. K. (2016). The effect of institutional trust on internet banking acceptance: Perspectives of south African banking retail customers. South African Journal of Economic and Management Sciences, 19(4), 533–548. DOI: https://doi.org/10.17159/2222-3436/2016/v19n4a5 . Wetzels, M., Odekerken-Schröder, G., & Van Oppen, C. (2009). Using PLS path modeling for assessing hierarchical construct models: Guidelines and empirical illustration. MIS Quarterly: Management Information Systems, 33(1), 177–196. DOI: https://doi.org/10.2307/20650284 . Yadav, M. S., de Valck, K., Hennig-Thurau, T., Hoffman, D. L., & Spann, M. (2013). Social commerce: A contingency framework for assessing marketing potential. Journal of Interactive Marketing, 27(4), 311–323. DOI: https://doi.org/10.1016/j.intmar.2013.09.001 . Yang, B., Kim, Y., & Yoo, C. (2013). The integrated mobile advertising model: The effects of technology- and emotion-based evaluations. Journal of Business Research, 66(9), 1345–1352. DOI: https://doi.org/10.1016/j.jbusres.2012.02.035 . |
Published
2023-08-30
Issue
Section
Articles
How to Cite
Julian S, A., & Susan, M. (2023). Dampak Faktor-Faktor Penentu Purchase Intention Liquid Vape Tetra di Instagram dengan Attitude Toward the Influencer Sebagai Intervening Variable. Jurnal Informatika Ekonomi Bisnis, 5(3), 907-912. https://doi.org/10.37034/infeb.v5i3.595
This work is licensed under a Creative Commons Attribution 4.0 International License. |